Publishers, we need to talk about what's happening in your ad tech supply chain. Jounce Media's latest RTB report reveals some uncomfortable truths about where your revenue is really going. Here's the reality: publishers are currently managing an average of 24.4 direct sell-side platforms while juggling 15.2 resale partners. If that sounds excessive, that's because it is. And it's costing you money. Want to see the complete analysis and learn how to protect your revenue? Read our key takeaways from the November Jounce RTB Supply Path Benchmarking Report: https://bit.ly/3UG7Voi #AdTech #PublisherRevenue #Monetization #HeaderBidding #ProgrammaticAds
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“What’s the backbone of programmatic advertising?” “Ad auctions” – the rookie answer🤓 “DSP and SSP” – the middle rank🤔 “Real-time bidding” – the advanced answer😎 RTB has become so common in the programmatic world that we often overlook how significant the protocol is. In 2009, it made the revolution, so in 2024, we decided to remind you why. In this article, we discuss: ✔️What RTB is and how it came to life ✔️How RTB works ✔️The different types of RTB ✔️Which tech utilizes the protocol best Rediscover the heart of programmatic in the link below! #AdTech #Programmatic #RTB #DigitalAdvertising
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Programmatic Direct vs. RTB: Understanding the nuances between these buying methods can significantly impact your ad strategy. Direct offers more control and guaranteed placements. #ProgrammaticDirect #RealTimeBidding
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📣 New Blog Post If you're in the ad tech space or looking to improve your RTB strategy, this one's for you! Optimizing RTB Efficiency with Elevate Server Our latest blog dives into how Elevate Server can help you fine-tune your RTB operations, drive better results, and ultimately maximize your ad revenue. 👉 Read the full blog here: https://lnkd.in/eyUyeThX #AdTech #RTB #ElevateServer #ProgrammaticAdvertising
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Founder, CEO at Ubidex | Toolkit for cookie-less retargeting, custom audience collection and programmatic media buying
What is the strength of RTB, and how can advertisers harness its potential to drive results? In this comprehensive guide, we'll delve into the intricacies of RTB, exploring its mechanics, and benefits. Join us to unlock its potential for advertisers. https://lnkd.in/dJk8aG3K #UBIDEX #RTB #RealTimeBidding #Programmatic
Understanding Real Time Bidding: A Guide for Advertisers
ubidex.io
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Navigating the complex world of media trading? Discover how programmatic ad exchanges are revolutionizing the industry, driving efficiency and maximizing revenue for advertisers and publishers alike. #AdTechFirst #ADExchange #AdTech #DSP #SSP https://lnkd.in/dznKMmYp
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Future-proof your ad strategy in 2024 with 15 of the best demand partners in the Adtech industry. Choosing the right demand partners can make all the difference in increasing publishers' ad revenue. And that's exactly why we have released our latest blog post, featuring top 15 demand partners for publishers. Here's what our blog explains: - How top-tier networks can transform your revenue strategy - Open-Source Platforms vs. Header Bidding Partners - How Many Header Bidding Partners Are Too Many for Publishers? - 6 Essential Factors to Consider When Looking For a Header Bidding Provider And a lot more. Click the link here to read our blog - https://lnkd.in/gwe4wFeg #demandpartners #adtech #adrevenue #adpushup #adnetworks #headerbidding
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Real-Time Bidding vs. Header Bidding: Same goal, different approach? While both RTB and Header Bidding aim to sell Publishers' ad space, they take vastly different approaches. One might be leaving significant revenue opportunities untapped. Our blog post delves into the nuances of both methods, exploring: - How both methods work - How are they different from each other - Insights to help you choose the right strategy And a lot more. Click the link here to read our blog - https://lnkd.in/d7pgxFsV #adtech #adpushup #advertisingtechnology #realtimebidding #headerbidding #programmaticadvertising
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What is the strength of RTB, and how can advertisers harness its potential to drive results? In this comprehensive guide, we'll delve into the intricacies of RTB, exploring its mechanics, and benefits. Join us to unlock its potential for advertisers. https://lnkd.in/dW7n46f2 #UBIDEX #RTB #RealTimeBidding #Programmatic
Understanding Real Time Bidding: A Guide for Advertisers
ubidex.io
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Programmatic Direct can help publishers better plan their revenues from ad inventory and form more realistic expectations since inventory prices are fixed and not based on bidding. Higher rates. With programmatic direct deals, publishers can sell their premium ad inventory and, therefore, get better rates.
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Elevate your bidding game with our advanced HeaderBidding wrapper. Seamlessly integrate with top SSPs like AppNexus, Pubmatic, Media.net, RTB House, and Sovrn. Maximize revenue potential by allowing multiple advertisers to bid simultaneously. Our solution is Core Web Vitals Friendly, AI-optimized, and offers detailed reporting for transparent insights. Plus, our Smart Ad Refresh feature ensures maximum earnings while keeping advertisers happy. DM us now to get a 20% discount in revenue share! Don't miss out on this limited-time offer. Let's revolutionize your advertising operations together! #AdvertisingOps #HeaderBidding #RevenueOptimization
