It’s crucial to spotlight the executives and power brokers who have transformed this vibrant culture into a global phenomenon. Hip-Hop, which emerged from the streets of The Bronx in the 1970s, has evolved into a billion-dollar industry, influencing not just music but fashion, entertainment, and beyond. While the artistry of rappers often takes center stage, it’s the behind-the-scenes visionaries who drive the movement forward. From savvy founders and executives to enterprising artists, these leaders have been pivotal in harnessing Hip-Hop’s energy and buying power, contributing to its status as a cultural powerhouse. Their expertise has allowed the genre to thrive across various sectors, ensuring its legacy is not only celebrated but also sustainable. Reflecting on the last five decades, we see how the landscape has shifted dramatically. Fifty years ago, the presence of Black power brokers in the music industry was limited. Today, however, we’re witnessing a surge of creatives who have successfully transitioned from artists to entrepreneurs, building empires and reshaping the industry. Their journeys remind us that while the spotlight often shines on the artists, it’s the strategic minds behind them who craft the frameworks that make success possible. In this part of my series with VIBE and Lexus, I highlighted 50 influential figures of the Hip-Hop Era, celebrating the impactful founders and moguls who have shaped the industry. As we dive deeper, we’ll also explore the artists who have doubled as visionaries, showcasing the powerful synergy between creativity and leadership. Let’s continue to celebrate not just the music, but the masterminds who ensure that Hip-Hop remains a driving force in culture and business. Here’s to the visionaries who inspire us all! 🚀✨ #HipHop #Executives #Founders #Visionaries #Creatives #Artists https://lnkd.in/dV2kCvWS
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"While it’s impossible to know how much Charli made in total from the groundswell around brat, a colorful concept built on spontaneity and living life to its fullest, we crunched the numbers around a few brat summer deals." "Marcie Allen, the MAC (Marcie Allen Consulting) president known for orchestrating some of the highest-profile brand partnerships in the music industry, says these kinds of deals, and what it takes to land them, are rarely about the money. To attract attention from top companies serving the Gen Z market, “it isn’t just about awareness, recognition or buzz. It is about puncturing through culture to create an entire subculture, a new vernacular, and ultimately becoming embedded into identity.” “The concept of ‘going viral’ is fundamentally changing and Charli XCX’s ‘brat summer’ is a perfect example.” Thank you Billboard for the mention. The power of music is palpable. Brand Partnerships in the music biz are changing by the day so brands have to know how to tap into culture in a measurable and meaningful way. #music #partnerships #marketing #brandpartnerships #genz #billboard
How Much Did Charli XCX Earn From Brat Summer?
https://www.billboard.com
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Check out this insightful article from Billboard on the ever-evolving landscape of brand partnerships and commercial music strategies. My inspiring leader, Marcie Allen, a true expert in brand partnerships, shares her thoughts on current brand deals and the importance of how to connect with Gen Z. 🌟
"While it’s impossible to know how much Charli made in total from the groundswell around brat, a colorful concept built on spontaneity and living life to its fullest, we crunched the numbers around a few brat summer deals." "Marcie Allen, the MAC (Marcie Allen Consulting) president known for orchestrating some of the highest-profile brand partnerships in the music industry, says these kinds of deals, and what it takes to land them, are rarely about the money. To attract attention from top companies serving the Gen Z market, “it isn’t just about awareness, recognition or buzz. It is about puncturing through culture to create an entire subculture, a new vernacular, and ultimately becoming embedded into identity.” “The concept of ‘going viral’ is fundamentally changing and Charli XCX’s ‘brat summer’ is a perfect example.” Thank you Billboard for the mention. The power of music is palpable. Brand Partnerships in the music biz are changing by the day so brands have to know how to tap into culture in a measurable and meaningful way. #music #partnerships #marketing #brandpartnerships #genz #billboard
How Much Did Charli XCX Earn From Brat Summer?
https://www.billboard.com
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New Post: With Label Layoffs, Will Artists Get Dropped? - https://lnkd.in/g7JtjXf4 - In January 1999, Universal Music Group laid off hundreds of employees during a wave of consolidation with PolyGram. “The biggest staff cuts were at Geffen and A&M, two Los Angeles-based labels that have been folded into Interscope Records … and at Island Records, which has been merged with Mercury,” Billboard reported at the time, predicting that the cuts would affect label rosters, with “baby bands … expected to suffer the most casualties in the shake-ups.” In an interview with The New York Times, one artist manager described the impact of the merger on his band as if “a car shut off in midgear.” Related Universal Music Group Plans to Save $270M Per Year With ‘Organizational Redesign… 02/29/2024 Roughly 25 years later, UMG is expected to cut hundreds of jobs to create “efficiencies in other areas of the business so we can remain nimble and responsive to the dynamic market,” according to a January statement from the company. Warner Music Group has announced layoffs of more than 800 people in two rounds over the last 12 months; on Monday, WMG label Atlantic Records announced additional cuts of about two dozen employees, primarily in the radio and video departments. (Sony Music is also expected to trim staff, according to sources; a rep for Sony declined to comment.) These cuts herald a leaner approach to the major-label business, and some talent and their representatives are worried about how this impacts their future. Artists “are going to be upset,” says Mike Biggane, who was head of curation for Spotify, then worked at UMG as global executive vp of music strategy and tactics until last year. “The teams that artists signed up for and have been going to battle with will all be gone. That is going to impact the managers and the remaining label staff, who are already spread too thin.” “If you’re not a multi-platinum artist, good luck,” says Allen Kovac, a longtime manager who had several acts in the UMG system during the 1999 consolidation. A rep for UMG declined to comment. Speaking to financial analysts on Wednesday, UMG CEO Lucian Grainge said that “when it comes to supporting their rosters, will have access to our highest performing internal teams and resources to bring the new artists to even higher levels of success.” Related Atlantic Music Group Announces Layoffs, Additional Resources for 'New Skill Sets' 02/29/2024 And some executive
With Label Layoffs, Will Artists Get Dropped?
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The Independent Era is upon us. The tools and services for independent artists & labels have matured, and their market share has grown: In 2022, non-major labels and self-releasing artists made up 34.6% of global market share. In 2023, their slice of the pie increased to 46.7%! (that is by ownership, not distribution, so it factors in Indies that have distro deals with Majors). Major labels' core value is in catalog ownership: a huge portfolio of eternally-valuable assets. But new growth is increasingly driven by independent labels, which includes everything from bedroom start-ups to HYBE. This will lead to more options, more innovation, and more competition (in a good way) for artists and professionals. Simply put, it's never been a better time to be independent.
'Non-majors' have 46.7% ownership share of recorded-music market
https://musically.com
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Reflecting on "The Playlist" and My Path Ahead in Music Tech Recently, I watched Netflix's "The Playlist," a series about the birth of Spotify, inspired by the sweeping transformations in the music industry. As an Black female founder in the music tech space, I couldn't help but resonate deeply with the narrative, yet also reflect on how different my journey has been from those portrayed on screen. In the series, and indeed in much of the industry, we see an overwhelming focus on profits and control, often at the expense of the artists who create the music we love. It strikes a chord with me that the people who often benefit most financially from music are those who market and distribute it, rather than the artists who create it. As a startup founder, my journey has been filled with significant challenges. Unlike the seamless funding experiences often depicted in tech narratives, I've had to develop a strong platform, a detailed business plan, and a substantial user base just to get initial meetings. This experience stands in marked contrast to the more readily available opportunities seen elsewhere in the tech industry. Relationships and networking play a crucial role, yet gaining access to the right networks as an Black woman has required relentless perseverance and advocacy not just for my business but for the community of artists we serve. It's more than about creating a platform; it's about altering an ecosystem that too often undervalues its most vital contributors. As I build my company, my goal remains unwavering: to empower artists to understand not just the value of their music, but how to safeguard their creations and their legacy. We're here not just to innovate but to advocate, ensuring that the artists' voices aren't just heard, but are also respected and compensated fairly. To my fellow entrepreneurs, artists, and dreamers in the tech and music industries: let's continue to challenge the status quo, build inclusively, and support one another. Our creations have the power to inspire change and drive progress, and together, we can ensure a future where every artist can thrive from their art. #MusicTech #StartupLife #Innovation #DiversityInTech #ArtistsRights #ThePlaylist #Entrepreneurship #MuSample
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If you read this article at face value you would think it's about this great opportunity to put out more vinyl simply by changing the color. I can see the label meetings where countless executives will tally the numbers and say, "Wow we could be making ten times what we are if we just put the same title out in all these colors." But the key takeaway here is how Taylor Swift realized a long time ago it wasn't about selling her music as the article states. But rather about building a lifelong relationship with her fans. In fact, I don't think Taylor nor her team sit around saying look at what we could be selling and yet they sell more than any other artist out there today. Instead what I believe they're talking about is how is this product/experience/post/merchandise/concert etc. going to enhance and help us grow this relationship. If you believe in the notion that the future of the music industry is in fandom then you have to begin with the fundamental shift from focusing on a transaction to a relationship. And this relationship is deeply rooted in feelings, experiences and knowledge of both. When you talk to any Swiftie they don't talk about a specific product (and yet they have them all), they discuss how they feel a deeply personal connection with Taylor and her music. They see themselves in the lyrics, they feel heard on social media and a connection to others when they're attending one of her concerts around the world. Dan Runcie was quoted in the article by saying that music artists were catching up to merchandising of fandoms similar to the sports industry. While I don't disagree with the concept of providing more merchandising options to fans as great for business. I do believe what we're seeing is a classic example of how an incredible entertainment brand continues to build a lifelong relationship with its fans. #entertainmentbrands #musicmarketing #taylorswift #vinyl #musicindustry #brandmarketing
Taylor Swift Sells a Rainbow of Vinyl Albums. Fans Keep Buying Them.
https://www.nytimes.com
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["#GoldmanSachs sees this as a significant mistake and thinks that the shares of the three largest #Korean management companies should be between 85 and 137 percent higher than where they were in mid-March. In a hefty research note, the US investment bank argues that investor sentiment on K-pop is “ripe for a turnaround”. The mainstream mindset, it said, was wrong to focus on album sales because the really important metric for measuring the strength of the fan base was offline concert audiences. The global appetite for K-pop, said Goldman, remains huge and the fan base will grow at a compound annual rate of 26 percent over the next three years."] I will say this again and again and again. #Kpop is expected to DOUBLE by 2030. DOUBLE. K-pop is going nowhere but up, yet firms continue to act as if it's a blip on the global radar as Latin and African music start to take hold. There is not one other industry where fandom has encroached into the industry as heavily as K-pop, the power of its fanbase is beyond anything else seen globally, and that is a crucial factor in determining where K-pop is inevitably headed: up, up, up!!! #MusicIndustry #MusicInvestment #HYBE #SM #JYP #YG #BlackLabel
Are we at peak K-pop? Goldman doesn’t think so
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Jesher Loi's journey from music to business showcases his belief that each person must follow their unique path. Initially pursuing a passion for music, Loi joined Ya Kun International Pte Ltd, the coffee-and-toast chain founded by his grandfather, Loi Ah Koon, in the 1940s. “Practicing composition, attending concerts, planning them, I had found what I truly loved to do,” he shared about his time at The Master's University in the US. However, family duty called, and Loi agreed to join Ya Kun in 2010, balancing his role with his musical pursuits. Now director of branding and market development, he also coaches youth string ensembles. “It’s a privilege to be able to do both,” Loi acknowledged. Leading a heritage business comes with significant responsibility. “Ya Kun bears my grandfather’s name. For my family to build so much, I owe it to them to take the business forward,” he said. This year, Ya Kun celebrates its 80th anniversary. Loi reflects on the company's achievements and future path, aiming to balance modernisation with tradition. In 2018, Ya Kun launched an app for in-store payments and loyalty points, a move towards digitalisation. "Implementing changes in a heritage business is no easy feat," he noted. Preserving the Ya Kun experience is crucial. “We know that people still want to see their coffee hand brewed in front of them, and we do strive to maintain that,” Loi asserted. Beyond customer experience, Loi focuses on company culture and employee growth. “How do we engage our staff to dream bigger, and how do we walk with them through their career journeys?” he asked. Loi is passionate about using the business to give back, continuing his family's legacy of compassion. “We have built a certain level of trust and consistency through our brand and our products. But that trust can be expanded,” he said. As Ya Kun reaches 80 years, Loi emphasizes the importance of the future. “80 is just a number. Where the company is getting to next is much more important,” he reflected. #Growth #Expansion #NextGen #Leadership #Innovation #CX #AI #Transformation #Business #PrivateWealth #Sustainability #Philanthropy I CNA I Melissa Stewart
Ya Kun’s third-gen scion Jesher Loi on why the heritage business is more than just coffee and toast
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👩🎤 Taylor Swift: Pop Star, Strategist, Business Muse? Move over, "Shake It Off," because Taylor Swift is shaking up the game with her strategic brilliance. Let's ditch the karaoke and analyze the business lessons hidden in her success story: 1. Fanatical Fanbases are Built, Not Bought: Swift didn't just drop hits, she fostered deep connections. Her genuine online presence (7.8M likes per post, wow!) creates a loyal army of advocates. 🙋♂️ 🙋♀️ Lesson? Emotional connection breeds brand loyalty in any industry. 2. Ditch the Middlemen, Own Your Power: Forget record labels and managers. Swift reclaimed her music rights, built a dream team, and even self-released her concert film. 🎼 Takeaway? Control your narrative and distribution channels for maximum impact and adaptability. 3. Reinvention Isn't Scary, It's Strategic: From country twang to pop beats to indie vibes, Swift isn't afraid to switch gears. She keeps her music fresh, attracting new fans while staying true to her core audience. 💡 The message? Embrace change and evolve with your market. Ultimately, whether you consider her "product" better than those of other businesses is subjective, but there's no doubt that her strategies offer valuable insights for business leaders looking to innovate, connect with their audiences, and build lasting success. So let’s take a page from Taylor's playbook along with this great piece from Boston Consulting Group (BCG) team helping you to make all the strategic moves for your business. https://lnkd.in/gUe732M3 #taylorswift #music #businessgrowth #businessstrategy #growthhacking #audienceengagement #productgrowth #marketing #customerfirst BCG Henderson Institute
Strategy Lessons from Taylor Swift
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Hip-hop producers shape culture through innovative beats and collaborations. In this fast-paced industry, maintaining authenticity and breaking boundaries are key. Let's connect with each other, support each other, and jointly enhance the future of hip-hop. Keep working hard, stay inspired, and let your music speak for itself. #HipHopProducer #Creativity #Collaboration #MusicIndustry #HipHopCulture
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