Pilates Class’ Post

In this episode of @thepilatesbusinesspodcast, I dive into the critical topic of establishing a recognizable brand for boutique fitness studio owners. I share valuable insights on how to stand out in a crowded market, build genuine connections with clients, and create a loyal following. I emphasize the importance of authenticity, knowing your unique strengths, and consistently showing up for your clients. This episode is packed with practical tips for studio owners looking to increase client retention, streamline their business, and make a bigger impact in their community. Follow @seran_spring_three for more tips to help you grow a profitable pilates, barre or yoga studio with impactful marketing strategies and business growth tools. 

𝐋𝐈𝐊𝐄, 𝐒𝐀𝐕𝐄, 𝐅𝐎𝐋𝐋𝐎𝐖 👇 📱 @seran_spring_three

Our partner Reform RX, a leader in digital Pilates, has launched two innovative products: the compact Model S reformer and the groundbreaking MyScore heart rate tracking technology. Model S is a sleek, space-saving reformer designed to fit seamlessly into various settings, from home studios to commercial gyms. It offers premium quality and versatile functionality, making it perfect for #hotels, #gyms, & #homes. MyScore is a revolutionary technology that integrates heart rate tracking directly into the reformer. It provides real-time feedback, guiding users to optimise their workout intensity and achieve better results. Together, the Model S and MyScore set a new standard in Pilates, offering accessibility, performance, and personalisation to meet the growing demand for innovative fitness solutions. To find out more about these innovative products, you can reach out their team at [email protected] or visit www.reformrx.co.uk.

Pilates, and wellbeing at or before work I would love to introduce Pilates and wellbeing sessions to more workplaces, helping companies to transform their wellbeing policy into a meaningful policy instead of a tick box exercise. Companies I have done this with have found this to be a great way to keep their staff focussed and help with their mobility. Having regular Pilates sessions will help us to stop us sitting for too long in one place. Pilates will help with relaxation and sleep quality, will help to improve posture, and core strength and help to improve flexibility with mobility. Having Pilates classes bespoke for companies will help with team work and help employees to keep focussed. The class will take place on Zoom in the comfort of their own homes, or at work places. Employees can get down from their desk carry out the class and get back on their chairs feeling more mobile, relaxed, and able to concentrate on the task in hand. Pilates involves core strengthening, relaxation, and flexibility work so the need for a shower after a class is not necessary. But, will leave participants relaxed and refreshed ready to get back to work. By having employees join in with my existing Pilates classes will help to keep costs down for smaller companies whilst still enabling employees to gain the same benefits. If you know anyone who would like to find out how this could benefit their employees please do get in touch. #fitandfabulouspilates #fitandfabulous #zoompilates #pilatesinstructor

Three insights for the Global Pilates market I got after talking to many of our international partners over the last week: 1. Group classes In many market consumer interest in Pilates is peaking, and reformer group classes (Pilates-based workouts on a reformer) are driving that demand. Whether a fad or a longer term trend remains to be seen, however if you haven't tried a group class or haven't found a solution for this yet; you're missing out. It lowers barriers to entry into Pilates, and is a great way to tone your body. 2. Rehab / physical therapists Heralded by the Pilates community for years, it seems finally physical therapists (and where applicable health insurance companies!) are buying into Pilates. Likely the biggest cause for this is the deteriorating posture from the many hours spent behind computers and mobile phones. When you're in pain, you'll find a solution; and Pilates is just that. 3. Supplementing training regimes From bodybuilders to dancers, from professional athletes to your local football club, increasingly athletes are seeing the benefits of Pilates as addendum to their training regimen. While Pilates currently is mostly a supplement, the substitution of certain parts of powertraining appears imminent. The reason is injury prevention (for example reducing tendon-tears for bodybuilders), and the effect is a signicantly decreased fall-out rate. All in all, tapping into a global health and wellness trend, not just Pilates in general, but reformer Pilates specifically, is set for years of growth. And we from BASI Systems will be right there pushing is, because: We're not here to take part. We're here to take over! #growth #pilates #reformerpilates #industrytrends #trendspotting #bodybuilding #powertraining #fitness #mainstream #healthcare #werenotheretotakepartwereheretotakeover #inittowinit

Owning a Pilates studio means wearing many hats. From finding the right instructors to curating exciting fitness classes, studio owners have a lot to manage. Financial pressures like overhead costs, fluctuating revenue, and equipment maintenance can also be a concern and affect the stability of the business. For tips on how to overcome these challenges and build a thriving studio, visit our latest blog post below.

Pilates at or before work What a great idea! I would love to introduce Pilates and wellbeing sessions to more workplaces, helping companies to transform their wellbeing policy into a meaningful policy instead of a tick box exercise. Companies I have done this with have found this to be a great way to keep their staff focussed and help with their mobility. Having regular Pilates sessions will help us to stop us sitting for too long in one place. Pilates will help with relaxation and sleep quality, will help to improve posture, and core strength and help to improve flexibility with mobility. Having Pilates classes bespoke for companies will help with team work and help employees to keep focussed. The class will take place on Zoom in the comfort of their own homes, or at work places. Employees can get down from their desk carry out the class and get back on their chairs feeling more mobile, relaxed, and able to concentrate on the task in hand. Pilates involves core strengthening, relaxation, and flexibility work so the need for a shower after a class is not necessary. But, will leave participants relaxed and refreshed ready to get back to work. By having employees join in with my existing Pilates classes will help to keep costs down for smaller companies whilst still enabling employees to gain the same benefits. If you know anyone who would like to find out how this could benefit their employees please do get in touch. #fitandfabulouspilates #zoompilates #pilatesonzoom #personaltraining

I’ve got big news today! 🌟 We’re stepping out into the heart of Leicester to bring a slice of our studio directly to you. Join us for a public Pilates demonstration this Friday, 1pm at St. Peter's Square, right outside the Showcase Cinema at Highcross - weather permitting, of course!   Ever wondered what Pilates could do for you? Well, this is your perfect chance to see it in action. Our team will be on-site, rolling out mats and showing just how transformative a regular Pilates practice can be. From building a stronger core and enhancing flexibility to boosting your bone health and reducing stress - Pilates packs a real punch!   Plus, if you’ve ever been curious about Sound baths or yoga, we’ll be there to chat about those too. We believe these practices are for everyone and can make a massive difference in your overall wellbeing, helping you feel more confident in your body and your life. Improving sleep, resting heart rate, blood pressure, and more.   Here’s the best part: not only will you get to meet some of our fantastic teachers and see a live demonstration, but you’ll also get a chance to sign up for a class absolutely free. Yes, you heard me right - your first class on us!   Why are we doing this? Because we’re passionate about making health and wellness accessible. We know the hustle and bustle of daily life in Leicester can make it tough to take that first step towards a healthier lifestyle. That’s why we’re bringing Pilates to you, making it as easy as possible for city workers and residents to dip their toes into something new and transformative.   For my fellow business owners out there, here’s my thought for today: never underestimate the power of going to where your customers are. An engaging live demo or a friendly face-to-face chat can do wonders for breaking down barriers and building community ties. It’s about more than just showcasing what you do, it’s about enriching your community with a personal touch and genuine care.   So, mark your calendars! We can’t wait to meet you, show you the ropes (or mats, in our case), and hopefully get you as excited about Pilates as we are. See you in St. Peter’s Square!   #PilatesInTheSquare #UFitStudio #LeicesterEvents #HealthAndWellness

A Pilates reformer is not a fitness instructor who tries to amend your evil ways. It is in fact a piece of exercise equipment that looks like a bed frame, but with a platform that rolls on wheels instead of a mattress. Not much sleep to be had there, then. I tell you this because I have just spotted news of a funding round for (nominally) Belfast-based startup, Reform RX, a purveyor of said equipment. The headline in The Irish News that alerted me to this raise read, “Newry-founded firm hailed as ‘the Peloton of the reformer Pilates world’ raises another £1.5m”. To be honest, I really wouldn’t want to be held up as the Peloton of anything given its long history of gargantuan losses (witness my prior posts). Reform RX was founded in 2018 by Pilates instructor (described by Sky News as a "functional movement specialist”) Yvette McGaffin (CEO) and ’strategic planner’ husband Neal McGaffin (COO). The couple have been running (and still run) Pilates studios Hone Pilates (t/a Reform but without the RX) since 2014. There seems to be some confusion as to the size of the raise. While The Irish News alludes to £1.5m, other media refer to $5.1m. I’m still trying to unpick this. In any event, the round was led by (also Belfast-based) Clarendon Fund Managers, which manages the Investment Fund for Northern Ireland. I am also confused about where the beating heart of Reform RX really lies. The contact phone number on their website has a California dialling code, and its financing partner is Klarna US (and please don’t get me started again about the evils of BNPL!). So where (and by whom) is the kit made, I wonder? In any event, I suspect most punters would need finance on account of the fact that the kit costs £7,438.00 (though you do get a five-year warranty on the frame and footbar). For an extra £620.00 you can also get a box (?), a mat and a ‘jumpboard’ (presumably not to be put near a window when you get the invoice). Oh, and you also have to pay $39 pm (minimum 12 months) for membership which gives you “unlimited training sessions with expert instructors”. Media reports suggest that Reform RX generated $1m in revenues within two weeks of launch and sold out during Q1 2023. All I can tell you for sure is that by the end of 2022, Reform RX was carrying a little over £1m in accumulated losses – mostly accumulated in 2022. Very simply, getting into fitness hardware is a huge mistake. If Peloton, with its huge financial backing, can’t make a dollar out of it, what chance the McGaffins? By the way, the pic is from the Belfast Telegraph. It is captioned “Neal McGaffin of Reform RX leads a Pilates class”. Make of that what you will.

𝐉𝐄𝐓𝐒𝐄𝐓 𝐏𝐈𝐋𝐀𝐓𝐄𝐒 𝐒𝐄𝐓 𝐓𝐎 𝐎𝐏𝐄𝐍 𝐓𝐇𝐑𝐄𝐄 𝐋𝐎𝐂𝐀𝐓𝐈𝐎𝐍𝐒 𝐈𝐍 𝐍𝐄𝐖 𝐘𝐎𝐑𝐊 𝘗𝘪𝘭𝘢𝘵𝘦𝘴 𝘍𝘳𝘢𝘯𝘤𝘩𝘪𝘴𝘦 𝘎𝘢𝘪𝘯𝘴 𝘚𝘵𝘦𝘢𝘥𝘺 𝘔𝘰𝘮𝘦𝘯𝘵𝘶𝘮 𝘸𝘪𝘵𝘩 3 𝘕𝘦𝘸 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘋𝘦𝘢𝘭𝘴 𝘚𝘪𝘨𝘯𝘦𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘉𝘪𝘨 𝘈𝘱𝘱𝘭𝘦 𝐌𝐈𝐀𝐌𝐈 — JETSET Pilates – the Miami-based, modern Reformer Pilates franchise that combines curated music and fitness for the ultimate revitalizing experience – has announced the development of three new studios in New York. Currently, JETSET is focused on opening 10+ locations in NYC and will later target Long Island, Jersey City, and more for expansion. JETSET has signed a deal in Soho, which is expected to open towards the end of the summer. A location in Brooklyn is poised to follow suit, with multi-unit and single unit deals already established in both areas. “𝘞𝘦 𝘤𝘢𝘯’𝘵 𝘸𝘢𝘪𝘵 𝘵𝘰 𝘪𝘯𝘵𝘳𝘰𝘥𝘶𝘤𝘦 𝘑𝘌𝘛𝘚𝘌𝘛 𝘔𝘰𝘥𝘦𝘳𝘯 𝘗𝘪𝘭𝘢𝘵𝘦𝘴 𝘙𝘦𝘧𝘰𝘳𝘮𝘦𝘳 𝘴𝘵𝘶𝘥𝘪𝘰𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘰𝘧 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳𝘴 𝘢𝘯𝘥 𝘵𝘳𝘦𝘯𝘥𝘴𝘦𝘵𝘵𝘦𝘳𝘴 𝘸𝘪𝘵𝘩𝘪𝘯 𝘵𝘩𝘦 𝘕𝘦𝘸 𝘠𝘰𝘳𝘬 𝘢𝘳𝘦𝘢,” said Tamara Galinsky, Founder of JETSET Pilates. “𝘐 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘵𝘩𝘢𝘵 𝘑𝘌𝘛𝘚𝘌𝘛’𝘴 𝘯𝘰𝘯-𝘤𝘰𝘯𝘷𝘦𝘯𝘵𝘪𝘰𝘯𝘢𝘭 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩 𝘵𝘰 𝘗𝘪𝘭𝘢𝘵𝘦𝘴 𝘸𝘪𝘭𝘭 𝘣𝘭𝘦𝘯𝘥 𝘸𝘦𝘭𝘭 𝘪𝘯 𝘢 𝘤𝘪𝘵𝘺 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘳𝘦𝘯𝘰𝘸𝘯𝘦𝘥 𝘧𝘰𝘳 𝘪𝘵𝘴 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘪𝘯 𝘮𝘶𝘴𝘪𝘤, 𝘢𝘳𝘵 𝘢𝘯𝘥 𝘰𝘵𝘩𝘦𝘳 𝘵𝘳𝘦𝘯𝘥𝘴.” Outside of Florida, JETSET is on a roll toward international expansion. The brand has signed various development deals throughout Texas, North Carolina, New York, Georgia, and Australia. JETSET Pilates has recently unveiled plans for its first Texas studio in McKinney. Now, the brand is set to debut its first New York studio in SoHo, introducing its acclaimed Modern Reformer Pilates workouts to new states. “𝘞𝘦 𝘤𝘢𝘯’𝘵 𝘸𝘢𝘪𝘵 𝘵𝘰 𝘪𝘯𝘵𝘳𝘰𝘥𝘶𝘤𝘦 𝘑𝘌𝘛𝘚𝘌𝘛 𝘔𝘰𝘥𝘦𝘳𝘯 𝘗𝘪𝘭𝘢𝘵𝘦𝘴 𝘙𝘦𝘧𝘰𝘳𝘮𝘦𝘳 𝘴𝘵𝘶𝘥𝘪𝘰𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘰𝘧 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳𝘴 𝘢𝘯𝘥 𝘵𝘳𝘦𝘯𝘥𝘴𝘦𝘵𝘵𝘦𝘳𝘴 𝘸𝘪𝘵𝘩𝘪𝘯 𝘵𝘩𝘦 𝘕𝘦𝘸 𝘠𝘰𝘳𝘬 𝘢𝘳𝘦𝘢,” said Tamara Galinsky, Founder of JETSET Pilates. “𝘐 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘵𝘩𝘢𝘵 𝘑𝘌𝘛𝘚𝘌𝘛’𝘴 𝘯𝘰𝘯-𝘤𝘰𝘯𝘷𝘦𝘯𝘵𝘪𝘰𝘯𝘢𝘭 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩 𝘵𝘰 𝘗𝘪𝘭𝘢𝘵𝘦𝘴 𝘸𝘪𝘭𝘭 𝘣𝘭𝘦𝘯𝘥 𝘸𝘦𝘭𝘭 𝘪𝘯 𝘢 𝘤𝘪𝘵𝘺 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘳𝘦𝘯𝘰𝘸𝘯𝘦𝘥 𝘧𝘰𝘳 𝘪𝘵𝘴 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘪𝘯 𝘮𝘶𝘴𝘪𝘤, 𝘢𝘳𝘵 𝘢𝘯𝘥 𝘰𝘵𝘩𝘦𝘳 𝘵𝘳𝘦𝘯𝘥𝘴.” Outside of Florida, JETSET is on a roll toward international expansion. The brand has signed various development deals throughout Texas, North Carolina, New York, Georgia, and Australia. JETSET Pilates has recently unveiled plans for its first Texas studio in McKinney. Now, the brand is set to debut its first New York studio in SoHo, introducing its acclaimed Modern Reformer Pilates workouts to new states. Learn more: https://lnkd.in/gbiuSrVA