Pinnacle Business and Marketing Consulting’s Post

𝐖𝐡𝐚𝐭 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐝𝐨 𝐭𝐨 𝐠𝐞𝐭 𝐟𝐢𝐥𝐥 𝐬𝐞𝐚𝐭𝐬 𝐚𝐭 𝐲𝐨𝐮𝐫 𝐞𝐯𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐑𝐈𝐆𝐇𝐓 𝐩𝐞𝐨𝐩𝐥𝐞! Putting on an event requires a big investment: An investment of time, effort and money,   But if you don’t get anyone turning up to it, how is going to make an impact for your business? When you start planning your event, You also need to invest time, effort and money into the right marketing channels. Here are some things you need to consider when putting together your marketing strategy to ensure your event gets the attention it deserves gets a strong attendance. But, also the RIGHT people turning up to your event! Who is your audience?  Who are you trying to attract to come to your event? Where do they hang out?  Think about where your target market consumes their content and build these into your marketing strategy What do you know about your audience?  Looking at previous events data and insights that you have gained will help you determine which channels you need to target for promote your event. How far out do you start promoting your event?  You want to think about how long the marketing campaign will be to achieve maximum exposure and then map out the different platforms and timings to run your campaigns. Ultimately, a successful event promotion strategy focuses on building excitement and making it easy for attendees to see the value in attending. With a well-rounded approach, you’ll ensure your event is not only well-organised but also well-attended. What do you do to promote your events? Would love to know by sharing your comments below 👇 If you’re planning an event and want to ensure your attendees leave inspired and engaged, send me a DM and let’s have a chat about how I can help. #youempoweredcoaching #uniqueevents #corporateevents #eventorganiser #events #experiences #eventplanning

How you deliver your events should suit how your (potential) audience consumes events – then they are probably more likely to attend. Read my earlier article: ‘Make Things Easy for Your Event Audience’. Does your audience prefer: -       Virtual events -       Events at venues -       Watching recordings of your events at their convenience -       Or some combination of the above? Think about hybrid events (simultaneously online and at a venue) so your audience has a choice of how to consume them. Which digital platform(s) does your audience prefer for attending virtual events or for watching recordings of your events? Which venues/locations do they prefer? Does your audience like: -       Lots of slides at events; -       Involvement in the events – interactive elements -       Q & A sessions -       Networking opportunities -       ‘Breakout rooms’? Are you making life easy for your event audience? Links to articles: https://lnkd.in/drGQghuM #eventdelivery #eventmarketing #shareyaarnow

“If events aren’t part of you marketing strategy you’re living under a ROCK!” (Credit to David T. Stevens®, PMED as a result of a good ol’ LinkedIn conversation.) Big companies do events. They can look super jazzy, and sometimes they can cost ‘a lot.’ But the perception for smaller players can often be one of nervousness when it comes to events. ‘We don’t have the budget’ ‘We don’t have the time’ ‘We haven’t got a enough people to go.’ ‘We’ll have some much collateral to create! ‘Where do we start?’ But it’s all about context. Yes some large companies spend a sh** tonne on events and activations that surround this. BUT, it all needs to be in context. They do this because they work, and the bigger the business, the more resources it’ll undoubtedly have. BUT - small businesses can do this too, but without the price tag if they’re clever. I’m loving working with a handful of great small businesses that do just this. Some approaches? - Partner with others and share a stand. (Halve the cost, share the work, more people to help.) - Select a few highly targeted events and attend as a delegate or, better, a speaker. Low cost and often high impact. (Hello networking and brand awareness!) - Host something small and personal for important groups of customers or prospects. (Relationship building and brand building gold right there.) Potential output? Huge. New relationships created Leads generated Demos undertaken (how best to showcase your product than to, well, do just that?!) Insight gathered Marketing intelligence collected Awareness raised Credibility and trust built Authority firmly stamped! And there’s also content. Attending an event isn’t a single activity. It gives you SO much fuel to talk about, before, during and afterwards. And the learnings and conversations can help guide your business in its next steps. Sometimes this is nuanced, sometimes it’s a big shift. That’s the beauty of events; they provide SO much opportunity. And this is just ‘external’ events. Events are a hugely beneficial thing for internal audiences too. But that’s a whole other post. #events #eventprofs #marketing #strategywins

Corporate events come in various forms, each serving specific purposes. From large-scale conferences to intimate workshops, and product launches to virtual events, understanding these diverse event types helps companies effectively engage audiences, foster relationships, and achieve marketing goals. Check out our latest blog: https://lnkd.in/geCBd6Uc #eventhq #eventops #eventmarketing

As an event marketer, your primary goal is to create impactful experiences that resonate with your target audience. While event logistics, planning, and execution are essential components of your role, it is equally important to leverage the power of conversation to foster a deeper connection between your audience, your message, and your brand. Every event you organize should have a clearly defined purpose and message. Whether you are promoting a product, raising awareness for a cause, or building your brand, your event should serve as a platform to communicate your key message. By focusing on this purpose, you can shape the conversations that unfold during and after the event, ensuring they revolve around your core values and objectives. To start conversations around your message and brand, you must actively engage your event attendees. Provide interactive opportunities that encourage participation and dialogue. Incorporate elements such as panel discussions, Q&A sessions, workshops, and networking opportunities. These engagements create an environment for attendees to share their thoughts, ask questions, and express their opinions, leading to authentic and organic conversations. .... Link to full article in the comments. #conversation #audienceengagement #events #eventmarketing #digitalmarketing #contentmarketing #eventprofs #eventmarketers #shareyaar #shareyaarnow

Want to know the BIGGEST mistake I see with event activations? Memorable ≠ Effective Let me tell you a quick story that one of my podcast guests shared... ———————————————————— She experienced what she called "one of the best" event activations ever - a booth full of puppies! 🐶 Who doesn't love puppies?? You get to play with them, take cute photos, destress from the busy event... Sounds amazing right? Here's the problem: Years later, she remembers the puppies... but has ZERO idea what company ran the activation. No clue about their product, service, or why they were even there. ———————————————————— This is what happens when we prioritize "viral moments" over actual business strategy. Yes, your activation should be memorable. But it MUST: / Connect to your customer's journey / Address real pain points / Align with your solution / Lead to clear next steps / Actually drive business results The hard truth? Getting people to remember your brand is meaningless if they don't remember WHY they should work with you. Need better sponsorship and event strategies? Join us on Dec 9-11 for the Event Driven Growth Virtual Summit - 3 days of Free training for marketers and businesses using Events to drive growth. Link in the comments! 👇

🎉 Conference Overload? Let’s Make Sure You’re Picking the Right Ones! 💡 Feeling lost in the sea of industry events? 🌊 Whether it's utility, climate, or tech conferences, it can be tough to know which ones will actually help you crush your business goals. Let’s fix that! Join us for an AESP webinar where we’ll spill the secrets to choosing the best conferences that build your pipeline, boost your brand, and showcase your thought leadership. 🌟 🔑 What you’ll walk away with: ✔️ A strategic pre-conference checklist to evaluate which events match your goals. ✔️ Tips on assessing attendee mix, networking opportunities, and sponsorships. ✔️ How to rank conferences by ROI—so you get more value for your time and budget! 🎤 Featuring: ✨ An event planning pro ✨ A vendor event guru ✨ A utility insider This one's gonna be fun! Join Gaby Margas, Elizabeth Haworth, MBA, Alvis Wright and me as we chat about what makes events worthwhile investments for your limited sponsorship (and registration) dollars! #EventStrategy #CleanEnergy #BusinessDevelopment #ConferenceROI #MarketingEvents #PipelineBuilding #BrandAwareness #ThoughtLeadership #ProfessionalDevelopment #NetworkingOpportunities

✸ Why #events? 👉 "Events are the heartbeat of a successful year-round #marketing and #businessstrategy because they offer a level of engagement that is unrivalled. We get to have this direct and unique opportunity to be seen as a place where 𝙞𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣 𝙝𝙖𝙥𝙥𝙚𝙣𝙨, 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙜𝙚𝙩𝙨 𝙙𝙤𝙣𝙚, 𝙖𝙣𝙙 𝙧𝙚𝙡𝙖𝙩𝙞𝙤𝙣𝙨𝙝𝙞𝙥𝙨 𝙖𝙧𝙚 𝙨𝙩𝙧𝙚𝙣𝙜𝙩𝙝𝙚𝙣𝙚𝙙, 𝙤𝙧 𝙖𝙨 𝙖 𝙥𝙡𝙖𝙩𝙛𝙤𝙧𝙢 𝙩𝙝𝙖𝙩 𝙘𝙤𝙣𝙩𝙧𝙞𝙗𝙪𝙩𝙚𝙨 𝙩𝙤 𝙨𝙝𝙖𝙥𝙞𝙣𝙜 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙘𝙤𝙣𝙫𝙚𝙧𝙨𝙖𝙩𝙞𝙤𝙣𝙨 𝙖𝙣𝙙 𝙩𝙧𝙚𝙣𝙙𝙨. Events are also powerful lead-generation machines. The value they deliver is not only foundational but #transformative, and they can play a pivotal role in the overall #success and #growth of any organisation. "💥 👏🏽 Well said Monique Ruff-Bell 🙏🏽 And thanks Jon Yeo for sharing the article, and for all these years of event-adventures. ___ 𝐇𝐚𝐯𝐞 𝐰𝐞 𝐦𝐞𝐭 𝐛𝐞𝐟𝐨𝐫𝐞? 👋🏽 I'm Mages Creative Director, Experience Designer and Strategist. I help brands connect with their audience by bringing Awe & Wonder to their world. Click my name + follow + 🔔 ____ #events #eventsindustry #TED #tedx #tedxmelbourne #experience #experiencedesign #conferences

“If events aren’t integrated into your marketing strategy, you’re missing out on a key opportunity!” 🌟 Big companies often invest heavily in events, which can appear flashy and expensive. However, smaller businesses might feel apprehensive about hosting events due to perceived constraints in budget, time, and resources. Yet, it’s all about context. Large companies spend significantly on events because they yield results. Smaller businesses can also benefit from events without incurring high costs by being strategic: - Partner Up: Share costs and efforts by collaborating with other businesses. 🤝 - Targeted Attendance: Attend key events as a delegate or speaker to maximize impact. 🎤 - Host Small Gatherings: Organize intimate events for key customers or prospects to foster relationships. 🍷 The potential outcomes include new relationships, lead generation, product demonstrations, valuable insights, marketing intelligence, increased awareness, and enhanced credibility. Events also provide rich content for ongoing engagement. Don’t overlook the immense opportunities that events can add to your business strategy. 🚀 #events #eventprofs #marketing #strategywins

Here's 5 quick-tips to boost your event attendance! Discover how to connect with your ideal audience, raising interest for them to attend your event. 1. Targeted Marketing: Identify your ideal audience and tailor your marketing efforts to reach them effectively. Use targeted ads, personalized email campaigns, and relevant content to attract potential attendees who are interested in your event's offerings. 2. Engaging Content: Develop captivating content such as teaser videos, speaker interviews, or event highlights to generate excitement and curiosity. Use storytelling and multimedia formats to showcase the unique value and experiences attendees can expect. 3. Give Them a Reason to Attend: Clearly communicate how attending your event will benefit attendees and their careers. Highlight networking opportunities, skill-building workshops, industry insights, career advancement prospects, and any exclusive content or experiences they can only get at your event. 4. Seamless Registration Experience: Streamline the event registration process to make it easy, intuitive, and mobile-friendly. Minimize form fields, offer guest checkout options, and provide clear instructions to reduce friction and encourage more sign-ups. 5. Industry Insights: Provide access to insider knowledge, trends, and insights from experts or keynote speakers. Communicate how attending your event will keep attendees updated on industry developments and give them a competitive edge. And one pro-tip for a complete stress-free event organization: Let our experienced team help you with handling everything, from planning to execution, while you sit back and enjoy the results. Elevate your events effortlessly with us by your side. Contact us or learn more at nceventsplus.com! #event #agency #eventagency #eventtips #eventattendance #eventmanagement #eventorganization #nceventsplus #eventinspiration #tips #tipthursday #targetedmarketing #industryinsights