https://lnkd.in/gW4jifNH #ai #falseadvertising #ftc #government #artificialintelligence #agi #artificialgeneralintelligence #machinelearning #ml #openai There is going to be a crackdown soon on products labeling themselves as artificially intelligent. They may be artificial, albeit, not one of them is intelligent. We know what that means, and none of them are in that class. You've been warned.
Phoenix Core’s Post
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An interesting take on the economic value of human authenticity in today’s AI-driven world. It’s not always about the ‘human touch’ everywhere, but knowing where it truly matters. Thought-provoking stuff for those navigating the balance between automation and genuine human connection. Worth a read! #Marketing #AI #HumanConnection
The economic value of human authenticity - Schaefer Marketing Solutions: We Help Businesses {grow}
https://businessesgrow.com
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Fractional CMO | Growth thought-leader, speaker, author | AI, IoT, SaaS l Knowledge-to-value processes
The latest batch of #B2Bmarketing tools are, as usual, exciting.. But technical #productmarketing expertise = understanding and applying #socialintelligence. #AI tools are 'okay' at that, but need guidance to really add value. Here's the guidance.
Shake Up Your Audience with Disturbance Marketing - Spiceworks
spiceworks.com
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Good advice. Trust is hard to gain and easy to loose. Generative AI has the potential to be a superpower for brands but not if unchecked.
A big part of our mission here is to #StopTheWaste. Good creative is the biggest driver of trust while ad bombardment is killing the industry. The research is right here and the message is clear: make better and don't be drawn into the trap of flooding channels with cheap creative. Especially, looking at you, Generative AI. Just resurfacing this excellent work from the Advertising Association. https://lnkd.in/e8rzBq8x
New Research Shows UK Public's Advertising Experience Integral To Trust - Advertising Association
https://adassoc.org.uk
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🤖 When AI Goes Wrong: Lessons from Gannett's Content Experiment 📉 Gannett's decision to shut down its AI-powered product review site amidst backlash sheds light on the challenges of balancing innovation with trust. 🔍 What went wrong, and what can marketers and content creators learn from this bold yet flawed experiment? 📖 Dive into the controversy and uncover key takeaways for the future of AI in media: https://lnkd.in/dNTKcD5Z #AI #ContentMarketing #MediaTrends #DigitalInnovation #AffiliateMarketing
Gannett Shutters AI-Driven Product Review Site Amidst Controversy - Affiverse
https://www.affiversemedia.com
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From the introduction of AI to a multitdue of ideas and efficiences per indsutry, there are a comprehensive set of tolls that work toward you end goal but the issue remaisn the same: Will it work? Check out the article to gain insight on some 2024 trends to keep as well as ones to stay away from. 🔗 Learn More: https://lnkd.in/evuTVRqR
What’s In And What’s Out In Marketing 2024
forbes.com
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From product listings to generating engaging ads. From paying with your palm to just walk out of a store. From review highlights to making prescriptions easy to understand.
8 ways Amazon is using generative AI to make life easier, from a more conversational Alexa to a better reviews experience
aboutamazon.com
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Problem solver, fractional Interactive evil genius, helping agencies and brands deliver game-changing work and often times making it feel like you can print money. En garde I’ll let you try my Wu-Tang style.
Stunningly good article about the state of the ad game. Key component here is that seniors bring the vision, usually quickly to a pitch or project that all the AI buzzwords in the world can’t touch.
Why agencies are obsessed with pitching on process instead of talent
adage.com
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Exciting advancements in AI research are paving the way for large multimodal models (LMMs), combining text, images, and more for enhanced capabilities. From assisting the visually impaired to revolutionizing industries like healthcare and e-commerce, the potential of multimodal AI is vast. With the ability to process diverse data types, LMMs offer a more human-like approach to problem-solving and decision-making. As this technology continues to evolve, the possibilities for innovation and transformation are endless. #MultimodalAI #LMMs #AI #Innovation #Technology #ArtificialIntelligence https://lnkd.in/gxUbq2tE
5 Factors That Will Help You Get A Good Conversion Rate On Your Contest
https://datafloq.com
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Global SVP, Alliances @ Piano | B2B SaaS Executive | Media, AdTech, Martech Expert | Driving Strategic Growth & Value Creation
It took quite some time to review all the details of the new 2024 state of the news media industry report. I wouldn't say there are any significant revelations or drama. No, news media companies are not going to shut down because of generative AI, and no, they are not planning to fire sales departments because of 3rd party cookies deprecation. However, they do want to leverage all of the different AI/ML capabilities for a more automated decision-making process for maximization of total revenue, which in many cases might come from as many as 8 revenue streams. This means many of them realized that finding the single best overall strategy for the brand would not be efficient. Instead, it's better to approach revenue maximization from an individual user or user segment perspective and do what is best for this user profile. And without propensity modeling and other ML-based techniques and reliance on algorithms, it's impossible. I'd suggest allocating a good 30-40 minutes to really think about various data points and what they mean for your business (if you are a news media company). I noticed that these annual reports are especially handy to benchmark your company priorities, last year and this year, ways to address challenges, most perspective directions against others in the market and draw conclusions: is your situation is different because your company is different (spoiler: it is rarely the case) or because you might miss something important or not have the necessary knowledge/expertise. Enjoy the reading! https://lnkd.in/eCezFXkY
The State of Publisher Revenue by Piano
lp.piano.io
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Over the years, the marketing industry has experienced substantial transformations, presenting both benefits and drawbacks. Despite challenges, established players maintained or increased their expenditures in 2023. Read full story on https://lnkd.in/grZ2KPv6 #MarketingTrends #AdvertisingExpenditure #AI #MarketingTransformation #TechAdvancements #ConsumerEngagement #NegativeImpact #Transparency #IndianAdvertisers2023 Annurag Batra Noor Fathima Warsia Suchita Sail Reema Bhaduri Soumya Sehgal Shruti Arora
Marketing: The Good, The Bad & The Costly
bwmarketingworld.businessworld.in
