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𝐇𝐨𝐰 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐅𝐮𝐧𝐧𝐞𝐥𝐬 𝐂𝐚𝐧 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬: 𝐀 𝐒𝐭𝐞𝐩-𝐛𝐲-𝐒𝐭𝐞𝐩 𝐆𝐮𝐢𝐝𝐞 Funnels can be a game-changer for your business, acting as a systematic way to lead potential customers from awareness to purchase. The beauty of a funnel is that it guides users through a series of steps, nurturing them at each stage. From first-time visitors to loyal customers, an optimized funnel ensures you’re speaking to your audience at the right time, in the right way, and with the right message. This reduces friction, turning leads into buyers more efficiently. Here’s how funnels maximize business: 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Each step of the funnel is designed to meet your customer where they are. For instance, an awareness stage could focus on educational content, while the decision stage can promote your product’s unique selling points. 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗡𝘂𝗿𝘁𝘂𝗿𝗶𝗻𝗴: Funnels allow you to automate follow-ups, reminders, and even customer onboarding processes. This way, you spend less time on manual tasks and more on high-level strategies, while customers receive the attention they need at each stage. 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: A funnel gives you insights at every level—where people drop off, what content works best, and which actions lead to conversions. This allows you to tweak and improve the system for maximum efficiency. 𝙀𝙭𝙖𝙢𝙥𝙡𝙚: 𝙏𝙝𝙚 𝙀𝙢𝙖𝙞𝙡 𝘼𝙪𝙩𝙤𝙢𝙖𝙩𝙞𝙤𝙣 𝙁𝙪𝙣𝙣𝙚𝙡 Let’s say you’re running a marketing agency. An automated funnel could look like this: 𝗟𝗲𝗮𝗱 𝗠𝗮𝗴𝗻𝗲𝘁:You offer a free eBook or webinar on “How to Increase Your ROI in 30 Days” in exchange for an email. 𝗡𝘂𝗿𝘁𝘂𝗿𝗲 𝗦𝗲𝗾𝘂𝗲𝗻𝗰𝗲: After the sign-up, the lead is entered into an email sequence that offers valuable tips and case studies relevant to their pain points. 𝗦𝗮𝗹𝗲𝘀 𝗧𝗿𝗶𝗴𝗴𝗲𝗿: Once the lead has opened multiple emails or clicked on key links, the system sends a tailored offer, inviting them to a one-on-one consultation. Outcome? 𝑻𝒉𝒊𝒔 𝒇𝒖𝒏𝒏𝒆𝒍 𝒓𝒖𝒏𝒔 𝒐𝒏 𝒂𝒖𝒕𝒐𝒑𝒊𝒍𝒐𝒕, turning cold leads into warm prospects and eventually into clients, all while providing you with a predictable flow of new business opportunities. Want to implement a funnel like this for your business? Message me, and let's chat about how we can build an automated system to drive more leads and conversions for you!

Introduction Are you struggling to generate leads and boost profits from your website? Look no further! This comprehensive guide, "Discover How To INSTANTLY Get More Leads And Skyrocket Your Profit From ANY Website Using One of the MOST Proven Strategies Used By ALL 'Authority Sites'," promises to transform your online business. With actionable insights and proven techniques, this guide is designed for anyone looking to elevate their digital presence and achieve tangible results. Proven Strategies from Authority Sites: The guide distills strategies used by top authority sites, providing a reliable roadmap for success. These strategies have been tested and refined, ensuring their effectiveness in generating leads and increasing profits. By following these techniques, you can mimic the success of industry leaders and apply their methods to your own website, regardless of your niche or business size. Instant Results: One of the standout features of this guide is its promise of instant results. The methods outlined are designed to produce quick wins, making it ideal for those looking to see immediate improvements in their lead generation efforts. This focus on rapid implementation and results helps maintain motivation and drive, crucial for any entrepreneur or marketer. Comprehensive and Easy to Follow: The guide is written in a clear, straightforward manner, making it accessible even for beginners. Step-by-step instructions and practical examples ensure that you can easily apply the strategies to your own website. Additionally, it covers a wide range of topics, from optimizing your content to leveraging social proof, providing a holistic approach to improving your online presence. Scalable Techniques: Whether you are a small business owner or managing a larger enterprise, the strategies outlined are scalable. This means you can start small and gradually expand your efforts as you see results. The guide emphasizes sustainable growth, ensuring that your efforts will lead to long-term success rather than just short-term gains. Focus on Conversions: Lead generation is just one part of the equation; converting those leads into paying customers is crucial. The guide provides valuable tips on how to nurture and convert leads, ultimately boosting your profit margins. Techniques such as personalized email marketing, targeted content, and effective call-to-actions are thoroughly explained, helping you turn leads into loyal customers. Use of Advanced Tools and Analytics: The guide introduces various advanced tools and analytics that can help track your progress and optimize your strategies. Understanding these tools can provide deeper insights into your audience’s behavior and preferences. By leveraging data-driven decisions, you can refine your approaches and ensure that your efforts are yielding the best possible results. #ai #AI #artificialintelligence Get your Skyrocket Your Profit From ANY Website >> https://lnkd.in/gaN-V2s9

Are funnels dead? "People still using funnels?" A prospect told me this last week. It got me thinking... Here's the deal: Funnels aren't dead. They've evolved. The Old vs. The New Remember those clunky, in-your-face funnels? Yeah, those are gone. Thankfully. Today's funnels are sleek, strategic pathways. They're less "used car salesman" and more "trusted advisor." Why Funnels Still Matter In a world of content overload, how do you stand out? How do you convert all that audience that loves what you post? How do you turn scrollers into clients? That's where modern funnels shine. They're not just about selling anymore. They're about guiding, nurturing, and building trust. The Secret Sauce It's not about tricking people into buying. It's about showcasing your expertise in a way that resonates. The Human Touch The best funnels feel less like a sales pitch and more like a conversation. They address real pain points and offer real solutions. It's about creating a journey that feels personal, even when it's automated. Think about it: When was the last time you made a significant purchase without some form of guided journey? You don't even notice it, but someone is grabbing you by the hand all the way. So, are funnels dead? Far from it. They've just grown up. What's your take? Have you experienced a funnel that felt genuinely helpful rather than pushy? For me, Matt Gray's funnel is just perfect.

Has ‘go-to-market strategy’ eaten the simple funnel metric? It’s rare to get more than 20 minutes into a conversation about generating revenue in a scaleup before someone mentions ‘go-to-market (GTM) strategy’. Often, this comes at the cost of a focus on facts which, in my opinion, means the simple funnel metrics. I’m releasing a full blog later but in summary the key points are: 1) ’Sales experts’ are pivoting, to become GTM Specialists with all-encompassing jargon and the expert’s own variations on a diagram… ICP, feature-benefit, core strengths, value propositions etc.  It’s the wrong place to start.. Like a doctor who searches for a cure without a clear understanding of the diagnosis. 2) Funnel metrics may be tucked into frameworks, but usually nearer to the end of the process than the start, often dismissed in favour of twenty questions on market positioning and value propositions. 3) The complexity distracts from the most powerful tool: the funnel. What goes in, what happens in the mixer, and what comes out at the end. 3) Speedy referral to the funnel can tell you more in an hour than three months of GTM workshopping. The funnel doesn’t give you all the answers - but it does supply the questions. 4) Another VC with a shared passion for the funnel said to me.. “People don't want to look at the reality of what the funnel is telling them.” I agree. By focusing on everything but the numbers we can kid ourselves. Often, what the numbers tell us is scary and it’s more attractive to brainstorm a new branding strategy. 5) There are lots of excuses: ‘We only sign enterprise clients ’ or ‘Our sales process is complex’. As often as not, the real story is that funnel metrics tell a story the leadership doesn’t want to hear. 6) If you’re unsure on how funnels work I’ve created a basic spreadsheet (DM me). It also has useful links to articles on what “good” conversion rates and sales per salesperson should be (c.£500k). 7) The most common issue I see in scaleups is a focus on the end of the funnel. If sales don’t come through, it’s the fault of the salesperson – instead of a lack of leads coming through at the top. That’s because for the sales to come through the implied number of MQLs can be intimidating. 8) I don’t like weighted pipelines. I’ve just never seen one that’s any good and they give the impression that big sales are just around the corner. 9) I’ve created an example below. This table reveals a wealth of information. We know that due to the drop in leads two months ago we’re likely to get fewer SQLs, fewer deals into Contracting and, ultimately, in three months’ time we are only forecasting 1 new deal rather than the rough average of 3. I don’t think looking at the GTM strategy is a pointless exercise. Quite the opposite! My point is simply that for a scaling company it’s the wrong place to start. I’d love to hear your thoughts on this and DM me for the spreadsheet, I’ll share the link to the full blog soon! #saas #vc

Tired of chasing new customers like a hungry ghost, only to see them vanish into thin air? You're not alone. Most startups are obsessed with acquisition, thinking it's the golden ticket to growth. But here's the cold, hard truth: Acquiring new customers is like trying to fill a leaky bucket. You can keep pouring water in, but if you don't fix the leaks, you'll never get ahead. The real game-changer is 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻. It's about nurturing the customers you already have, not just chasing after new ones. Why? Because loyal customers are the backbone of any successful business. They spend more, they refer their friends, and they become your biggest advocates. So, how do you build customer loyalty? One word: 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 We're talking about Educational Retention Marketing (ERM) – a personalized, relationship-driven approach that goes beyond just teaching your customers how to use your product. Mutiny, the no-code website personalization platform, is a prime example of how ERM can transform your customer relationships and drive sustainable growth. Here's how they're doing it: 1. The Mutiny Blog: Your Marketing Classroom Forget dry, technical manuals. Mutiny's blog is a goldmine of actionable insights, in-depth guides, and thought leadership articles on all things website personalization. It's like having a marketing professor on speed dial, minus the tweed jacket and the questionable breath. 2. Mutiny University: Leveling Up Your Marketing Game Mutiny doesn't just talk the talk; they walk the walk. Their free online learning platform, Mutiny University, offers courses and resources that empower users to become personalization pros. It's like getting a marketing MBA but without the student debt. 3. The Mutiny Community: Where Marketers Unite Mutiny has fostered a thriving community of marketers through its online forum and social media channels. It's a place where users can connect, ask questions, share ideas, and troubleshoot problems together. It's like a virtual water cooler for marketing geeks. 4. Customer-Centricity: It's All About You Mutiny puts their customers at the center of everything they do. Their marketing messages and educational content are always focused on helping users achieve their goals. 5. Data-Driven Insights: The Compass for Growth Mutiny uses data to track user behavior and identify areas for improvement. This allows them to continuously refine their educational content, onboarding experiences, and product features. Mutiny's success is a testament to the power of personalized ERM. By focusing on education, community building, and a customer-centric approach, they're not just attracting new customers; they're building lasting relationships that drive long-term growth. #Startups #Growth #ContentMarketing #EducationalRetentionMarketing #Mutiny

I made an extra £8,000 just by creating more content. But how does that actually work? Let me explain. First, I assessed my customer journey. Most people get this wrong. Here’s how mine used to look: Stage 1: Post on social media. ↳ You’re active but spread thin. Stage 2: Get clients on calls. ↳ You spend the time selling. Stage 3: Hope and pray. ↳ No follow-up means lost opportunities. I was getting around 5 calls a month. It was slow and tough. So, I changed my strategy. Here’s the 10-step framework I use: 1️⃣ Focus your platforms Post only where you see results. Start with one platform. 2️⃣ Create a magnetic lead magnet Build a resource that solves one big problem. 3️⃣ Drive traffic to your lead magnet Use your content and DMs to get people to sign up. 4️⃣ Build a newsletter Nurture subscribers with value, insights, and offers. 5️⃣ Simplify the signup process Make it easy for prospects to take the next step. 6️⃣ Transition effortlessly to a call Your content should pre-sell the value before the call. 7️⃣ Build an outreach funnel Find more ideal clients by systemising your outreach. 8️⃣ Refine your follow-up process Stay top of mind. Don’t leave money on the table. 9️⃣ A/B test everything Keep testing and refining to boost your conversions. 🔟 Set SMART goals Track your daily, weekly, and monthly funnel targets. After treating content as a long-term asset. - my conversions increased - my confidence grew - my calls doubled I now get 10 high-quality calls monthly with less selling. Better clients stay longer and pay more. It’s a game-changer. If you’re struggling with leads, rethink your customer journey. Content isn’t just something you post. It’s your growth engine.

For those of you who missed the great event by Envy - Marketing Challengers > Do, Succeed, Share, Repeat - Here are the slides Billy Cina - NO spamming - and I presented, and the highlights of our B2B startup marketing do and don't session: Do #1 - Sales <> Marketing <> Mgmt alignment - Keep everyone in the loop - Share a quarterly roadmap that is aligned with the business strategy - Get feedback Do #2 - Invest in dashboards - Build the operations infrastructure - Show your worth - to sales and management - Prove the impact marketing is having on sales and company performance - It’s fun to wake up to nice upwardly trending graphs :) Do #3 - Manage your roadmap & priorities - Collect requirements from Product, Sales, and CS - Ensure your budget is aligned with your targets - Create a clear quarterly roadmap & weekly sprints - Prioritize based on reach, impact, confidence, and effort (RICE) - Share how a change in priorities impacts the timeline - Communicate along the way Do #4 - Optimize your website - Are you standing out? - Does the sitemap align with the strategic focus? - Is your messaging clear? - Conversion of traffic above 2%? - Bounce rate above 80%? - Are you focusing on the right keywords? - Are your keywords prominently displayed? - Do you have all the tracking in place? ======> Don't #1 - Try to please everyone - Practice “NO” - Don’t reply to all your emails and Slack messages - Overcrowded meetings with no clear agenda are useless - new initiatives in alignment with your roadmap - Don’t compromise on the quality of your team and vendors - Set expectations! Don't #2 - Start campaigns too early - You don’t have sufficient budget (do the maths) - You don’t have full-funnel content - Your HubSpot is a mess, and you can’t see campaign results - You (or your management) are impatient; min 4 months to see traction  - Someone on your team (or agency) knows what they are doing i.e. paid campaign expertise - You’re putting all eggs in one basket Don't #3 - Ignore AI tools - AI is going to be your best friend - Use it as an assistant for ideation and phrasing - Don't replace your content writer with AI - Don't overkill it; find 2-4 tools that can make your work more efficient Don't #4 - Start PR too early - Sadly, the world is not holding out for your launch - You need good stories - plenty: launch, funding, case studies, clients willing to talk, videos, charismatic CEO etc. - Your HubSpot is a mess, and you can’t see campaign results - You (or your management) are impatient; min 4 months to see traction  - You don’t have time to manage, interact, feed, and review your PR #b2bmarketing #startupmarketing

A funnel, in the context of business, is a metaphorical representation of the customer journey towards a desired outcome, typically a sale. Imagine a wide funnel at the top, where you cast a broad net to attract potential customers. As they progress through the funnel, the path narrows, and only qualified leads who are interested in what you offer will move down towards the bottom, where the desired action (conversion) takes place. Here are the key stages of a sales funnel: 1. Awareness: At the top of the funnel, your goal is to generate awareness of your brand or product among potential customers. This might involve using marketing tactics like social media advertising, content marketing, or search engine optimization (SEO). Interest: Once potential customers are aware of you, you need to pique their interest and convince them to learn more. This could involve offering valuable content like blog posts, infographics, or webinars that address their pain points or needs. 2. Decision: At this stage, potential customers are considering their options and evaluating your product or service against competitors. Providing strong product information, testimonials, and clear calls to action is crucial here. 3. Action (Conversion): This is the bottom of the funnel, where you want potential customers to take a specific action, such as making a purchase, signing up for a free trial, or subscribing to your email list. Here's how funnels benefit business owners: 4. Improved lead generation: Funnels help you attract, capture, and nurture leads, ultimately converting them into paying customers. Streamlined customer journey: Funnels provide a clear path for potential customers to follow, guiding them towards the desired action. 5. Measurable results: Funnel analytics allow you to track performance at each stage, identify bottlenecks, and optimize your funnel for better results. 6. Increased sales and revenue: By effectively guiding potential customers through the buying process, funnels can significantly boost sales and revenue. #increasedsales #awareness #decision #action #leadgeneration #results #sales #revenues #ghl #kajabi #gohighlevel #clickfunnel

Automation Isn’t Optional—It’s Essential for High-Converting Funnels 🏆 A high-converting funnel is only as effective as its automation. Here’s why automation is the secret sauce to making your funnel work 24/7: 1. Instant Lead Follow-Up: Did you know response time can make or break a lead’s decision to convert? Automated email and SMS follow-ups mean every lead gets a response within minutes, no matter when they opt in. 2. Targeted Content: Automated workflows can deliver personalized content based on user actions. When your leads receive content that’s tailored to their specific journey, your chances of conversion skyrocket. 3. Recover Missed Opportunities: Not every lead is ready to buy right away, and that’s okay. A well-designed automation system will re-engage them through retargeting ads and email reminders, gently bringing them back into the funnel. Smart automations keep leads moving and help your funnel perform its best. Don’t let manual processes slow down your growth! 🚀 BTW here's a sneak peak on an automation workflow i built on Mastermind business hub for a coach who's launching his 3 day challenge coming up 🔥

You have a landing page. Great. But without this, 𝘺𝘰𝘶 𝘤𝘢𝘯’𝘵 𝘨𝘰 𝘧𝘢𝘳… Here's the catch: When it comes to landing pages vs. funnels, the distinction isn’t just minor... It’s the 𝘮𝘢𝘬𝘦-𝘰𝘳-𝘣𝘳𝘦𝘢𝘬 factor for your sales. What most DON'T REALIZE: A landing page is simple. One goal. One action. Perfect for immediate wins. But that’s where it stops... Think of it as a handshake with no follow-up. A funnel? It’s the journey. It guides your lead step-by-step from "just curious" to "take my money" Think of it this way: Your landing page is the opener. Your funnel is the 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯 that seals the deal. Core differences to know: Landing Pages: - One goal. One focus. - No distractions—just a clear call to act. - Great for quick, direct conversions like sign-ups. Funnels: - Multi-step journey with strategic touchpoints. - Every stage builds trust and momentum. - Upsells, emails, and retargeting to nurture and convert. Why does this matter? A landing page starts a relationship. A funnel builds it. It nurtures your lead, answers doubts, and makes the sale. Best insight? A landing page can be a one-page funnel when done right. It acts as both the intro and the closer. Crafted with intent, it persuades and converts. 𝗡𝗼𝘁 𝗷𝘂𝘀𝘁 𝗶𝗻𝗳𝗼𝗿𝗺𝘀... Relying only on a landing page? You’re leaving money on the table. Funnels do the heavy lifting that landing pages can’t. What should you choose? Need fast wins? Start with a landing page. Want long-term growth and deeper conversions? Build a funnel that captures, nurtures, and sells. Don’t get me wrong... Both MATTER The most successful businesses start with a powerful landing page and build it into a funnel. Now you know the difference. Don’t let your leads 𝘩𝘪𝘵 𝘢 𝘥𝘦𝘢𝘥 𝘦𝘯𝘥. Guide them, nurture them, and turn visitors into customers with the right strategy. -- 𝗣.𝗦. Want a funnel that works 24/7 and turns visitors into customers? Let’s talk → Niklaus Yu Let me design and build your inbound machine. ────── If you found this helpful: ❤️ Like 💬 Comment ♻️ Repost to help someone! I'm Niklaus Yu Follow + 🔔 for more!