Peter Laudermilch’s Post

View profile for Peter Laudermilch, graphic

Multi-disciplinary Visual Communications and Digital Interaction Designer

The fundamental principles underlying good design are so simple, yet so easily overlooked. No one actually thinks about concepts like Proximity when producing a communication or user experience. It’s more of an instinctual understanding. But if something just isn’t working overall, it can be helpful to step back and ask if there are basic problems with how individual elements are relating to each other. Any presenter or communicator can benefit from the power of good design. Utilizing the fundamentals is so easy, but mastering them is a lifelong pursuit. Hopefully, you find this information useful, or at the very least, interesting. But beware, you may start to see good and bad uses of the Proximity principle all around you. Enjoy your descent into the rabbit hole! 😂 #design #ux #marketing #communication

Mary Pedersen

Executive Creative Director at JPL

6mo

Love this, Pete! Gestalt is foundational!

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