The weekend’s here again, although for some of us, it’s been a full week of fun at EURO 2024 GmbH. We’ve been there with adidas, doing a pre-match Quiiz before specific games. Fans still have a chance to get involved through the adidas app as teams continue through the group stages for another week up to the 26th. Then we’ve got the gripping knockout stage. The live Quiizes are run through the adidas app before kick-off, with adiclub points available to everyone who takes part. In another first for Piing and adidas, the Quiiz is hosted by an AI presenter. The fans loved our Piing Quiiz and Pen-kick so much that the PZPN (Polski Związek Piłki Nożnej) Polish Football Association will be using the games again for their fanzone in Warsaw at the fixture tonight, and on Tuesday. It might not seem like it sometimes, but there is life beyond football and elsewhere we’ve had a busy week with industry peers; appearing at Sport Industry Group before the England game last night, and also at Games Talks Live in Manchester on Wednesday and Liverpool on Thursday; mixing it up with the games industry. We’ve also been providing some Piing action as one of the tech demos at TelefonicaFest in Madrid, where our Business Development lead for Spain and Latin America, Miguel Ángel Hernández, has been stationed. We're in good company at the festival, alongsie heavy hitters including Netflix, Meta, The Walt Disney Company and Playstation. The Union Cycliste Internationale Mountain Bike World Series will be arriving in Crans-Montana, Valais, up in the Swiss Alps from today until Sunday 23rd, where adi.tv will be using the Piing MTB game in the fanzone - a firm fan favourite. The Piing family is also out supporting the Team Bristol Street Motors drivers at Oulton Park in Cheshire on Saturday and Sunday as we reach the halfway point of the BTCC season. The EXCELR8 Motorsport-branded game will be played by fans in the Bristol Street Motors #MeetAtTheStreet fanzone. #events #EventGaming #InteractiveEntertainment #EventExperiences #EventPlanners #EventMarketing #EngagingExperiences #EventTechnology #sportsTech #eventTech #massparticipation #brandengagement #brandactivation
This is sooooo awesome 🙌
Amazing progress Gareth!!!
⚽️ 🟢 CEO FinalScore / ex Real Madrid Head of Media / exTerra / exTelefónica
6moWe had a lot of fun at Telefonica Fest and I even won one of the races! 🏆 😊