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What are our users trying to accomplish? What problems prevent users from accomplishing their goals? These are key questions needed for proactive UX research. Proactive UX research anticipates the critical user experience decisions that a team faces. The team's UX research effort uncovers sound findings and insights to ensure they make the best possible decisions for their users and customers. In this article we dive into why proactive UX research is essential to crafting solutions: https://lnkd.in/e8HvXNj2

🌈 Understanding the Impact of Colour in UX Design Colour psychology plays a crucial role in user experience, influencing emotions and behaviours. This article dives into the essentials of how colour can enhance or detract from your design’s effectiveness. If you're a UX designer or involved in digital product development, this is a must-read to optimize your design decisions. Check it out here: https://lnkd.in/ddQjAz5n

🚨 Why User Research is Non-Negotiable for Effective UX Design 🚨 In today’s fast-moving digital world, designing without understanding your users is like driving blindfolded! 🎯 Ignoring user research may save you time upfront, but it can lead to product failure, missed opportunities, and poor user experiences in the long run. In my latest article, I dive into why user research is the foundation of successful UX design and how it helps: • Uncover real user needs 🙋♂️ • Reduce the risk of product failure 🚫 • Enhance usability and satisfaction 🏆 • Drive innovation 🚀 • Align business goals with user expectations 🤝 Whether you're a designer, product manager, or developer, this is a reminder that user research isn't optional—it's essential for building experiences that matter. 💼✨ Read the full article here: - https://lnkd.in/gy_KjSj5 #UXDesign #UserResearch #ProductDesign #UX #UXWriting #Innovation #DesignThinking #UserExperience #EmpathyInDesign #ProductManagement #Medium

🚀 Why UX Design is Critical for Business Success 🚀 In today's digital age, User Experience (UX) Design goes beyond just visuals—it's about creating meaningful and effective interactions that keep users engaged. A well-designed UX can increase customer satisfaction, reduce bounce rates, and ultimately boost conversions. 💡 Invest in user research 🔄 Embrace continuous feedback 📈 Build intuitive, easy-to-navigate interfaces Explore how UX design is shaping the future of digital experiences! 👉 Learn more about UX principles: [NNG UX Articles](https://lnkd.in/gbSggshz) 👉 UX Design for Beginners: [UX Collective](https://uxdesign.cc/) #UXDesign #UserExperience #DesignThinking #CustomerExperience #DigitalTransformation

🚀 Unlocking Product Potential Through UX Audits 🚀 Have you ever wondered how some products feel so seamless to use? A key reason is often a well-executed UX audit. As a tool, UX audits allow us to systematically evaluate a product’s user experience, highlighting usability issues that can directly impact engagement, conversions, and customer satisfaction. At the core of many UX audits are Jakob Nielsen's 10 Heuristics for User Interface Design – essential principles that serve as a gold standard for creating user-centered designs. Here’s a quick look at how each principle plays a role in identifying and solving usability issues: 1. Visibility of System Status – Keep users informed. During an audit, check if every action (like loading times or status updates) is communicated. 2. Match Between the System and the Real World – Use familiar language and concepts. A UX audit examines if the product’s terms and icons resonate with users' real-world expectations. 3. User Control and Freedom – Always provide an "undo" or "back" option. Audits often reveal that users want easy ways to fix mistakes or explore options without getting stuck. 4. Consistency and Standards – Users shouldn’t have to guess. Audits help ensure consistent terminology and design patterns across all screens. 5. Error Prevention – Prevent problems before they happen. A UX audit will identify areas where users might accidentally perform unintended actions, and suggest preventative changes. 6. Recognition Rather than Recall – Make actions visible, minimizing reliance on memory. A good audit will focus on simplifying workflows so users don’t have to remember instructions. 7. Flexibility and Efficiency of Use – Cater to both beginners and experienced users. Audits help find ways to streamline processes and offer shortcuts. 8. Aesthetic and Minimalist Design—Remove irrelevant info. A UX audit will examine the visual clutter, ensuring the design supports only what’s necessary for the task at hand. 9. Help Users Recognize, Diagnose, and Recover from Errors – Error messages should be clear and helpful. Audits evaluate the clarity of error messages and guide users to solutions. 10. Help and Documentation—Provide easily accessible support. During an audit, we assess whether users have access to help when they need it. By aligning our products with these principles, we’re meeting user expectations and creating experiences that build trust, reduce friction, and enhance usability. UX audits rooted in these principles are powerful steps towards improving the overall product experience. #UXAudit #UserExperience #ProductDesign #JakobNielsen #UXHeuristics #Usability #UserCenteredDesign #UXDesign #DesignThinking #ProductOptimization

UX Research focuses on understanding user behaviours, needs and motivations through observation and feedback. The goal of research is to prioritise the user and to also meet business goals. UX research bridges the gap between what a business thinks the user needs and what the user actually needs. There are three stages to UX research which are: Foundational Research: This is usually done at the beginning of the UX Design phase. It is mostly conducted through Interviews, Surveys, Focus groups, Competitive Audit, Field Studies, etc. It usually answers the following questions: What should we build? What are the user problems? How can we solve them? Design Research: This is usually done during the design phase. Its includes creating multiple design solutions for a specific problem and seeing which one is best fit for the users. It is conducted through Alpha/Beta Testing, Cafe/Guerrilla studies, Card sorting, etc. Post-launch Research: This is usually done after the product have been successfully built and available to the general public. It is usually carried out using Usability Studies, Surveys, Logs Analysis and so on. The aim of post-launch research is to answer the question “Did we succeed?”. User research methods Methods are how you get research done. There are two categories of user research methods, they are: Who conducts the research: This involves how the researcher gets his information. There are two categories when it comes to this method, they are: Primary Research: This is usually conducted by the researcher themselves; this include interviewing users, carrying out surveys or conducting usability studies. Secondary Research: This involves using information that someone else already has already put together, and its usually done by product leads. Type of Data collected: This usually involves the type of information collected. There are two ways by which data can be collected, which is through Qualitative or Quantitative Research. Quantitative Research: This focuses on data that can be gathered by counting or measuring. It is often based on surveys, how many, how much and How users experience the product. Qualitative Research: This type of research focuses on observations about why and how things happen. Benefits and drawbacks of research methods Secondary Research: Benefits Saves Time and Money It is immediately accessible Backs up primary research Drawbacks There is no firsthand user There is no specific user feedback Interviews: Benefits Understands what users think and why Asks follow up questions Drawbacks Takes a lot of time and money Requires small sample size Surveys: Benefits Has a larger sample size It is fast It is inexpensive Drawbacks It has no in-depth feedback

When creating a UX/UI design case study for your portfolio, it's crucial to showcase your research process effectively without it being too time-consuming. Here’s a streamlined approach to UX research: 1. Define Your Research Goals Time: 30 minutes Task: Identify what you need to learn about your users and their needs. Outline your objectives clearly. 2. Competitive Analysis Time: 1-2 hours Task: Examine 3–5 competitor products. Note their design strengths and weaknesses, focusing on user experience aspects. 3. User Surveys Time: 1 hour to create and distribute, plus additional time for responses Task: Develop a brief survey with 5–10 questions. Use Google Forms or Typeform to gather user insights on needs and pain points. 4. User Interviews Time: 3 hours (including planning, conducting, and summarizing) Task: Conduct 3-5 short interviews (15–20 minutes each). Focus on understanding users' experiences and pain points. 5. Usability Testing Time: 3 hours (including preparation and conducting tests) Task: Conduct usability tests with 3-5 users on your current or prototype design. Observe and record their interactions to identify usability issues. 6. Synthesize Findings Time: 2-3 hours Task: Analyze the data from your surveys, interviews, and usability tests. Identify common themes, user pain points, and opportunities for improvement. 7. Create Personas Time: 1-2 hours Task: Develop 2-3 personas representing your target users based on your research insights. 8. Document and Present Findings Time: 3-4 hours Task: Create a concise and visually appealing presentation or document. Include key findings, user personas, and actionable insights. --- Tools and Resources Survey Tools: Google Forms, Typeform Interview Recording: Zoom, Google Meet Usability Testing: Maze, Lookback Analysis Tools: Miro, Notion, and Google Sheets --- Sample Timeline Day 1: Define goals and conduct competitive analysis. Day 2: Create and distribute surveys. Day 3: Conduct user interviews. Day 4: Perform usability tests. Day 5: Synthesize findings and create personas. Day 6: Document and present findings. Following this streamlined approach, you can conduct efficient and effective UX research, ensuring your case study showcases your skills and understanding of the user-centered design process.

Strategic UX research doesn't need to be complicated—it's about connecting with your users and truly understanding their needs. 🌟 The simpler your system, the more impact you’ll have. Read more on Medium: https://ow.ly/Miqh50TQEqM You can also reach us at https://impactsignal.com/ for help with all your research needs! 💻 #ServiceDesign #HumanCentredDesign #UX

Key UX Research Methods: How and When to Use Them When it comes to creating successful user experiences, conducting thorough research is essential. UX research methods provide valuable insights into user behaviors, needs, and preferences, helping designers and developers make informed decisions. https://lnkd.in/dagXeMZz

Check out this insightful post on Medium discussing the "10 Usability Heuristics Every UX/UI Designer Should Know." These standards, established by Jakob Nielsen in 1994, have remained relevant for over three decades! A crucial guide for product owners, developers, and content strategists, they form the foundation for an intuitive user experience. In addition to these general usability principles, specific industry standards like AA accessibility compliance and content comprehension levels can be essential. For instance, I added these custom heuristics into the Digital Experience Guidelines for Blue Cross products to guide content creators and developers. Read more about these usability heuristics and how they can enhance your digital products and services: 🔗 https://lnkd.in/gNWrBG3m 🔗 https://lnkd.in/gYX_9gaQ #UXDesign #UIDesign #UserExperience #DigitalProducts #UsabilityHeuristics