Phil J.’s Post

I would say Lunchables was a Millennial generation product more than Gen Z. This is a bold prediction, and yes, these creators' brands will put a dent in the market share, however, I will argue that since this is not their "flagship" (marketed as their premiere product), it will underperform Jake's prediction. When you see Prime, you think Energy Drinks. Feastables? Chocolate. Not children's lunches. Now will there be creative and subtle additions to their YouTube content that is viewed by over 100 million viewers that will make these launches profitable? Yes. But I liken this to Cola. Coca-cola is the gold standard. Many companies have tried and failed to enter their market space, with only Pepsi - who has to rely on heavier marketing and brand partnership to stay relevant - as the only other brand with major market share in the industry. However, these creators are very clever. Not only are they tailoring their launch to their creators, but they're getting extended publicity by arguing with Elon Musk (who called it a publicity). They nailed the marketing strategy. Now the question is - Is it good enough? #brandad #publicity #prime #advertisement #marketing #marketshare #kraftheinz #marketingstrategy

Kraft-Heinz 2023 Revenue: $26.4B 8.6% of which was Lunchables alone. The nostalgic brand for every Gen Z is more than just a memory. It continues to be a cash cow for Kraft-Heinz. But the YouTube legends are coming to eat their lunch. Prime (Logan Paul + KSI) + Feastables (Mr Beast) announced their launch of "lunchly" The most on the nose direct competitor imaginable. If they're able to secure retail thanks to the great relationships both prime and feastables have with Walmart... What is stopping Lunchly from immediately stealing half of that market? If price is within 20%, why can't Lunchly do $900M in revenue in 2024? How could lunchables defend their position at all? Quality? lol. Taste? Double lol. This is a brand-driven category that is going to see the decades-long heavyweight champ get toppled in 1-2 years.

Domino's once set its own billboard ablaze! Last year, they launched their Sizzling Spicy pizza range with a smoking billboard that turned heads and started conversations. They even added smoke to their delivery bikes, making it impossible to miss. The message? Their pizza is so fiery it can set a billboard on fire. Follow Esta Global for more exciting updates! #Dominos #SpicyPizza #MarketingMagic #EstaGlobal #ViralCampaigns #marketing #MarketingTips #marketingstrategy #brand #brandidentity #branddesign #branddesigner #brandstrategy #brandmarketer #brandingdesign #brandingagency #brandingidentity #brandingstrategy

How did Prime Hydration become an $8 billion brand in just over a year? The sports drink was launched by YouTube megastars KSI and Logan Paul, and it tapped into their combined 50 million social media followers, turning fans into eager customers. Their influencer-driven strategy saw pre-orders selling out in under 10 minutes. Prime used scarcity and hype to its advantage. Viral marketing and strategic partnerships, including Arsenal FC sponsorships and UFC collaborations, helped them dominate the market. Even with rising competition from giants like Coke, Prime continues to stand out. Today, Prime is more than just a drink – it's a cultural sensation, with sales soaring and new innovations on the horizon. What’s next for KSI and Logan Paul’s beverage empire? https://lnkd.in/gMHUkTD8 #prime #primedrink #beverage #loganpaul #ksi #industry #businessgrowth #businessinspection

The story of Dr. Pepper has some important lessons for companies when trying to scale in a competitive environment and when you are not one of the top players. Being the third horse in a two-horse race can be advantageous. I didn't realize that Dr. Pepper's drinks are found on more US soda fountains than any other soft drink including Coke and Pepsi? Why? They get distribution through both Coke and Pepsi fountains. Read the Hustle article here 👉 https://lnkd.in/gwfieUKt Their playbook, according to this article on WSJ article (link below): 1) It Embraced Youth through platforms like TikTok 2) It's not acting like a 139-year brand 3) It played up its sweetness WSJ Article 👉 https://lnkd.in/ghEfQKUA #competition #scalingup

My experience with iconic blue-chip brands like Kraft Heinz, #Coors, and Gatorade has shown me just how transformative brand platforms can be in reshaping consumer perspectives. Leading the development of award-winning campaigns like Be Like Mike, hailed as one of the best sports commercials of all time, taught me that successful brand platforms go beyond simply speaking to consumers. They draw them into a narrative that encourages them to pause, reflect, and reconsider the motivations behind their choices. Habit-breaking is a slow process, requiring consistency, creativity, and patience. In fact, 96% of consumers' last pizza order was from an establishment they had been to before, according to the Datassential 2024 Pizza Keynote, making it challenging to break these routines. However, creating lasting changes and loyal customers is possible with the right approach. The new Marco's Pizza (Marco's Franchising, LLC) brand platform, “But Wait, There's Marco’s,” is designed to disrupt these habits. By pulling consumers out of their pizza ruts and showcasing a better option—focused on quality, flavor, and authenticity—we aim to shift their go-to pizza choice. What makes this platform different? It’s not just about being seen but about being remembered. It invites consumers to reimagine their pizza experience, tap into their preferences, and make Marco’s their top choice. Curious about our brand platform "But Wait, There's Marco's"? Here's the link to our commercial: https://lnkd.in/eUZQNC2w #MarcosPizza #Innovation #FoodIndustry #Success #AdvertisingAndMarketing #Foodie #Branding

❓️What has Penrhos Spirits got to do with an Airfix Harrier Jump Jet? 👉 Have you heard the story of the boy who collected 7 million tokens in a Pepsi give away so he could win a Harrier? ➡️ Hit Google or YouTube for the full story. It will make you smile. ✅️ It is Black Friday this week and the closest we will ever get to giving away a Harrier would be an Airfix model. 💡 but.... 1️⃣ The act of doing promotions and give aways is something we use too. Builds brand awareness. ➡️ Tie ups with other small brands to win some gin if you follow us. Did you see us in Hello Yummy? 2️⃣ Promotions help to get people trying our award winning gins. Taste helps create brand loyalty. ➡️ We are just a bit more modest with our rewards. 3️⃣ Helps to create cash flow in the business. ➡️ Not enough to cover the cost of an actual Harrier as Pepsi discovered. ❓️What are we doing on Friday? 👉Have a look on our website for Blue 💙 Friday to see what promotions we have. #blackfriday #promotions #retail #sustainable

The Ground Signal team is thrilled to unveil our AI-Powered #NFL Playbook! Dive into our comprehensive report that delves into the exciting world of NFL fandom and the endless possibilities it offers for beverage alcohol brands. With 58% of Americans engaging with the NFL weekly, this is a golden opportunity to connect with potential consumers. While beer brands have historically targeted this consumer base, there's still ample room for Wine and Spirits brands to captivate this enthusiastic audience. Our Deep Dive is split into five sections: an overview of #NFLfans, insights into popular game-watching venues, and specific opportunities for Whiskey, Tequila, and Vodka brands to make their mark. Ready to elevate your On-Premise strategy this football season? Download now and get ahead of the game! #NFL #GameTime #SundayFootball #MondayNightFootball #OnPremise #AlcoholTech For more #Onpremise #Consumer insights, please feel free to visit our resource center https://lnkd.in/ecJ9saVG

Counter Talk - Episode 3: Graboost    Join us as Sharif Prasla, the visionary owner of Austin's renowned convenience store chain Graboost, shares his inspiring journey into the convenience store industry. Discover how the landscape has evolved since the 1980s and gain valuable insights from Prasla on what it takes to thrive in today's tech-driven marketplace.    #pointofsale #customerspotlight #backofficesoftware 

🎉 Exciting times at Cheeky Swank Vodka! As we continue to expand, we’re looking to learn from the wisdom of the community. 🍸 We're curious about the journeys of other brands and would love to hear your insights. 🌟 What are the best strategies for breaking into major chains and retailers? Any tips, stories, or advice you could share would be immensely helpful. Let’s make this a vibrant discussion! Drop your thoughts below. 👇 #Vodka #RetailExpansion #BusinessGrowth #IndustryInsights