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Storyteller about wine, food and lifestyle | Wine Marketing | Luxury Marketing

On August 14th, for the first time in Vietnam, the Vietnam Best Sommelier Competition was held, following the standards of the World ASI Sommelier competition. The winner, none other than Trần Thị Dung Trâm, is a petite yet remarkably determined young woman. The sommelier profession is challenging, and for a female sommelier, the obstacles are even greater, as the job is often seen as suited for men due to its demands for physical strength and endurance. But these challenges have not deterred Trâm’s passion. “With all the difficulties in the sommelier profession, why did you choose to pursue it?” I asked out of curiosity. “If it’s hard, and no one has done it, then I have more opportunities, and I become a rarity. There are many chefs and servers, but a sommelier is not easy to find,” Trâm replied, with sharp insight. Indeed, Vietnam is becoming a global economic hotspot, attracting substantial foreign investment. The F&B industry is at a golden point, especially after Michelin entered Vietnam in 2023, opening many opportunities for fine dining, and thus for sommeliers. Trâm loves her job because it allows her to be creative, choosing wines and foods to create unexpected experiences for her customers. These are the moments of happiness that Trâm enjoys every day. Read the full article on my blog https://lnkd.in/gfcQVUwU

"IF NO ONE HAS DONE IT, THEN I'M A RARITY" - MEET THE CHAMPION OF VIETNAM BEST SOMMELIER 2024 - Phương Maxy

"IF NO ONE HAS DONE IT, THEN I'M A RARITY" - MEET THE CHAMPION OF VIETNAM BEST SOMMELIER 2024 - Phương Maxy

https://phuongmaxy.com

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