Interesting findings from DocSend, which looked at successful and failed Seed and Pre-Seed pitch decks. "Successful seed decks in 2023 rearranged some of the classic building blocks: instead of foregrounding problem/solution sections, they often inserted the why now? section after an opening company purpose slide. They also tended to place their product and business model sections earlier slightly earlier in the narratives than unsuccessful decks." So timing, or "why now," was judged as even more important... If you want to learn more about why now, I have a book you will like. Links to the DocSend and the book in the comments.
A short book that explains how to use timing to your advantage: https://www.amazon.com/Why-Now-Timing-Makes-Products/dp/B0CYXSNMT3/
Great book by a great professor.
Kirstin Weber-Leibrecht Good overview for important pitch deck blocks
Accelerator/Incubator Managing Director | Expert in Building Innovation Programs, Market Development, Product Growth | Why Now Question | Product Introduction Timing
1wThe DocSend report: https://www.docsend.com/startup-fundraising/