Pradeep Gouru’s Post

🚀 Discover the 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐬𝐞𝐚𝐫𝐜𝐡 𝐞𝐧𝐠𝐢𝐧𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐚𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧: 𝐚𝟗𝐬 𝐒𝐞𝐚𝐫𝐜𝐡! From introductory episodes that cover the basics of a9s Search and OpenSearch, to more advanced topics like custom parameters, index patterns, and field types - we've got you covered! • Ep.01 - What is a9s Search? And what is OpenSearch? • Ep.02 - Indices & Search Engines • Ep.03 - Custom params • Ep.04 - Under the hood: a9s Search vs. a9s Elasticsearch • Ep.05 - Migrating from a9s Elasticsearch to a9s Search • Ep.06 - Indices revisited: Index Patterns, Mapping, Fields and Field Types For more information: https://lnkd.in/ey7JJSGQ Watch our playlist about a9s Search: https://lnkd.in/e9-hdjU2 #a9sSearch #OpenSearch #DataServicesBundle #DataServices

📣 𝗔𝗻𝗻𝗼𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝗜𝗻 𝗦𝗘𝗢: 𝗔𝗻 𝗦𝗘𝗢'𝘀 𝗕𝗲𝘀𝘁 𝗙𝗿𝗶𝗲𝗻𝗱 𝗪𝗵𝗲𝗻 𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝗢𝗻 𝗨𝗻𝗿𝗲𝗹𝗶𝗮𝗯𝗹𝗲 𝗪𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝗜𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲-𝘄𝗶𝘀𝗲 📣 One of the habits I have picked up on having worked for / with businesses that sat on an unreliable infrastructure is leaving annotations on what I found could compromise performance / rankings. ⬇ Why leave annotations when something happens infrastructure-wise that caused a site problem ⬇ ✅ It helps you make the connection between ranking drops and an error that wasn't your fault. ✅ You can use it as leverage to convince the business to invest in a more solid tech infrastucture. ✅ If in the future you're checking historical performance for a period that a ranking drop happened, you will need the annotation to remind you why the ranking drop happened. ⬇ When you should leave annotations ⬇ ✅ Entire site going completely down. ✅ A certain page cluster / clusters going down. ⬇ Where you should leave annotations ⬇ ✅ Your ranktracker of choice. ✅ Tools that pull GSC data. #seo #searchengineoptimization #searchengineoptimisation

Don't rely on the Wayback Machine alone. Discover these top alternatives for archiving websites and preserving online history. The post Wayback Machine: 5 Alternatives To Try appeared first on Search Engine Journal . Questioning the performance of your website? Get a free consultation today: calendly.com/corpseosales/ #SEOtips #DigitalMarketing #SEOStrategies #SEOExpert #seocompany #OnPageSEO #OffPageSEO #SearchEngineOptimization #SEOContent #GoogleRanking #SEOAgency #SEOConsultant #WebsiteOptimization #LinkBuilding #seoservices

Demystifying Google Search: How it Works and Boosting Your Website's Visibility

"A New Era in Web Archiving: Google’s Search Update Explained" 🌐 Update from Google Search: Cache Operator Retired, Wayback Machine Introduced 🚀 Google has made an important change for those who rely on viewing previous versions of web pages, including researchers and analysts. ❌ The cache: operator is no longer supported in Google Search. While it’s always been a useful tool for accessing cached versions of webpages, it has now been removed from both functionality and documentation. ✅ New Solution: To continue supporting the need for historical web content, Google has integrated links to the Internet Archive’s Wayback Machine into the "About this page" feature. This will make it easier to view older versions of webpages and explore the web’s history. 🌍📜 🔍 Why does this matter? Whether you're a researcher, a journalist, or just curious about web history, accessing past versions of webpages is now simplified. The Wayback Machine provides a vast archive of internet content, helping you go back in time for insights and data. #GoogleSearch #WaybackMachine #InternetArchive #ResearchTools #SEO #WebHistory #DigitalTransformation #SearchUpdates #WebArchive #ContentCaching #GoogleUpdate #selectedfirms

There's no better way to onboard onto a team than to join during a bit of a crisis, right? While not necessarily the recommended or preferred approach, an incident does enable quick learning. Within the first month of my time on the Search team, we had to open up an incident room due to sitespeed regressions across several pages. While I'm still relatively new to the stack, I volunteered to lead it as I knew it would give me an immediate glimpse into many different parts of the Search ecosystem at LinkedIn. Wow, was I right! While we're still wrapping up a few loose ends as we close the incident out, it's been a whirlwind couple of weeks as we've quickly addressed many latency-related issues throughout our serving stack and now have a plan for many more improvements and mechanisms to protect us against such a crisis from occurring again. Not only did I learn a lot about our technology, but I also learned a lot about the team I recently joined. It was awesome to see everyone pull together, quickly work through a multitude of potential causes, and design experiments to validate potential remedies. I am excited to be about to close out the incident, but I am even more excited than I was when I first joined Search after this incident: it is clear that Search has a super strong team of engineers, and with generative AI (and perhaps, more importantly, embeddings based retrieval) coming more and more into the Search picture, we are well positioned to innovate upon LinkedIn Search and make it even better for our 1 billion+ global members 💪

Need to search specific folders faster? We’ve got you covered! Check out our blog post where we answer a question from the forums: How to optimize your search in specific folders using Copernic Search. Learn how to refine your searches and find exactly what you need without digging through endless files!  Read more here: https://lnkd.in/gjMJAwCY #TipsTuesday #SearchSmarter #TechTips #FileOrganization #ProductivityHacks 

Key Points from the Leaked Google Search’s Content Warehouse API Documentation: Here is a More Detailed one by me: https://lnkd.in/gnk4gK-b Ranking Systems and Features 1. Modules and Attributes: The documentation outlines 2,596 modules with 14,014 attributes related to various Google services like YouTube, Assistant, and web documents. These modules are part of a monolithic repository, meaning all code is stored in one place and accessible by any machine on the network 2. Twiddlers: These are re-ranking functions that adjust search results before they are presented to users. Examples include NavBoost, QualityBoost, and RealTimeBoost. 3. SEO Implications: The leak validates many long-held SEO beliefs and provides a clearer picture of Google’s ranking mechanisms, emphasizing the importance of quality content, user engagement, and strategic link building. Architecture 1. Microservices: Google’s ranking system is a series of microservices rather than a single algorithm. Key systems include Trawler (crawling), Alexandria (indexing), Mustang (ranking), and SuperRoot (query processing). 2. Data Storage: The documentation reveals how Google stores data, including content, links, and user interactions. This information is crucial for understanding how Google’s algorithms work. Content Quality 1. Originality: Google measures the originality of short content and counts tokens, reinforcing the importance of placing key content early. 2. Authorship: Google explicitly stores author information, indicating the importance of authorship in rankings. 3. Content Demotions: Content can be demoted for various reasons, such as anchor mismatch, SERP dissatisfaction, and exact match domains. Links 1. Link Metrics: Links remain important, with metrics like sourceType indicating the value of links based on where a page is indexed. 2. Link Whitelists: Google whitelists certain domains related to elections and COVID – isElectionAuthority and isCovidLocalAuthority. Chrome Data 1. ChromeInTotal: A module called ChromeInTotal indicates that Google uses data from its Chrome browser for search ranking. SiteAuthority 1. SiteAuthority: Google uses something called “siteAuthority,” which contradicts Google’s public denials of having a website authority score. Misleading Statements 1. Domain Authority: Despite Google’s claims, the documentation reveals a feature called “siteAuthority,” indicating Google does measure sitewide authority. 2. Clicks for Rankings: Contrary to Google’s public denials, systems like NavBoost use click data to influence rankings. 3. Sandbox: Documentation mentions a “hostAge” attribute used to sandbox new sites, contradicting Google’s denial of a sandbox. Technical SEO 1. Site Structure 2. Site Speed 3. Mobile-Friendliness Source: https://lnkd.in/gjiJ9ssk

Prioritizing technical fixes is a daunting task but is vital to every project. Here is my 30-second guide that everyone should use from technical experts to your grandma who doesn't know what "a Google " is: 🕷 If Google can't crawl, you won't get indexed 💻 If you don't get indexed, you don't get rankings 📈 If you don't get rankings, you don't get traffic 🖱 If you don't get traffic, you don't get conversions 💸 If you don't get conversions, you don't keep your client Finding out where you are on the timeline is crucial to being efficient in improving performance. Shoutout C. Griffin Roer Jr. for the great graphic!

If it's in search console, it's probably impacting your rankings. Don't try to game Google (or any search engine for that matter). Just make sure you're site is healthy and meets the needs of the folks you're trying to convert. #SEO