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Partner at EY-Parthenon | Life Sciences, Healthcare, R&D Expert | Market Access and Pricing Senior Leader | Former Global Head of Access & Principal Consultant | CSL, Vifor Pharma, Shire | PhD Biophysics and Virology

📢 **VPAG Agreement: A New Era for Pharmaceutical Manufacturers in the UK?** The new VPAG agreement signals a significant shift in the UK pharmaceutical landscape, promising substantial NHS savings and increased investment in clinical trials. Noteworthy changes from the previous VPAS include innovative rebate structures and payment models, creating both opportunities for new medicines and hurdles for existing products. 🔑 **Key Actions:** - **Adapt Pricing Strategies**: Align pricing models with VPAG's revised rebate structures. - **Invest in Innovation**: Prioritize the development of new medications to leverage favorable terms for fresh products. - **Engage in Policy Dialogue**: Take part in policy discussions to shape forthcoming adjustments. - **Monitor Market Trends**: Stay updated on market shifts and tailor market access strategies accordingly. Exciting times lie ahead for pharmaceutical manufacturers in the UK as they navigate the evolving landscape shaped by the VPAG agreement. Are you ready to seize the opportunities and tackle the challenges this new era presents? #Pharmaceuticals #UKHealthcare #VPAGAgreement #MarketAccess Please note all views and content stated here are my own

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