PRCA MENA’s Post

Last week, I had the opportunity to present to a group of influential professionals at the Healthcare Public Relations conference, organised by JP Executive Communications. Here are some key questions I posed to the audience, which I think are worth sharing with you: 1.     What do think are the reasons some stakeholders would not know about the good work done by one’s healthcare organisation? 2.     What PR strategies are needed for healthcare organisations to effectively engage stakeholders? 3.     Does government lobbying have any value for healthcare organisations in South Africa? #PublicRelations #Healthcare #AdcockIngram

New developments in the industry. It is crucial to take part in the process of regulation.

🔴 Action’s Euan Megson, managing director of MENA, and Barry King, general manager of Saudi Arabia and the UAE, have both been featured in this year’s PRWeek Middle East Power Book. Described as the definitive guide to the “brightest and most influential PR professionals in the region,” PR Week’s annual list celebrates leaders from across the Middle East who demonstrate innovation, excellence, and impactful contributions to the communications industry. In his interview with PR Week, Euan Megson discussed the state of the PR and communications sector in the Middle East and highlighted the UAE, Saudi Arabia, and other regional countries as leaders in global AI investment. Addressing the rising importance of ESG following recent COP events in the region, he remarked, “While there may not be exhaustive legal regulations surrounding ESG reporting in the Middle East, many regional entities are electing to prioritise their sustainability agendas. That can only be a good thing.” Commenting on the industry’s growth potential in the Middle East over the next five years, Barry King noted, “More and more organisations are looking at the region, particularly KSA and the UAE, to set up operations, whether that’s a regional base or a satellite office. They will require comms support,” he explained, adding that the region’s ease of doing business and stability make the GCC an increasingly attractive destination for companies. PR Week Power Book entrants are selected on the basis of a number of criteria, including their seniority within key organisations in the region; the size and importance of the organisations they represent; their influence on, and contribution to, the professional comms business in the Middle East; and their personal achievements and networks. Read more ➡️ link in comments PRWeek #PRWeekPowerBook #MeaningfulConnections #PRagency #communications

Registration for our Strategic Communications Course ends today at midnight WAT!!! Sola Abulu (SCMP®) will be taking all course participants on the journey of strategic communications, delving deep into: 📌 the development of a communications strategy from scratch based on a detailed application of the strategic communications framework 📌 understanding how to apply the stakeholder management framework and integrate into a communications strategy and plan. 📌 maximizing the power of strategic communications in achieving organizational sustenance and effectiveness 📌 using strategic communications to ensure alignment with brand purpose 📌 the use of strategic communications in managing reputation 📌 knowing the key competencies needed in core communications practice. Secure a spot on this course by clicking the link below 👇 https://lnkd.in/ddVE5sBg #strategiccommunications #communications #strategy #business #africa

GOVERNMENT COMMUNICATIONS Have you ever wondered what sets Government Communications (Humas Pemerintah) apart from traditional public relations? Government Communications (Govcom) plays a crucial role in fostering transparency, trust, and accountability between the government and its citizens. It goes beyond just managing media relations and crafting messaging; it involves communicating policy decisions, public services, and promoting citizen engagement in a clear and concise manner. Unlike traditional public relations, Government Communications often operates within a highly regulated and politically sensitive environment, where information dissemination needs to be accurate, timely, and aligned with the government's objectives. It requires a deep understanding of public policy, stakeholder management, and crisis communication strategies to effectively navigate the complexities of governmental communication. In summary, Government Communications is a specialized field that requires a unique set of skills and knowledge to effectively communicate and engage with the public on behalf of the government. It is an essential function in ensuring transparency, accountability, and trust in government operations. #GovernmentCommunications #PublicRelations #Transparency #Trust #Accountability #Professionalism.

Day 1 of the #PRSKSummit2024 ended yesterday on a high note in Homa Bay County. Very interesting discussions took place within the day. A summary of these are: ° The release of the 2024 PR Sector Skills and Competencies Survey - the survey sought to identify skill gaps and adapting to industry trends ° Breaking down the details of the 2024 Edelman Trust Barometer Kenya Report - For PR professionals, building trust around your brand is very key. This is a very important report for PR professionals as it captures the general publics' trust towards Business, NGO, the media and the government. PR professionals can use the results of this survey to gauge trends and tailor make communication to create the correct perceptions °ESG Compliance - navigating the nexus between strategic communication and compliance. #Sustainability #PerceptionCreation Public Relations Society of Kenya (PRSK) Corazon Sefu Wandimi Chiimbiru Gimode™ MPRSK Tobias Belle, MPRSK Daisy Wanzala Lina Jamwa-Musibi, MPRSK

One of the highlights of our Comms Intensive Africa Course on Strategic Communications is the practical exercises. As a student of this course, you’re exposed to the rudiments of Communications Strategy alongside other professionals across Africa. And by the end of the course, you would have created a Communications Strategy using the industry-approved frameworks, tools and methods. To register for the Strategic Communications course, please use this link - https://lnkd.in/dcMwCNzk #TheCommsAvenue #Communications

Clifford Egbomeade (MCIPR), the Head of Corporate Communications at Private Sector Health Alliance of Nigeria writes on the strategic role of PR and communications in driving healthcare policies in Sub-Saharan Africa. Read the full article below. You too can share your thoughts. Email us at [email protected] #WorldPRDay #WPRD2024

#PRQuote: In Your Best Interest Fraser P. Seitel asserted, “Smart Corporate Leaders still need to seek out the counsel of trained public relations professionals in dealing with their key constituent publics.” Clients often assume that advisory roles in communication aren’t critical. The adage “he who pays the piper calls the tune” would lead some to believe their opinions outweigh the counsel of communication experts simply because their financial power rests with them. This, however, is a flawed assumption. The advisory function provided by both internal and external communications consultants is crucial to a brand’s success. Many nuances that C-suite executives may overlook are fully grasped and interpreted by a communication expert. This foresight can prevent missteps and potential crises. Click the link below the read further- https://lnkd.in/dyXb3Xjn #PeoDavies #OlutayoIrantiola #MyPRLife #PowerofPR #Advisory #LagosPRConsultant #PublicRelationsConsultant #AgencyLife #ClientService

Why is media intelligence essential to informing government communication strategies in turbulent times? Haron Muchai, our head of media and strategy will share insight and perspective on measuring the effectiveness of communication strategies in the communication summit today hosted by CIPR University of Nairobi. ''Investing In Research and Measurement For Evidence-Based Communication Strategies" enables the identification of the best strategies to overcome the communication barriers to stakeholders. #EvidenceBasedCommunication