How can you incorporate impact into your thought process and decision-making? Milka Lukovich (Ignjatovic) from Sanofi delivered an inspiring session at the 5th Future Pharma Marketing Summit, sharing valuable insights on how you can integrate impact into your work. How do you ensure that your work is impactful? Don’t miss out on next year's event where the biggest issues facing pharma marketing professionals in 2026 will be addressed.
🌍 Explore New Frontiers in Pharma Marketing
📅 7th Annual Future Pharma Marketing Summit
📍October, 2025 | Venue TBA
Stay tuned for the 2025 Future Pharma Marketing Summit 👉https://lnkd.in/dBgySMSP#FPM2025#FuturePharma#Marketing#PharmaMarketing#FPMSummit2025
So, you know, I like to again as a marketer, step back and say. Back to the beginning, what does great look like? Right. What was the KPI that I wanted? Out of this SSI and then what's the one thing I want to measure right? So if my, you know, leading indicators are things like enrollments, Salesforce calls, rage frequency, right? Then my lagging ones are, you know, I need first line market share if that's what my strategy is and where my brand positioning is, that's what I need to be able to measure at the territory level, at the Rep level, at the provincial, whatever it is. I don't need 12 other market shares, right? And I don't need to buy 12 other data sets for those market shares. I need to figure out how to measure the behavior. I'm pushing for that will make my brand succeed. So I think that's again the hard part, really taking a step back and starting with the end in mind. What am I trying to achieve? And then what's the data I need to buy, generate chart, audit, ad boards, whatever the, you know, whatever the how is it has to start with the wine, the what?
