Product leaders are always facing the tradeoff between speed and flexibility. It’s always faster to ship a product that has tightly integrated components, because the team is optimizing for a small set of v1 use cases. However, that strategy flies in the face of the one certainty of any product plan: Your product plan is wrong, the only question is to what degree. If you believe that (trust me on this 😎), then you realize that taking the time to compose your product from a set of decoupled “primitives” will materially increase your ability to iterate based off of customer feedback after your initial launch. I appreciate that Andy Jassy outlined how Amazon thinks about primitives in his 2024 Shareholder Letter last week. He wrote about how Amazon’s logistics primitives like inbounding, warehousing, and delivery have unlocked new opportunities. And how Buy with Prime and Multi-Channel Fulfillment are examples of composing these primitives into powerful services for sellers. If you haven’t yet, I recommend you read our Shareholder Letter -- it's a good reminder that the possibilities are endless when you have the right primitives. https://lnkd.in/gGEkh8pV #amazon #buywithprime #multichannelfulfillment
Love this. Speed to market with an MVP, then improving it through rapid micro adjustments is key.
Helping brands become visible | Fractional CMO | Former Inc. Magazine Columnist | Celeb Interviews: Mark Cuban & Marcus Lemonis
8moUnderstanding the balance between speed and flexibility is key for product leaders. Decoupling components can lead to better customer feedback iteration post-launch.