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The HEAT INDEX is at an all time high! When it comes to what’s hot in Branding, Events, Digital Marketing, and Public Relations, TeamAsia is right in the middle of it, bubbling with passion, heating up the conversation, spicing up the sauce. Follow our page and message us here to tune in all month to find out what’s HOT and happening. #WhereisTeamAsia

“不管黑猫白猫，能抓老鼠的就是好猫；不管英文中文，能有效交换想法并激发思考，就是好的沟通” (Regardless of language—whether English or Mandarin—as long as ideas are effectively exchanged and inspire thought, it's great communication). That was the spirit of the bilingual China-Singapore Design Dialogue, where I had the privilege of moderating a thought-provoking conversation between design leaders from both countries. It culminated in one key question: “Chinese designers already operate with China’s vast market scale & advanced technical capabilities: what more can Singaporean design(ers) bring to the table?” The Chinese panelists pointed out 3 key qualities, drawing from what they have seen & heard: 𝟭. 𝗜𝗺𝗮𝗴𝗶𝗻𝗮𝘁𝗶𝘃𝗲 𝗦𝗽𝗶𝗿𝗶𝘁 𝗳𝗼𝗿 𝗕𝗼𝘂𝗻𝗱𝗮𝗿𝘆-𝗘𝘅𝘁𝗲𝗻𝗱𝗶𝗻𝗴 While commercial acumen is essential in a competitive market, the Chinese designers also recognized the importance of imaginative spirit— unconventional, boundary-breaking thinking in meaningful ways. What’s valuable isn’t just technical 𝘴𝘬𝘪𝘭𝘭, but also the discerning nature of design 𝘮𝘪𝘯𝘥𝘴𝘦𝘵 (设计思维). This was exemplified by Donn Koh's sharing of STUCK DESIGN's approach in “asking the ‘wrong’ questions”, and also the multi-sensory Augmented Reality prototypes shared by Dr Ching Chiuan Yen. 𝟮. 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗜𝘀𝗻’𝘁 𝘁𝗵𝗲 𝗢𝗻𝗹𝘆 𝗬𝗮𝗿𝗱𝘀𝘁𝗶𝗰𝗸 The discussion also touched on the fact that design cannot solely be measured by the scale of its commercial success. While scale (“量”) is a metric for commercial success, the quality of design (“质”) is also gauged by how it elevates humanity. Jeremy Sun from Orcadesign Consultants eloquently noted that “设计师是以设计为信仰的传教士” (Designers are missionaries: upholding the moral values & purposes of design, and evangelizing the full value of design). 𝟯. 𝗔𝘁𝘁𝘂𝗻𝗲𝗱 𝘁𝗼 𝗣𝗲𝗼𝗽𝗹𝗲’𝘀 𝗡𝗲𝗲𝗱𝘀 𝗔𝗰𝗿𝗼𝘀𝘀 𝗖𝘂𝗹𝘁𝘂𝗿𝗲𝘀 Chinese panelist 何勃 emphasized Singapore’s unique strength as a nexus at the intersection of diverse cultures. This gives Singaporean designers a sharper sense for “what resonates” with regional and global customers. Such sensitivity will be increasingly valuable as Chinese firms seek to expand internationally. Panelist 虞文怀 also traced the evolution of e-bike market from "tool" to "toy", and how design must thus increasingly focus on designing for the person (customer), as much as product (form & function). --- The dialogue concluded by exploring the nature of collaboration: where each side brings its best qualities for a productive fusion. China, with its immense energy, scale, and capabilities, serves as a forge for realization. In contrast, Singapore offers the qualities of an atelier — unconventional imagination, thoughtfulness, and finesse. Through this dialogue, with guests from Chongqing (“重”) and Singapore (“新”), we have been treated to a refreshed perspective on design and the role of collaboration between the cities: 对设计有了“重新”的见解。 #SingaporeDesignWeek DesignSingapore Council

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Media Exposure Yields Business Results in Korea 🇰🇷 The principal partners of member agencies at Global Communication Partners continue to share their views and insights about the challenging communication landscape in this ongoing series of interviews. Each consultancy speaks about the opportunities and challenges in their home country and this week’s interview is with Carol HJ Park, Co-CEO and Partner at Access Communication & Consulting Co., Ltd. in #Korea. 🎯 Key Points from the Video: 🌍 In today’s interconnected world, effective communication with stakeholders is crucial for business success, especially for foreign financial companies venturing into the Korean market. 🗣️ Communicating with Stakeholders Our clients, predominantly foreign multinational companies, are increasingly recognizing the need to not only gain exposure in Korean media but also understand how to communicate effectively with their array of stakeholders in the Korean market. 📰 Understanding the Korean Media Landscape  Building strong relationships with the media is essential. It’s not just about getting used to the media dynamics, but also about creating engaging and meaningful connections. ✅ Dos and Don'ts for Clients Clients must craft a strategic message tailored to their business nature, ensuring it resonates with their stakeholders in the Korean market. 💼 Active Financial Clients in Korea  There's a significant demand for media exposure in Korea to showcase thought leadership and capabilities. This helps potential clients understand the expertise of asset managers and how well they can manage outsourced assets. 💡 Embracing these strategies can lead to substantial business results in Korea. Let’s continue to build bridges and create impactful communications! #BusinessStrategy #MediaRelations #KoreanMarket #StakeholderEngagement #ThoughtLeadership Susie Bell, Honner, CMM-MEXICO, Shan Communicates, Charles Barker Corporate Communications, Lansons | Team Farner, Honner, Whyte Corporate Affairs, Adfactors PR, Creative Consulting Group – A Redhill Company, Twister communications group, Insight Discovery, Bellier Communication, Walker Sands, Farner | Team Farner Steve Hays Eva Murphy (née Blesinger), CIR Martin Mosbacher Clare Parsons Alexandre Daudin Arwa Husain Edwin-Roland Nabbe Paget Langford-Holt Emmanuel Goedseels Marie Huyghe Aniket Thakur Julio Madrazo Andrew Cross Sovina Taneja Jesa Mae Amparo Roanne Argyle Daniel Tisch, APR, FCPRS, ICD.D, Argyle Nigel Sillitoe Insight Discovery, Urs Knapp, Farner | Team Farner

Naming your new company in Hong Kong can be a bit tricky because of all the rules from the Registrar of Companies. Here are a few tips to keep it simple: 1) Don't use names that sound like government agencies. 2) Make sure your name isn't too similar to others already out there. 3) Avoid anything offensive or inappropriate. Keep these tips in mind to help you pick a name that gets approved easily!

The Asian Communications Network (ACN) exists to energise, empower, and elevate Asian professionals in the PR and communications industries. The three of us became good friends during the pandemic because of our shared experiences. We first started chatting about creating a community early last year, but as usual, life got in the way, and things got busy. However, after seeing the stories Advita Patel received after her post on how she managed racism and adversity, we realised that this network is needed more than ever before. The network is here to help Asian communication and PR professionals connect, collaborate and celebrate together. It's a safe space for people to be free to be themselves (this year's South Asian Heritage Month theme). Our hope is to create a vibrant community where we can inspire change and motivate others to do the same. So far, we have almost 150 registered, and more names are added daily. If you're interested in joining us, please complete the form below. https://lnkd.in/ed_Df2KD We don't want to dictate what this community should be; we want to work with the network to create something meaningful and valuable. So we're holding a dinner on 21 August to discuss the next steps. If you're interested and you've registered using the link above, check your email. We're also looking for sponsors and partners to support the network. We know that if we want to be sustainable and cultivate change, we can't do it alone. So, if you're interested in lending your support, please send Advita Patel, Farzana Baduel or Shayoni Lynn FCIPR FPRCA CMPRCA a DM. Thanks for all your support so far. After what we've witnessed with the UK riots last week, this community has come at the right time. Advita, Farzana and Shayoni NB: This community is open to all Asian communication and PR professionals. Alt text: A screen grab of a slide showing the headshots of Advita, Farzana, and Shayoni.

As 2024 is ending, businesses still need to create awareness for their brand. Our local media remains one of the best platforms to create publicity. Even if it's the festive seasons, there is still room for meaningful storytelling and creating impactful connections. Recently, I had the privilege of coordinating a press conference for the ICSB SME World Forum Policy Day Kuala Lumpur 2024, held at the iconic Petronas Twin Towers. This marks Malaysia’s first time hosting the prestigious event, highlighting innovation and sustainability for small businesses globally. I've managed to secure top-tier media outlets like China Press, Press KL, The Sun, and Sinar Harian on the event day. What made the day special wasn’t just the hoo-ha of the location, but the thoughtful conversations and experiences shared during the event. After the press conference, the media got to experience the breathtaking views from the 42nd-level link bridge. A little something extra to thank and appreciate them for their time and effort. It’s moments like these which remind us why consistent outreach and storytelling matter. 2024 may be ending, but the opportunities to connect with your audience are far from over! #Melpr #publicrelation #pressconference #media

Exciting Announcement from Communication 21 Media Group! We are excited to announce that ASEAN-Connect, under Communication 21 Media Group, together with BSY Society For Culture And Arts Research, is co-organizing the monumental Oriental Drums (中华鼓) event, set to take place on September 28, 2024, at the iconic National Stadium Bukit Jalil in Kuala Lumpur. This isn't just any event—it's a record-breaking attempt to bring together “4,000 Drummers” from Malaysia, Singapore, and countries across the globe, aiming to set a new Guinness World Record! Why You Should Be Excited: - Cultural Celebration: Experience a spectacular display of cultural unity and musical prowess as we attempt to make history! - Business Networking: Highlighting the day is an exclusive business networking session organized by ASEAN-Connect. Join us at the Grand Stand for a perfect view of the event and connect with top entrepreneurs and industry leaders from across the region. - Community Engagement: Bring your family along! This event is not just for drummers but for anyone interested in witnessing a blend of culture, music, and community spirit. Each participant will receive a T-shirt, pants, and a certificate of participation with World Guinness Records recognition. Special Features: - Prestigious Partnerships: Co-organized with The BSY Society for Culture And Arts Research and supported by leaders from ASEAN-Connect and the Global Confederation of Belt And Road Economic Cooperation. - Visibility and Growth: This event will significantly enhance our visibility, showcasing Communication 21 Media Group's commitment to promoting the ASEAN region's industrial and commercial sectors. We invite all businesses to participate in this event as a CSR initiative. This is a unique opportunity to be part of a world record, expand your network, and showcase your company on an international platform. Join us to make history! For more information on how to participate or attend, visit our website [Insert Website Link] or contact us directly through [Insert Contact Information]. Save the Date! We look forward to seeing you there and making this event a landmark success for our community and beyond. Let’s drum up a storm of unity and collaboration! #OrientalDrums2024 #ASEANConnect #Communication21MediaGroup #CulturalUnity #BusinessNetworking #WorldRecord

🌟 Calling all PR luminaries! No matter the conditions, your brilliance never falters. Year after year, you defy challenges with impactful solutions, delivering exceptional entries to the #PRAwards #HongKong 2024.   Join us on a journey of recognition and reward for your dedication to effective communication! Are you ready to witness your hard work celebrated on the grandest stage?   Here's a quick rundown of our eligibility criteria: 📆 Campaigns must be active between 1 May 2023 and 30 April 2024, with verifiable results achieved during this period. 🌏 Works must be conceptualised and executed in North Asia*, with verifiable results. 🧑🏻🎤 While the work can be created and delivered for a broader regional market, the audience must still include the eligible regions and countries. 📈 The featured results should highlight the specific achievements from the campaign(s).   *Eligible regions and countries include: China, Hong Kong SAR, Japan, Korea, Macau, and Taiwan.   Submit early for a smooth journey to success!   https://lnkd.in/gf3eWacQ   Important deadlines: Entries deadline: 7 June 2024 Finalists announced: August 2024 Winners announced: 26 September 2024   Need guidance? Connect with Gloria Yam and Mandy Chan today – We are here for you!