Publishing informational content about your company turns your employees into industry thought leaders. Read the latest edition of The PMC Content Corner. 👉 https://lttr.ai/ASyLA #PMCContentServices #ContentMarketing
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Publishing informational content about your company turns your employees into industry thought leaders. Read the latest edition of The PMC Content Corner. 👉 https://lttr.ai/ASMaa #PMCContentServices #ContentMarketing
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Publishing informational content about your company turns your employees into industry thought leaders. Read the latest edition of The PMC Content Corner. 👉 https://lttr.ai/ASx2F #PMCContentServices #ContentMarketing
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Every organization requires a story to match. Not just a story that's clear and repeatable. That's easy to remember and communicates your value immediately. But a story that maps to however your organization has changed over the past year... ... six months... ... quarter... Has your offering changed? Is your service different? Strategy shifted? New staff? Discovered a new way of talking about something that works really, really well? Spend the time. Review how you're talking about things. Make sure it maps to what you're delivering. And how you're delivering it. Get help. Another set of eyes. Ears. From the outside. And get your story straight. #storymatters #wordsmatter #strategy #contentstrategy https://lnkd.in/gvjHBxKM
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Is Your Thought Leadership Program working as hard as it can? If you want better results at a lower price, check out The Expert Press. The Expert Press broadens our clients' reach and elevates their standing by successfully publishing them in prestigious news outlets. Our success is due to our process and proprietary software, which ensures the experts are relevant to emerging news topics. We guarantee that our clients will be published as contributing authors and qualify as earned media. We provide comprehensive information on what is being written in your area of expertise and maintain that we are the lowest-priced option available consistently and long-term. All for less than you can do internally. Ask for our comparative cost analysis and see how to reach more readers and save costs. You will impress colleagues with your financial acumen! #thoughtleadership #contentmarketing #pr
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Thanks to today's experts Helen Procter and Claire Wilson of Stratton Craig for this morning's webinar: 'Winning new business with words: the critical role of content strategy'. Together they detailed the power of sharing your voice, your value and your values in a constructive & considered way. #knowyouraudience
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The five rules of story telling by Margaret Kerrison keeps my insights grounded. Here are the five questions you need to ask yourself before sharing your insights story... The rules follow a fun acronym: STORY S - Story 🙋 Why share your story with the world? → As researchers we understand the power of “Why” so this step should be easy... → Why do stakeholders care about what you learned? → What will this change about your companies understanding? T - Theme 🙋 What is the story about? → When looking for a theme, we have options for insights to be informational or actionable. → What is the outcome you are looking to accomplish? O - One of a Kind 🙋 What is going to make your story unique? → Having a point of view is critical in research as hard as it may seem. → Answer the question in your team’s minds — “So what?” R - Reflect 🙋 Why are you the right person to tell this story? → Sure you did the legwork that led to what you are sharing but how can you make the impact that only you can make? → Think about how you can make a difference. → What makes you uniquely fit to tell this story? HINT: You are definitely the right person! I believe in you. Y - Yearn 🙋 What is going to fulfill your audiences wishes? → This requires you to understand what your stakeholders really care about. → Sometimes this can be easy because they requested the research. → Other times it can be more nuanced because your team is mature and running research driven initiatives. → It isn’t enough just to know your users. → You also need to know your stakeholders. When it comes down to it, know your audience. 📖 Definitely recommend checking out her book → “Immersive Storytelling for Real and Imagined Worlds: A Writer's Guide” 📖 ✍️ Any other ideas?
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Top three tips for annual reports. 1. Have a clear tone of voice throughout, despite many contributors. 2. Make your key reports from CEOs and Chair reflect important achievements but also look ahead to upcoming opportunities and challenges. 3. Make it highly readable - consider the audience and ways to make it accessible for all, without dumbing down the content. As annual report planning starts, it is worth thinking about the writers and the non regular writers in your team. Helping them through providing clear plans and expectations can make a big difference. Having worked both in-house on reports and as a consultant, I know the value of a fresh set of eyes to make sure the work is on track. #annualreports #editing #proofing #ceo #chair #sustainability #esg ********** You can follow Daniel McDougall and get his perspectives from his time in the media and communications industry.
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At Impact Authority, we specialize in crafting compelling stories that resonates with Forbes editors. We'll help you showcase your innovative approach and position yourself as a thought leader! Get in touch with us! #impactauthority #mediafeatures #mediacoverage #ForbesFeatures #magazinecovers #topprfirms #publicrelations #pragency #presspr #linkedinmarketing
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Creating culturally relevant content at scale is no small feat. This inspiring and powerful 3-step model (Think, Shape, Deliver) speeds up go-to-market by 3x and cuts asset costs by 30%, all while balancing global consistency and local relevance. A smart strategy for brands looking to grow globally! #MulticulturalIngenuity #GlobalConsistency #LocalRelevance #ContentStrategy #Profitability
Curious about how to make your content culturally relevant, both at speed and at scale? In this video interview, Jerome Houdry reveals Datawords’ strategic three-step model: 1️⃣ Think 2️⃣ Shape 3️⃣ Deliver. Learn how we drive profitability with a 30% reduction in asset costs and a go-to-market speed that's 3 times faster, all while maintaining global consistency and enhancing local relevance. 🎦 Watch the video to discover how our approach turns global challenges into business opportunities, elevating your brand’s performance worldwide! #MulticulturalIngenuity #GlobalConsistency #LocalRelevance #ContentStrategy #Profitability
Jérôme Houdry, CRO, Datawords Group - Think, Shape, Deliver - #AI
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Good things in life take a long time. It took me years, okay until recently, to accept His timing not mine. I've learned to embrace minor setbacks and delays and to find the silver lining. More importantly, I've learned how to leverage delays and use them to my advantage. I'd love to read in the comments your stories about leveraging unexpected hiccups. I'm happy to share that the second edition of "Impact: Deliver Effective, Meaningful, and Memorable Presentations" will be released October 2, just a couple of weeks after the originally anticipated release date. The editors had some great ideas that needed to be incorporated. I'd rather get it right than get it out. #timing #leveraging #obstacles #business #marketing #communication #publishing #publicspeaking
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