Phillips Dao’s Post

Digital Product Journey: Acquisition, Retention, Monetization, and Expansion In the world of digital products, understanding where you stand in the journey is critical for success. Picture it like navigating a map: you need to identify whether you're acquiring users, retaining them, monetizing your product, or expanding your horizons. Acquisition: Getting People Interested: First things first, you've got to grab people's attention. It's all about showing off your product in a way that makes them curious and want to check it out. Retention: Making Them Stay: Once people are in, you want to keep them around. That means making sure they're having a good time, giving them reasons to come back, and listening to what they have to say so you can make things even better. Monetization: Earning from Your Product: Now, let's talk business. You've got these people interested and sticking around, so it's time to earn something back. Whether it's through subscriptions, ads, or selling cool stuff, you want to turn your product into revenue. Expansion: Growing Even More: But why stop there? Once you've got a good thing working, it's time to take advantage. That means reaching out to new horizons, exploring new markets, and making your product even better than before. Cathing up, to succeed in the digital world, you've got to understand where you are in the cycle: whether you're in Acquisition, Retention, Monetization, or Expansion. Recognize your phase, and you're one step closer to success!

🚀 Unlock the Power of Product Optimization with the Hook Model! 💡 In today's competitive landscape, capturing and retaining users' attention is more crucial than ever. That's where the Hook Model comes in – a revolutionary framework designed to keep users engaged and coming back for more. 🔍 Understand Your Audience: Start by delving deep into the psyche of your users. What drives them? What are their pain points? Understanding these insights lays the foundation for effective product optimization. 🎣 Create a Trigger: The first step in hooking your audience is to create a trigger – something that prompts action. Whether it's an email notification, a push notification, or a catchy advertisement, make sure it resonates with your audience and compels them to take the next step. 🤔 Engage with Action: Once you've grabbed their attention, it's time to engage them with your product. Provide a seamless, intuitive user experience that makes it easy for them to interact with your product and derive value from it. 💡 Offer Variable Rewards: Keep your users intrigued by offering them variable rewards. Whether it's a discount, exclusive content, or a personalized experience, make sure the rewards are enticing enough to keep them coming back for more. 🔄 Drive Investment: Finally, encourage your users to invest in your product – whether it's through time, money, or effort. The more they invest, the more committed they become, leading to long-term loyalty and advocacy. By applying the Hook Model to your product optimization strategy, you can create irresistible experiences that keep users hooked and drive sustainable growth. Ready to elevate your product to new heights? Let's connect and explore how we can optimize your product together! #productmanagement #tech #pm #b2c #b2b #fintech #startup #marketing #optimise #hookmodel #ProductOptimization #HookModel #UserEngagement #DigitalStrategy

The metrics you assume for profitability and revenue growth don't tell the full story, and it's stopping you from achieving both simultaneously. Let me explain: Revenue growth and profitability don't have to be mutually exclusive. CVR and AOV may directly imply profitability but are viewed in isolation instead of interactive with one another. How these metrics actually interact may surprise you. For example, it’s more profitable to have a higher AOV or a subscriber. You're either: a) Amortizing your CAC over multiple purchases b) Amortizing shipping costs over multiple products You'd still rather have a subscriber, even if it affects your CVR (the assumed profitability metric). With one of our clients, we doubled the subscription rate and the conversion rate took a 10% hit. In isolation, it looks like efficiency loss (CVR), but in reality, it's more profitable and generates more revenue. While the core economic understanding is there, assumptions about metrics at face value often differ from reality. The hard thing is not knowing where the efficient frontier is because deep experimentation like this is hard. This asymmetry in trade-offs is how FERMÀT drives both revenue and profitability: Brands otherwise rely on assumptions given the difficulty of experimenting across: → SKUs → Campaigns → Offer types → Audiences But we make it possible to find those efficient frontiers.

Just marketing your product isn't enough to unlock growth! Many early-stage founders miss this crucial thing 👇 👑 Product Marketing It's not just about promoting your product; it’s about aligning it perfectly with market demands and customer needs. The key is knowing what works and what doesn't in your product. - Do you know your retention? - Do you know at what stage your customer falls through in the funnel? - Where do you acquire your customers from? - How do you engage with the customer through the user journey within the app? - Why do customers leave your product? Here are five tools you can use to identify the above insights Mixpanel: Dive deep into real-time user interactions to refine and enhance your product's features. Customer.io: Send highly personalised messages based on user behaviours to boost engagement. Segment: Streamline customer data across all platforms for a unified and actionable view. Amplitude: Explore user pathways and pinpoint conversion drivers with detailed analytics. Optimizely: Optimize user experience through robust A/B testing to find what truly resonates with your audience. Do you use them in your product? What's your experience in product marketing? #productmarketing #startups #MVP #growthhacking

One trap I’ve seen too many people fall into: believing there’s a universal strategy for monetization. It’s a myth that can derail even the most promising products. If you're stepping into product management, or even if you've been in this game for a while, take it from my experience: copying a successful monetization strategy from one product to another can often end in disaster. Here's what years of helping clients establish revenue models—from subscription services to e-commerce and freemium strategies—have taught me: ▶ Understand Your Product Deeply. Before you even think about money, know who your customers are and what they need. What are their biggest challenges, and what will they pay to solve them? ▶ Define Your Unique Value. Once you understand your customers, clarify what makes your product indispensable. What can you offer that no one else can? This is your value proposition. ▶ Choose the Right Monetization Model. Whether it’s subscriptions, one-off purchases, or a freemium model, select a strategy that fits your product and customer preferences. ▶ Explore All Possible Revenue Streams. Think beyond direct sales. Consider advertising, licensing, or affiliate partnerships. Diversifying your revenue can cushion against market shifts. ▶ Set Your Price Carefully. Pricing isn’t just about covering costs and making a profit; it’s about what your market perceives as valuable. A thorough pricing analysis is crucial here. ▶ Be Ready to Adapt. Your first monetization attempt might not be perfect. Be willing to adjust your approach based on feedback and market conditions. Monetization is more art than science, requiring a blend of insight, creativity, and flexibility. If you’d like to dive deeper into any of these points or discuss specific pricing strategies, feel free to connect. Let’s navigate these challenging but rewarding waters together! What’s your biggest challenge or lesson learned in monetizing a product? I’d love to hear your experiences! #BusinessModel #PricingStrategy #ProductManagement #Monetization #TechCareers

I made my first marketing strategy without trial and error. And you can too (even with no experience, no fluff). > Follow this roadmap - SAVE IT FOR LATER ✅ 1. Understand your positioning ↳ What one target audience segment needs my product the most? ↳ What do I understand about this audience that others don't get? ↳ What is the point A that my audience hates and point B they want? ↳ What emotions does my audience want when interacting with my product? 2. Analyze the market ↳ What's the current solution my audience uses? What's wrong with it? ↳ What 3 alternative solutions compete with me? What's wrong with them? ↳ What customer behavior changes can I leverage to lead the market? 3. Map out your funnel ↳ What will be the no-brainer price for my audience? ↳ What's a profitable monetization model for me? 4. Focus on 1 key acquisition channel  ↳ What 1 channel will drive 80% of sales in 6 months? 5. Communicate your product's value ↳ How can I show more people why my product is better? ↳ How can I nurture undecided customers to buy? Then, execute your strategy consistently. Follow this simple framework for 6 months.  Watch your tech/creator business transform. --- I talk about this stuff all the time. - Growing a personal brand so you can establish yourself as an authority - Build an online business so you can work from anywhere - Monetize so you make money while you sleep Click on my name Alex Tanoa + Follow + 🔔 *Inspiration from Pierre Herubel* #marketingstrategy #saasmarketing #startup #scaleup #onlinebusiness #techcommunity

💡 Still guessing your monetization strategy? It is one of the most critical (and trickiest) decisions for any startup aiming for Product-Market Fit (PMF). How you charge your customers can either fuel growth or hold you back. So, how do you choose the right model? 🤔 I put together a step-by-step guide for you based on all of our mistakes and learnings. 1️⃣ Always start with your product & customer: what problem does your product solve? Who are you solving it for? And why would customers choose you over competitors? These might sound basic 😎, but they are the foundation of your strategy. Here’s why: The problem: The more urgent or complex the problem, the more value you provide. If you’re solving a one-off issue, like selling mattresses, a transactional model fits. For ongoing value (like SaaS), think subscription. The customer: Are you targeting individuals or enterprises? Enterprises may pay more for a long-term solution, while individuals often prefer freemium options before committing. The competition: Knowing why customers should choose you helps set the right price. Offering something unique? Charge a premium. Disrupting on affordability? Freemium might be the way to go. 2️⃣ Choose the most relevant monetization model taking into consideration product & customer: ↳ Transactional: 💰 One-time payments for products or services (like Purple mattresses). Great for products that don’t need updates. ↳ Subscription: 🔄 Recurring fees (Netflix, Slack)—ideal for continuous value. ↳ Advertising: 📢 Free for users, revenue from ads (Facebook, YouTube)—best for platforms with large user bases. ↳ Marketplace: 🛒 Connect buyers and sellers, earning from each transaction (Uber, Airbnb). 3️⃣ Nail pricing & frequency. - How much will customers pay—and how often? - Will you charge monthly, yearly, or offer one-time pricing? - Can a freemium model attract users, then upsell them later? - Will users have the same behaviour? Should we add tiers? Align pricing with how customers like to pay. Enterprises might expect annual billing, while individuals prefer monthly. Building a Monetization Value Map can be a powerful tool for visualizing and refining your startup's monetization strategy. Save the template! 👇  

Product Team? 0 Growth Team? 1 Product Paradox has many faces. Takeaway in 2nd Last Line - Incase you’re in ‘no long read’ mood :) This thought of feasibility falls under the ‘effort paradox’ When I sit in Growth & Product Webinars, I always get stuck in a thought where for each and every organisation, growth marketing has a complete different set of such paradox! For EdTechs/E- Consumption Based Products - Majorly User Journey, Small Goal Interventions. In Simple Terms - Mobile Marketing Tools for Engagement & Revenue Goals Case for Blinkit here - it is only helping user ‘understand for each use case - because frequency is always going to be more. Right? Drive More Frequency, Develop More Event Based Feasibility. That’s the Priority we see here! Key Take Away - ‘Effort Paradox - You have to put in more effort to make something appear effortless’ Effortless, elegant performances are often the result of a large volume of effortful, gritty practice. Small things become big things. Simple is not simple.

Finding effective ways to monetize your product is crucial. Product monetization isnt just about setting a priceit's about transforming your product into a revenue-generating asset through strategic planning. Do you know your distinct value proposition and how to leverage it effectively? Dive into different revenue streams: #IncreaseRevenue #ProductMonetization For tips to grow your business: https://lnkd.in/g9Af32AT

Not too long ago, the rewarded space was something people in the user acquisition space didn’t talk much about. It had a bit of a bad reputation, seen as a "shortcut" rather than a serious strategy. But things have really changed. These days, it’s recognized as an effective, smart way to bring in new users. At Torox, we’ve seen this shift up close. Rewarded traffic has become a key part of user acquisition strategies, and offerwalls are now a go-to monetization tool for games. Developers are finding new ways to make money, while users actually enjoy the experience, which keeps them engaged and coming back. One of the key advantages of the rewarded space is its win-win nature. Advertisers get to acquire highly engaged users, while users feel rewarded for their actions. This model creates a positive feedback loop, increasing user retention and lifetime value. From a developer’s perspective, rewarded traffic opens a new, non-intrusive revenue stream that enhances the player experience rather than disrupting it. It’s a model that delivers real value on both sides, and that’s why it’s gaining so much traction. Writing this post, my first as COO of Torox, definitely had me stepping out of my comfort zone. I’ve been thinking about it for a while. It’s always a bit nerve wracking to put yourself out there, but that’s where growth happens, right? The same goes for the rewarded space - it used to feel risky, but now it's driving real results for businesses. What’s even more exciting is seeing so many great companies out there doing incredible work in this space. The competition is fierce, and it’s making all of us step up our game, pushing the whole industry forward. It’s inspiring, and it keeps us innovating and finding new ways to create value. The rewarded eco-system is no longer just a trend, it’s a proven strategy, opening new doors for growth, innovation, and engagement. As we continue to explore its potential at Torox, I’m eager to see where it takes us, and the industry as a whole. If you’ve explored rewarded traffic or implemented offerwalls in your games or apps, I’d love to hear your thoughts. Let’s connect and discuss how we can all keep leveling up :)