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🔹 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗦𝘁𝗮𝗴𝗲𝘀, 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝘁𝗵𝗲 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 A client came to me frustrated: they had traffic but were missing conversions. They were pouring effort into top-of-the-funnel (TOFU) awareness content but had gaps in their middle (MOFU) and bottom of the funnel (BOFU). After shifting focus, they saw a 40% increase in conversions in 30 days. Here’s what worked: 1. 𝘿𝙚𝙛𝙞𝙣𝙚 𝙆𝙚𝙮 𝘾𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚𝙨 𝙖𝙩 𝙀𝙖𝙘𝙝 𝙁𝙪𝙣𝙣𝙚𝙡 𝙎𝙩𝙖𝙜𝙚 🔍 For every stage, identify where potential leads may drop off. 𝐹𝑜𝑟 𝑒𝑥𝑎𝑚𝑝𝑙𝑒, at MOFU, they may want more details about the product benefits or testimonials. 2. 𝙈𝙖𝙥 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙩𝙤 𝙉𝙪𝙧𝙩𝙪𝙧𝙚 𝙖𝙣𝙙 𝙀𝙣𝙜𝙖𝙜𝙚 🌱 Create content that guides leads step-by-step, making each stage clear. Show them the consequences of not addressing their needs at every stage. 3. 𝘽𝙧𝙞𝙙𝙜𝙚 𝙩𝙝𝙚 𝙂𝙖𝙥𝙨 📈 Create urgency in MOFU, and present offers tailored to specific needs in BOFU. Now, each piece works to build confidence, keeping them moving forward. 𝙏𝙝𝙚 𝙧𝙚𝙨𝙪𝙡𝙩? Higher conversions and leads at every level! 💬 Want to optimize your sales funnel for better results? 𝙇𝙚𝙩’𝙨 𝙘𝙝𝙖𝙩—𝑠𝑙𝑜𝑡𝑠 𝑜𝑝𝑒𝑛 𝑓𝑜𝑟 𝑁𝑜𝑣𝑒𝑚𝑏𝑒𝑟! #SalesFunnelStrategy #FunnelOptimization #LeadConversion #MarketingTips #BoostYourSales #MarketingSuccess #BusinessGrowth #ConversionOptimization #SalesJourney #FunnelSuccess

  • Focus on stages, not just the traffic

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