Porter Airlines Inc.’s Post

After lots of engagement on my recent post about Carling being named the most "boring" draught tap at pubs, it's great to share a story from the other side of the coin—𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗵𝗮𝘁 𝗯𝗲𝗲𝗿 𝗱𝗿𝗶𝗻𝗸𝗲𝗿𝘀 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗲𝗲 𝗺𝗼𝗿𝗲 𝗼𝗳𝘁𝗲𝗻🍻. Yesterday, the news broke that many small UK breweries are moving away from the “craft beer” label, and are instead championing the term “𝗶𝗻𝗱𝗶𝗲 𝗯𝗲𝗲𝗿.” This shift, led by Andy Slee and the team at SIBA, aims to help consumers distinguish true independent British beers from brands owned by multinationals. At Hospitality Data Insights (HDI), we did a project for SIBA, The Society of Independent Brewers and Associates last year, 𝗾𝘂𝗮𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗳𝗼𝗿 𝗜𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗕𝗿𝗶𝘁𝗶𝘀𝗵 𝗕𝗲𝗲𝗿. Our analysis showed that draught Independent British Beer was available in only 60% of Managed Pubs, meaning 4 in 10 pubs were missing out on this category entirely. By contrast, 𝟯 𝗶𝗻 𝟭𝟬 𝗽𝗶𝗻𝘁𝘀 𝘀𝗼𝗹𝗱 𝗶𝗻 𝗽𝘂𝗯𝘀 𝗯𝗲𝗹𝗼𝗻𝗴𝗶𝗻𝗴 𝘁𝗼 𝗮𝗻 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗕𝗿𝗶𝘁𝗶𝘀𝗵 𝗯𝗿𝗲𝘄𝗲𝗿 𝗰𝗮𝗺𝗲 𝗳𝗿𝗼𝗺 𝗜𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗕𝗿𝗶𝘁𝗶𝘀𝗵 𝗕𝗿𝗲𝘄𝗲𝗿𝘀 - highlighting the 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗳𝗼𝗿 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁. There’s clearly a desire among consumers to support local and British producers. Independent British Beer can help pubs offer something unique and create a more premium, engaging range for their customers. Great to see the SIBA team driving this important initiative!👏 #IndependentBeer #BritishBrewers #HospitalityData #UKPubs

Local Brewery Tour Experiences: Introduce "Brewery Explorer" NFTs that provide holders with guided tours of local breweries, tastings of exclusive brews, and discounts on merchandise. A brewery could issue 100 NFTs for beer aficionados. How can you enhance the beer-tasting experience? #BreweryToursNFTs

India Pale Ale (IPA) is one of America's most popular beer styles, as well as worldwide, known for their bold flavors and variety. The origins of IPA are steeped in history, dating back to the late 18th century during the British colonial period. Breweries crafted this unique beer to withstand the arduous sea voyage from England to India. They fortified it with extra hops, a natural preservative, and increased the alcohol content to ensure it remained unspoiled during the journey. Dig it. This historical context adds a rich layer of heritage to your beer experience. Here is a list of the 10 most medaled American IPAs, along with the five most important competitions where they have medaled, their awards, the Brewery that makes them, and a brief tasting note. It’s the Beer Hall of Fame IPAs: the IPA beers that have received top scores from at least five of the major beer competitions. Enjoy! “IPAs, they’re the best damn beers in the world.” — Stephen Carter King Sources: Forbes • Apple News #Beer #CraftBeer #IPA #IndiaPaleAle #Microbreweries #Pubs #Taprooms #Brewpubs #ConsumerBehavior #BrandAwareness #EmergingTrends #BusinessIntelligence ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Strategy • Beer Market Analyst • Beerconomy CEO Thought Catalyst • Advisor • Sherpa and Speaker, sharing beer market trends, insights, statistics and forecasts via The Beerconomist “The best beers are ones we drink with friends.” — Beerconomy Digital Coming Soon: Beerconomy PRO

With costs rising, a hefty alcohol tax to contend with, and increasing competition from larger breweries, independent brewers across Australia are facing a perfect storm. With this in mind, we’ve crafted a list of budget-friendly strategies for independent brewers looking to expand their customer base, drive sales and increase profit. Read this article from Sean C., Managing Director of Swanky Australia, to learn some cost-effective retail strategies for your independent brewery. Find the article here 👉 https://bit.ly/3Vuo2pZ #beer #ecommercestrategy #ecommerce #ecommerceagency #shopifyplusagency #swankyaustralia

How Australia brewed the perfect storm to put craft beer out of business https://flip.it/kPdBbV This is a very good read relating to not only breweries but spirits and wine as well. It furthermore reinforces the necessity for Australians to not only buy Australian but also realise where profits are going for things that on paper seem Australian. The big players are now owned by Japanese conglomerates. Have a read and see how this impacts the Australian way of life. It has never been more crucial than now to buy Australian and support Australian businesses as so many of them are living on a precipice. The easiest way to ensure our country's survival is to prioritise Australian first.

Consumers are stepping up their game when it comes to beer, moving away from lower-cost lagers to embrace premium, higher-quality options. This trend is a golden chance for pubs to position themselves as destinations for fewer, but more elevated, drinking occasions. Offering a curated range of premium beers and stouts can meet this demand and drive growth. During our Lumina Intelligence pubs and bars webinar, Insight Lead Katie Gallagher highlighted THE DEVONSHIRE PUB COMPANY LIMITED, winner of the MCA's New Opening of the Year award in 2023 and home to the best Guinness in London. The pub's cutting-edge Guinness installation mirrors the perfection seen in Ireland, from nitrogen-to-CO2 levels to the perfect cooler temperatures. Their commitment to quality is proof that premium offerings can set your venue apart. #pubsandbars #pubs #guinness #beer #stout #lager #alcohol #low2no #marketinsight #marketresearch

Porter Airlines Inc. to offer complimentary Moosehead Breweries beer. The breweries two flagship beers, Moosehead Canadian Lager and Cracked Canoe, a premium ultra-light lager, will be offered as complimentary beverages. The addition of the drinks comes as a part of the airline’s elevated economy travel experience, including complimentary wine and beer in glassware, premium snacks, and Wi-Fi on E195-E2 routes. Click here to read more ➡️ https://ow.ly/TSiQ50UkEUx #porterairlines #airlinenews #aviationnews #aviationindustry

INDEPENDENT BREWERS: We’re proud to support SIBA, The Society of Independent Brewers and Associates in their Indie Beer Campaign! 🍺 Recent research by SIBA and YouGov has revealed that UK beer drinkers are being misled. Many so-called “independent craft beers” are actually owned by global giants like Heineken, Budweiser, and Molson Coors. Shockingly, 83% of drinkers feel deceived when they discover their “independently brewed” pint is part of a large corporation. To tackle this, SIBA is launching the Indie Beer mark – the easiest way to spot genuinely independent craft beers. Look out for the mark on beers from proper independent breweries, like us at Wold Top! 🍻 The Indie Beer mark is set to become the industry standard for top-quality craft and cask beers brewed in the UK by truly independent brewers. Find out more about the Indie Beer Campaign by following the Society of Independent Brewers at SIBA, The Society of Independent Brewers and Associates. #IndieBeer #SupportIndependent #CraftBeer #IndependentBrewers #RealAle #SIBA #UKBeer #WoldTopBrewing 🍻

🍻🍺 Thirsty for local beer? Discover @sacramentotop10's top picks for breweries and brewpubs in #Sacramento. #GetListed #SacramentoTop10 #SacramentoRestaurants

🍺 Five tips to improve your beer tasting skills 🍺 👇 Register below to learn more in this upcoming session, hosted by Mirella Amato as part of the Craft Beer Professionals Fall Virtual Conference. 👅 This is the perfect chance for beer lovers to familiarize themselves with WSET's Systematic Approach to Tasting.