Post-it’s Post

Disney’s New Snow White Trailer Disaster? How Strategic Moves Could Save the Film from Total Ruin! The recent Snow White live-action trailer has garnered a mixed response, with much of the feedback leaning negative. However, there are several strategies that could effectively counter these criticisms. Implementing targeted persuasion campaigns could mitigate the negative impact of the current trailer, which, if left unaddressed, might lead to the film's failure and substantial financial losses for Disney. First, many viewers are concerned about the film’s deviation from the original story. To mitigate this, emphasizing elements that stay true to the classic could create a sense of continuity and reassure fans. Nostalgia is powerful, so incorporating familiar visuals, music, and iconic lines from the original could position the new version as an extension rather than a replacement of the beloved story. Casting choices and character portrayals have sparked considerable debate. Leveraging endorsements from respected industry figures could add credibility to these decisions, making them more acceptable to audiences. It’s likely there were valid reasons for these casting choices that fans aren’t fully aware of. By emphasizing the actors' qualities that align with what fans expect and showcasing these attributes in thoughtfully selected scenes that truly capture the characters' essence, concerns could be further alleviated. The modernization of the story has divided opinion. Demonstrating that a diverse audience appreciates these updates through social proof can help normalize and validate the changes. Additionally, framing the updates as necessary evolutions to keep the story relevant for today’s viewers can make them more acceptable, positioning them as enhancements rather than deviations. Concerns about visual effects and CGI quality can be addressed by highlighting the meticulous work involved in creating these effects, adding a sense of exclusivity and value. If improvements are made, releasing a new trailer that showcases these refined visuals could shift perceptions, enhancing the overall reception of the film. Finally, the tone and pacing of the trailer have been criticized for not capturing the original’s magic. A slight adjustment in music and visuals, focusing on scenes that immediately evoke wonder and joy, could foster a stronger emotional connection, rekindling the sense of magic audiences expect from Disney. Disney needs to regain control of the ongoing social media discussions. By applying these strategies, the Snow White live-action film could effectively counter the current criticisms, making it more attractive to both long-time fans and new audiences. #snowwhite #disney #marketing #marketingtips #sales #salestips #branding #brand #brands #brandidentity

In this moment in history as our world is struggling with #mentalhealth Pixar Animation Studios gives us this new gift! 🎁 Inside Out has given generations new ways to identify, name and talk about our emotions during life transitions, but now, they add new characters - new #emotions, including one completely new to me - Ennui ! This new chapter in the franchise follows the main character Riley as she navigates her emotions during adolescence - the most confusing period for both the young person and their family - #checkitout !! 😀 #diversity #inclusion #attitudes #emotionalwellbeing #emotions #emotionsmatter #positiveimpact #positivepsychology #postiveparenting #parenting

Did you know about the Sodium Vapor Process? It was developed in the 60s by Disney Studios. It's a visual effects technique that allows for much more precise integration of filmed actors with painted or animated backgrounds compared to the green or blue screen techniques used previously. 🎥 #FilmProduction #FilmMaking #Production #Creativity #SpecialEffects #MakingOff

Win or Lose...

I am often very critical in my analysis of Disney, particularly of many of the strategies they employ in their efforts to accelerate future growth. Most of the time, I think they could do better. But today they deserve a lot of credit. The decision to turn a relatively unmonetizable, episodic Moana animated TV show destined for Disney+ into the feature-length film "Moana 2" that's now out in theaters was incredibly SMART. It seems Disney has basically conjured up at least a half billion dollars of revenue out of thin air with this move. In my opinion, this is an example of exceptional business analysis and strategy. I hope the person or people that recognized this opportunity, and the people that executed the shift from TV series to movie, are duly rewarded. And kudos to Mr. Iger for ultimately making the call to move forward on this initiative. As far as I know, the turning of an in-production, episodic TV series into a theatrical film is unprecedented. It's going to pay off for Disney - and their investors - big time. Happy thanksgiving everybody! #Disney #Moana #Moana2 #businessstrategy #BobIger

For Barron's is Janet H. Cho with in-depth reporting on this tasty #Thanksgiving week for movie theatres - The Walt Disney Company Animated Studios’ #Moana2 “obliterated expectations,” sailing to the top of the North American box office with an estimated $221 million in ticket sales over its first five days, according to Comscore, Inc. Comscore Movies senior media analyst Paul Dergarabedian. It beat out the previous highest-ever opening weekend, by Disney’s Frozen II, which sold $127 million domestically in 2019. Moana 2 is the PG-rated sequel to the 2016 animated adventure starring Auli’i Cravalho and Dwayne Johnson that grossed more than $643 million worldwide. It opened in 4,200 theaters in the U.S. and Canada last week and grossed an average of $32,262 per location, despite children’s ticket prices costing less than adult tickets, Dergarabedian said.  Together, they helped lift this year’s domestic box office total to $7.78 billion in ticket sales through Sunday. The yearly total is now only 6.4% lower than where it was at the same point in 2023, Dergarabedian said. One week ago, domestic box office receipts were 10.6% lower than in 2023. Moana 2 hauled in another $165.3 million from international audiences, for a total worldwide estimate of $386.3 million, according to Comscore.

That'll do

Did you know that there are 10 acts of attention on the moviegoer's journey? Each of these acts build upon eachother, creating a receptive audience with high levels of attention that culminate in business outcomes for brands that advertise in cinema. Click below, dim the lights and settle into the cinema mindset to learn more! #CinemaAdvertising #VAB

We all know that Gen-Z is rewriting the entertainment script by blending binge nights and blockbuster magic together. If you’re part of Gen-Z, how do YOU feel about immersive 4D experiences and social media-fueled theater trends bringing moviegoers back to the big screen? Our staff at On the Pulse dives deep into these topics including thoughts on movie theater culture and movies' impact in "Flipping the Script on Entertainment." Read the article now: https://lnkd.in/eneR2JU2

The two biggest players in Hollywood are now making concrete moves to recover from the 2023 Content Bubble. Embracing a "less is more" creative strategy and even relying less on their legacy IP moving forward. A few months ago, I wrote an article predicting this potential scenario which I call the "2024 Hollywood Diet". In that article, I also explored the concept of the 2023 Content Bubble that led to this epiphany by the big studios. (Please find the link in the comments if interested!) #hollywood #netflix #disney #creativestrategy