Press: https://pstgm.io/pr4 Top NIL Agency Postgame Turns Four | Founders Look Back At The Impact They've Had on Sports Marketing and College Athletics #NIL #NILAgency #Influencer
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Professional Rugby Player | MB15 High Performance Consultancy | Master of Sports Directorship (MSD) | FA Level 4 Leadership of Talent ID & Development in Football
Tonight, the boxing world sees one of its greatest, Mike Tyson, step back into the ring to face influencer Jake Paul—a matchup that highlights the unique and growing role influencers play in the sport, especially boxing. While traditionalists may not be happy, this crossover speaks volumes about the modern audience’s appetite for entertainment, accessibility, and storytelling in sports. As a rugby fan since the age of 5 years old and a professional player for over 20 years, passionate about the game and its future, I can’t help but ask: What can rugby learn from this? Boxing’s collaboration with influencers has expanded its audience, brought fresh sponsorship opportunities, and driven significant financial growth. Importantly, it has found ways to appeal to younger, digital-first fans without entirely abandoning its core values. Meanwhile, rugby—a sport deeply rooted in tradition—continues to wrestle with challenges around audience growth, financial sustainability, and global reach. Could rugby explore more partnerships with influencers, content creators, or other non-traditional collaborators to amplify its appeal? Perhaps an increase the behind-the-scenes storytelling, player-driven content, or celebrity-backed initiatives could drive the same type of excitement for the sport. Boxing’s lesson isn’t about compromising integrity—it’s about adapting and innovating. Rugby has so much to offer on many different levels, but to secure its future, we need to think differently about how we share its stories and build its brand. What do you think—can rugby embrace elements of the influencer model to grow its audience and financial base? #Rugby #SportsMarketing #InfluencerImpact #GrowthMindset #sport #highperformance #growth
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Head Golf Instructor @ Karma Lakelands 2 Guinness Book Of World Record Holder In Golf ⛳️ NGAI Level - A Certified Instructor Level - 2 R&A Certified Refree
If you struggle with over the top swing. Try this drill out! #golfgoals #golf #golfswing #golfgti #golflife #golfaddict #golfclub #golfstagram #golftips #golfcourse #golfpro #golfday#golfcoach #golfislife #golfinstruction #golfing #golfer #viral #viralvideos #trending #hack #influencer #pga #pgatour #reels #trendingreels #viralreels #karmalakelands⛳️
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🗣 Strategic communications can often solve fundraising issues – it’s all about tailored messaging. 👨💻 The next key to success is knowing where to connect with the target audience. 💪 If fundraising is the lifeblood of collegiate athletics, tailored messaging and audience connection shouldn’t be discarded or given a one-size-fits-all approach. ❗❗ Agree? Let us know in the comments. 🔗 Click the link in the comments to read more in Sports Business Journal. #NIL #sportsbiz #collegesports #sports #mediarelations #strategiccomms
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🏀📱🤓 In the following post, I discuss how a sports brand like the Detroit Pistons can communicate through TikTok, exploring the intricacies of digital communication within the context of spectator sports. ➡️ https://lnkd.in/eMGygcjS National Basketball Association (NBA) #education #sportsbusiness #sportsmarketing #digitalbranding
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🏀📱The Detroit Pistons, a premier franchise in the National Basketball Association (NBA), have effectively harnessed the power of social media to engage with a global fanbase, with TikTok emerging as an important platform in their integrated marketing communications strategy. The following article applies the Shannon-Weaver Model of Communication to discuss how a sports brand like the Detroit Pistons can communicate through TikTok, exploring the intricacies of digital communication within the context of spectator sports.
🏀📱🤓 In the following post, I discuss how a sports brand like the Detroit Pistons can communicate through TikTok, exploring the intricacies of digital communication within the context of spectator sports. ➡️ https://lnkd.in/eMGygcjS National Basketball Association (NBA) #education #sportsbusiness #sportsmarketing #digitalbranding
The Detroit Pistons on TikTok: Applying the Shannon-Weaver Model of Communication to a Spectator Sports Brand on Social Media
http://sportsbusinessresearch.academy
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For the first time ever, the NCAA Women's Basketball Championship Game captured more viewers than the men's. This surge in popularity in women's basketball is a prime opportunity for brands to reach new audiences. It's not the only example. This trend in viewership continued on into the WNBA draft too. With fans rallying round stars like Caitlin Clark and Angel Reese, don't miss the opportunity to connect with a passionate fanbase. With Relo Metrics analytics alongside to ground pioneering decisions. Find the full report on the rise of the WNBA here: https://hubs.la/Q02SvHCB0 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports
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📢 Trends in the sports sponsorship business in 2024 ✍ The OpenSponsorship marketplace currently has over 19,000 athletes, 50% managed by sports agencies and 50% are athletes direct doing over 10,000 deals with brands like Walmart, Footlocker, ESPN, Fanduel and 100’s more. As a result, Ishveen Jolly, the Founder, gives her view on the current state of the world of athlete sponsorship. #sportsbiz #sponsorship #LinkedInSports #branding #marketing #influencer 👉 Read more here - https://lnkd.in/g4bk73x3
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Head Golf Instructor @ Karma Lakelands 2 Guinness Book Of World Record Holder In Golf ⛳️ NGAI Level - A Certified Instructor Level - 2 R&A Certified Refree
Struggling with take away? Than this video is for you #golfers #golfgoals #golf #golfswing #golfgti #golflife #golfaddict #golfclub #golfstagram #golftips #golfcourse #golfpro #golfday#golfcoach #golfislife #golfinstruction #golfing #golfer #viral #viralvideos #trending #hack #influencer #pga #pgatour #reels #trendingreels #viralreels #karmalakelands⛳️
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Lay’s displaying the true definition of what fan engagement means! The partnership and sponsorship game is changing, and having people in place who can make the most of out them are what will take these collaborations a long way. I suggest to use this ad as inspiration!
Lay’s UEFA Champions League campaign featured two legendary football players connecting with their fans. Football icons David Beckham and Thierry Henry filmed an ad for Lay’s live in the 5 minutes before kick-off of the AC Milan x PSG match at San Siro. Henry finished the packet of Lay’s before Beckham had the chance to have any. So, they sent out a live “Chip Cam” in the stadium to find some lucky spectators willing to share their bag and watch the match with the football legends. Fan engagement was encouraged to show they had Lay’s with them by scanning a QR code found on Lay’s social channel or the commercial. A lucky father-daughter duo won the chance to watch the match with Beckham and Henry - no doubt making it the most memorable match ever. For me, this campaign was reminiscent of the Pepsi ads with Beckham and other Legends from the early 2000s, proving that once again, footballers are the original influencers in popular culture and their impact extends long after their time on the pitch has ended. A fun campaign, and a great win for Lay’s marketing team!
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When generating media value in the NBA, broadcast may be #1... ...but social continues to gain traction. In fact, it generated 32% of all value in 2023-24. So knowing where and who to partner with on social is crucial. We ranked the social media accounts that generated the highest value for partners last season. Perhaps surprisingly, the top 8 were all on Instagram. Unsurprisingly, the NBA was top dog. Find out exactly how social can play its part – as well as the NBA players that had the largest impact on consumers – in our full 23/24 NBA brand exposure report here: https://hubs.la/Q02PPz_D0 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports
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Entertainment Strategist and Branding past work includes DJ Burns, Def Jam, Brandon Conway, Antelope Audio. 500 M+ organic content views. Accomplished vocalist, Chicago Bulls, WNBA, Chicago Cubs.
1wCongratulations!!!🎉🎉🎉🎉