CEO capioIT - Digital Devil's Advocate, Finder of Unintended Consequence and Trusted Advisor for successful outcomes
Singapore Enterprise Application Priorities - Cloud Storage leads the way. Our comprehensive research, conducted by capioIT, delved into the investment priorities of 512 technology and business executives based in Singapore. While we covered 16 key software areas, for the analysis, we focused on five key areas: Cloud Storage and Backup, Collaboration, CRM, Data Analytics, and ERP. These areas, known for their significant business outcomes, are Singaporean organisations' primary drivers of technology spending. The results were as interesting as we had expected. Overall, Cloud Storage and Backup was the number one priority. Collaboration, data analytics, CRM, and ERP followed this. When we broke the results down into company size, there started to be some exciting results. Collaboration was the number one tool requirement for large organisations, i.e. with over 5,000 employees, representing approximately 15% of the survey. This, of course, makes sense for large organisations. Cloud storage and backup were in the second position. Cloud storage and backup were number one for the smallest organisations, i.e., those with 100-250 employees, followed by data analytics and collaboration. CRM was the number one priority for 23% of respondents in the 251-500 employee range, and for 15% in the 501-1,000 employee range, the number one priority was Data Analytics. What are the key messages from the data? Firstly, even in a market the size of Singapore, you must take a variety of approaches to the market. Organisations of different sizes and industries have different requirements. This means that software providers, SaaS or otherwise, must have a localised approach with specific partners and go-to-market models. What works for the most prominent organisations will not work for the smallest. It also requires a cost-effective approach to the market, as coverage is difficult. If markets like ERP are not a Singapore customer priority, then investments need to be very strategic to maximise the opportunity. We look forward to continuing our research and comparing Singapore's market with others. This will provide further valuable insights. If you have any questions or would like to discuss our findings, please don't hesitate to reach out to Phil Hassey at phil@capioit.com or +61422231793. We value your input and would be happy to hear your thoughts on our research.
Look forward to our session next week with the SG team!
Asia Tech leader | Team Builder | Learner | Start Up Advisor | ex SAP | ex Founder
6monice work Phil! Its looks like a Maslow hierarchy of needs for IT, where storage is a given and there's a natural evolution of requirement to business apps like CRM/ERP, this validates a lot of what I see in the more developed markets in APJ.