Piping Rock Health Products’ Post

As a marketer, we eagerly await topical days while also worrying about how to make things happen. Recently, as we started working on our Women's Day campaign, we wanted to keep it simple. But during research, we found something surprising about the Care Industry: a huge 82% of the workforce are women, leaving only 18% for others. This revelation left us astounded; while we acknowledge the pivotal role women play in this sector, the sheer magnitude of their representation is astonishing. Scan any platform—be it corporate websites, Google searches, or stock image portals—with keywords like 'Care,' 'Care Workers,' or 'Care Industry,' and you'll predominantly encounter images of women. This prevalence underscores the undeniable importance of women in this domain, establishing them as the primary faces of the Care Industry. However, as we crafted our campaign, I thought about the other side of the story. This year's theme of 'Inspiring Inclusion' presents a striking contrast when considered alongside the gender dynamics within the care sector. After all, care knows no gender boundaries. In countries like the UK, where shortages of care staff are already prevalent amid escalating demands, envisioning the future implications becomes imperative. We should think of a broader perspective: while women undeniably form the backbone of the care industry, fostering gender diversity and inclusivity is essential for its sustenance and growth. It's time for all genders to embrace careers in care, thereby lessening the burden on women who have long shouldered the responsibilities of this noble profession. By encouraging people from all backgrounds to join the sector, we not only embrace inclusivity but also strengthen the care industry. #happywomensday #careindustry #womensday2024

Shout out to all the Global Insight Agencies who support Feminine Care Brands! 🌸 It's quick-n-clean to discover insights into feminine hygiene with MHN's Panel. Our exclusive database includes women passionate about women's health, ready to share experiences and preferences with your products. From menstrual to intimate care, our panelists provide valuable feedback. Don't miss this chance to connect with a dedicated community. Contact MHN today and empower women together! #MHN #Insights #mrx #FeminineCarePanel #QualitativeResearch #QuantitativeResearch #Women'sHealthResearch 🌸💪📊

During this Women's History Month, we not only celebrate the achievements and contributions of women but also recognize their significant influence as consumers in the health and wellness industry. Marketers have a powerful opportunity to connect with this demographic by understanding the unique needs and preferences of women when it comes to promoting health and wellness. Let's celebrate the power of women as consumers and marketers in the health and wellness sector. #WomenHistoryMonth #WomenInWellness #WomenInHealth #SpectrumReach

Our recent project, a stunning webpage for Women Who Care, is proudly displayed at 1014 Designs. The video shows how a collaboration created a digital platform to help Women Who Care expand their reach. Thoughtful design amplifies pioneers voices of change'. Ready to grow your online presence? Start your adventure with a team that turns visions into digital reality at 1014Designs.com. Make something beautiful together. Act quickly! #WellnessCoach, #HealthCoach, #FitnessMotivation, #HealthyLifestyle, #HolisticHealth, #NutritionCoach, #MindsetMotivation, #HealingJourney

Join the Women in Manufacturing Indiana team (virtually) on November 12th for an important conversation with Lisa Hutson from Cosawove Workwear™. We’ll be diving into a crucial topic: women's workwear. It’s time to prioritize workwear that’s designed to fit women’s bodies—so every woman can feel safe, confident, and empowered on the job. Women deserve workwear that not only meets the demands of the workplace but also provides the comfort and protection necessary to thrive. Don't miss this discussion on how the right workwear can make a lasting impact in our industry. https://lnkd.in/gJGy2sgE

Join the Revolution

What I Learned at the Vaughan Chamber of Commerce Women’s Symposium Last week, I had the privilege of attending the Vaughan Chamber of Commerce Women’s Symposium, where I connected with many inspiring women in business and explored a variety of innovative vendor booths. Here’s what stood out to me: 1. The Power of Women in Business There are so many hardworking, successful women out there making a real difference across industries—whether in healthcare, beauty, construction, education, or beyond. Women are not only capable but are actively shaping the future of business. If you’re working in a male-dominated company, now is the time to diversify your hiring practices. Talented, driven women bring invaluable perspectives, skills, and innovation that will strengthen your organization. 2. Women’s Health is Front and Center A major theme at this symposium was the importance of addressing women’s health needs, especially as we navigate various life stages. From pregnancy and new motherhood to perimenopause and menopause, women are pushing for better healthcare, understanding, and workplace support. If your company hasn’t already evaluated its policies on these critical issues, now is the time to take action. Supporting women through these transitions is not just a matter of health—it’s a matter of equity. 3. Mentorship and Sponsorship Matter I was deeply moved by stories of women who have scaled their careers thanks to the guidance of mentors and the backing of sponsors. These relationships are invaluable for professional growth and success. If you’re in a position to help, take a look around your organization and actively support the women who show promise. When we empower each other, we all rise together. Let’s continue to break barriers, build communities, and create opportunities for women in business. When women support women, everyone wins. #WomenInBusiness #DiversityAndInclusion #Leadership #Mentorship #WomenSupportingWomen #GenderEquality #BusinessCommunity

What’s the buzz coming up at The Women’s Table? #networkingwomen #businesswomen #womenleaders #womenonboards #womensupportingwomen #womencoaches #consultingwomen #differencemakers #genderequity #equityinclusiondiversity #publichealthconsultants

Hey there resilient women! Does it feel like life is passing you by as you struggle with irritability and sensitivity to foods, hot flashes and lack of confidence? It’s time to say NO MORE! Let’s connect and kickstart your full-body systems and break those unfulfilling patterns. We kick off the Well-being Shift Program on September 9th! You don’t want to miss it! Comment or DM “SHIFT” for details. #functionalwellbeing #healthylifestyle #wellbeingshift

Happy International Women’s Day from all of us @thebrandally _____________________ #thebrandally #naijabusinesses #seospecialist #seoforbusiness #customerrelationship #webdesigner #lagosdesigner #growthstrategies #userexperience #customerservices #buyersjourney #salesideas #salesandmarketing #iwd #inspiredinclusion