Postgame Press Release: Postgame, LLC Assists adidas with UW Women’s Soccer Blog Post "Our relationship with adidas continues to evolve,” said Abby Boustead, Director of Operations for Postgame. “What started as an ambassador program focused on UGC content with thousands of college athletes has matured into multiple brand campaigns throughout the year with elevated style content and now full-on production type of filming. We appreciate adidas trusting us with this process and their continued partnership.” Read the press release and click the link to the adidas blog post to watch the full video(s): https://lnkd.in/eigrp9TA
Postgame, LLC’s Post
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🚨 **Newcastle United’s New Away Kit: A Masterclass in Nostalgia Meets Modern Cool** 🚨 I’m not a Newcastle Fan but Adidas has absolutely smashed it with the new Newcastle United away kit launch. It isn’t just a shirt—it’s a love letter to the club’s history, all wrapped up in those iconic maroon and blue colors that every Geordie knows by heart. But let’s talk about the video for a second. This is how you do it. They’ve brought back legends like Shay Given, Rob Lee, Ginola and paired them with our current stars, blending old-school vibes with fresh energy. The whole thing is pure genius. It’s not just about the kit; it’s about that deep connection fans have with the club—past, present, and future. Adidas has managed to create something that’s more than just a launch. It’s a celebration of everything Newcastle United stands for. The attention to detail, the production quality, the emotion—it all shows they really get what Newcastle is about. If you haven’t seen the video yet, trust me, you’re missing out. It leaves you with a real sense of pride in being part of the Toon Army. What do you reckon about the new kit? Does it hit the mark for you? 🖤⚪️ #NUFC #Adidas #Football #KitLaunch #ToonArmy #NewcastleUnited
adidas Football on Instagram: "away games just got better 😮💨🚂 introducing our new 2024/25 Newcastle United away kit! available from 9am UK time 🔗"
instagram.com
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Nike’s recent Olympics ad is getting a lot of attention, but not for the right reasons. Many feel it misses the true meaning of the Games, focusing too much on competition and not enough on unity and sportsmanship. Find out why people are talking about this ad and what it means for Nike.https://https://lnkd.in/gGhb-aDX #Nike #Olympics #AdCampaign #Marketing #OlympicValues"
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Keep your teams warmer with FBS sports gear Sports agency owners and managers, team managers, club leaders, and school coaches—get your athletes winter-ready with FBS custom hoodies and tracksuits! Keep your team warm and stylish while fostering unity. Start customizing your team’s gear today at friendbrotherssports.com! #FBSWinter #TeamUniforms #CustomSportswear"
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🤔 Ever wondered how Nike turned a simple fitness tracker into a revolutionary sports sponsorship tool by collaborating with Apple? Or how partnerships like Red Bull’s with League of Legends and other e-sports have opened doors to a $1.8 billion market? Sport sponsorship isn’t what it used to be—it’s smarter, more targeted, and tech-driven. We’re putting the finishing touches on our article, “Global Trends Shaping Sport Sponsorship,” exploring these examples and many more. 📢 Want to stay ahead of the game? Follow us and be the first to read it! #SportsMarketing #SponsorshipTrends #VirtualAdvertising #DigitalMarketing #SportsBusiness #GlobalSponsorship #EsportsSponsorship #FutureOfSports #MarketingInnovation #SportsTech #PTFLab
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Our latest sports blog is now available, and our topic for this week is about the biggest sports brands along with their investment into professional football/soccer. On a global scale, Nike leads the charge and doesn't seem to be slowing down any time soon. To read more of the blog, click on the link below: https://lnkd.in/dTgrWwrN #blog #article #sportsbrands #sponsorship #marketing #sportsmarketing #investments
The Power Players: Exploring the Biggest Sports Brands and Their Sponsorship Investments in professional Football/Soccer
athletenetwork.net
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As Semester One comes to a close, it’s fun looking back at some of my favorite workshops in our Sports Marketing course. One of it being this NIke workshop where we were given the creative freedom to produce a portfolio for Nike’s next ambassador. The videos are from YouTube, featuring Kyt Jimenez and Coach Mav. Seneca Polytechnic #SportsMarketing #DigitalMarketing
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Traditional sports are slowly dying out. According to Sports Business Journal, the average age of fans watching live MLB, NFL, NHL, and NBA games through TV in 2021 was 57, 50, 49, and 42, respectively. Data collected periodically shows an increase in the average viewing age of televised horse racing from 51 in 2000 to 63 in 2016—the most recent data collected. According to Nielsen (www.nielsen.com) data, only golf has an older average television audience age, at 64, than horse racing One-third of "engaged" sports fans aged 18-24 prefer to watch highlights rather than full live games. Young folks are watching esports, triathlons , volleyball and sailing. The average age of a formula one fan is 32!
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Amazing copy execution. Simple, memorable, and powerful.
Nike’s ad for the NCAA Women’s new scoring record holder, Caitlin Clark 🔥
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🌟 Empowering Young Girls: Breaking Barriers with Confidence 🌟 As an aunt of young girls, I was deeply moved by Dove 's recent #SuperBowl ad, which shed light on a crucial issue affecting our girls: low body confidence. In a world where societal pressures and unrealistic standards often hinder our girls' potential, Dove's message resonates profoundly. Dove's collaboration with Nike to introduce the Body Confident Sport program is a groundbreaking initiative. By combining Dove's expertise in promoting body positivity with Nike's dedication to athletic excellence, this collab offers a holistic approach to building confidence in young female athletes. It's not just about encouraging girls to play sports; it's about equipping them with the self-assurance to embrace their bodies and pursue their passions without inhibition. As an aunt and marketer, I am committed to supporting my nieces and all young girls in cultivating a positive body image. It's about fostering an environment where they feel empowered to thrive, regardless of societal pressures or preconceived notions of beauty. Dove's ad serves as a reminder that confidence is the key to unlocking limitless potential. Let's #KeepHerConfident by championing initiatives like the Body Confident Sport program and promoting a culture of acceptance, inclusivity, and self-love. Together, we can empower the next generation of female leaders to conquer any obstacle with unwavering confidence. 💪🏼👧🏽🏀 #EmpowerGirls #BodyPositivity #Inspiration
It’s not the knocks that stop girls from playing sports, it’s low body confidence. Dove's powerful #SuperBowl spot aims to #KeepHerConfident with a first-of-its-kind Body Confident Sport program co-developed with Nike. Vote for the spot in the USA Today #AdMeter: https://lnkd.in/eJ5zDMFJ
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There is good copywriting...and then there is copywrighting that transcends. Nike & Wieden + Kennedy have been so good over the years making the simplest turn of phrase the most powerful. Well done once again. #sports #marketing #digitalmarketing #advertising #branding #brandmarketing #creativity #girldad #leadership #socialmedia
Nike’s ad for the NCAA Women’s new scoring record holder, Caitlin Clark 🔥
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