Pitch Magazine ’s Post

In India, while acquiring customers is easy, retaining them is a challenge. As brands notice that the first-time buyers are not returning, they’ll see the need to build deeper connections through longer storytelling formats. This trend may shift as brands prioritise lasting emotional bonds over tactical, short-term advertising. Chirag Shah Read more: https://lnkd.in/d_i_Dsuj

INTERNATIONAL COFFEE ☕ DAY!!!!! The future of advertising is here! This innovative newspaper clipping from The Times of India features a Tata coffee ad that literally smells like coffee. It's a testament to the power of print media and the creative ways brands are engaging with consumers. #advertising #innovation #printmedia #TataCoffee #marketing #internationalcoffeeday "

Be careful of what you consume these days... This ad utilises the image of Rachna Ranade (without her permission mostly) to run a stock tip group... If one is in a hurry, they might miss that this is not Rachna's account... The question at hand is if big firms commit to such stuff without formally asking the celebrity for permission, there are legal routes to consider... What would happen to small entities in such a scenario? If a small xerox shop in Malleshwaram decides to use the image of Amitabh Bachan, there is only so much one can do... It is slightly hard to image Mr. Amitabh & his team to go over every street and check for unauthorised endorsements... Now being the same problem into Digital field... It turns infinitely larger... Anyone can run ads for a limited time using endorsements that run in grey area and get away with it... What are some ways to deal with this Shoot & Scoot problem? Follow Sagar Venkateshwar for more such tidbits from the world of #marketing and #business

HDFC's Ravi Santhanam spoke to IMPACT about the brand's latest PayZapp campaign. Read here - https://lnkd.in/dgVSYwYh #hdfc #PayZapp #IMPACT #RaviSanthanam #PayZapp #marketing #advertising

The Delhi High Court has restrained Hindustan Unilever from engaging in marketing or advertising activity of comparing its 'Ponds' products with 'NIVEA' products—either expressly or by implication or association, through sales representatives in various malls in the national capital and Gurugram. Read more👇 https://lnkd.in/d7m4zZ6D #digitalmarketing #marketing #socialmedia #business #entrepreneur #branding #socialmediamarketing #contentmarketing #growthhacking #marketingstrategy #growthmindset #leadgeneration #sales #engagement #communitybuilding #influencermarketing #results #impact

Following the Ghatkopar hoarding collapse, the Municipal Corporation of Greater Mumbai is set to introduce stricter regulations for the Out-Of-Home advertising sector, finalizing a new policy with stringent norms. Read our special report: https://lnkd.in/d27zPTsx Annurag Batra Nawal Ahuja Neeta Nair #advertising #creativity #marketing #E4M #IMPACT

Building Future Together

Having advised on various issues relating to advertising claims and content, ASCI Complaints and Recommendations, #ComparitiveAdvertisments etc… it will be interesting to see how the #ASCI and #CCPA collaboration pans out. Khushboo Jhunjhunwala, Rakshita Singh #ip #advertising

Dear #marketingteam of Bombay Shaving Company , fire yourself if possible.❌ I think you crossed the limits of opportunism. After booking a loss of ₹8️⃣0️⃣.2️⃣ crores last year, you putted such cheap and body shaming marketing tactic. Shantanu Deshpande with due respect, you have poor #marketing , but your sales are good as you sold someone’s trauma noteably your products are not good so. #digitalmarketing #cheapmarketing #newspaperad #ad

WHAT ELEMENTS CONTRIBUTE TO A BRAND’S SALES? This week’s MDI Alert covers a very important subject, and many may be surprised by its findings based on numerous marketing mix models. How important are "creative" and "media" in the broader scheme of things? Why should brands pay more attention to "media"? Sorry, this is not a freebie, but we are making it available for the ridiculously low price of $125 to non-MDI Direct subscribers as our way of introducing ourselves. So, use the link below to purchase your copy and while you are on our website, check out all of the timely MDI Alert reports as well as annuals we send to our well-informed MDI Direct subscribers. It can all be yours as well. https://lnkd.in/eV6izYjC