The Co-BREW-nity needs a kick in the proverbial pants.
(Not supporting any actual violence.)
If you want your brewery, etc. to thrive online, you simply must get out the shovel and start digging.
Go beyond the obvious and share the stories that make your brewery special. Don’t just tell people you have great beer—show them why they should care.
- Mention how often you need to change kegs because people can’t get enough of your latest brew. It’s a testament to the quality and popularity of what you’re serving.
- Share photos of happy patrons enjoying a cold one on the patio. Capture the smiles, the laughter, the atmosphere that makes your space come alive.
- Highlight your friendly and knowledgeable staff. When people see the genuine passion of your team, they know good people are behind the bar.
- Show off packed events, buzzing with energy, and prove that your brewery isn’t just another spot to grab a drink—it’s a local favorite that brings the community together.
- Talk about the expertise of your brewers and the care that goes into every batch. When your audience knows the story behind the craft, they’ll appreciate the quality even more.
I call this show and/don't tell.
It's a dangerous combination of showing off what is so great about your beer, your people, and your brewery while also defining the literal reasons people come to see you.
Start sharing more than just what’s on tap and in the kegs; share what makes your brewery worth the visit.
By showing me why others drink your beer and enjoy your space, you are telling me why I should too.
Cheers.