Marketing Executive & Legal Marketing Consultant | Building Brands & Driving Revenue through Thought Leadership Campaigns
The 2025 State of Digital & Content Marketing from Greentarget Global Group and Zeughauser Group is out, offering a wealth of information to guide professional services marketers in the year ahead. A key (but unsurprising) takeaway: General counsel place significantly more value on content from media sources than on peer-driven rankings/listing services: - Traditional media: 85% - Industry trade publications: 75% - Publications covering the profession: 74% - Outside professional services provider/vendor websites: 62% - LinkedIn: 58% - Peer-driven rankings/listing services: 46% In a world increasingly influenced by AI, authenticity and dependable sources matter more than ever.
Host Of Top Ranked Podcast; For hardworking parents seeking side hustles & yearning for the freedom & fulfillment of the digital nomad life. Dive into the world of side hustles, & digital marketing strategies.
17hPhill McGowan, what's fascinating about traditional media staying on top! Wouldn't AI make us trust peer reviews more? 🤔 #DigitalMarketing