Peter Mißner’s Post

It’s good to see leadership executing best practices. After many discussions with friends in different industries the conversations all have the same underlying theme, business is less forgiving now then ever before. Omnichannel distribution strategies has added to the competitive landscape. Interest rates have driving up the cost of doing business across the board. Inventory management is key to organizational success. The right products, at the right place, at the right price. Fortunately, Master of Industrial Distribution, Texas A&M University is the leader in developing and teaching the tools in asset mangement and efficiency. Inventory stratification modeling identifies the right products with the right price to keep in the right places. Customer stratification modeling identifies the right customers that appreciate the value your provide the market. If your not familiar with these terms then reach out to me. Gut feeling is not a business strategy. Now more than ever leadership needs to roll up their sleeves, surround themselves with smart people, and plan for the execution of smart strategies. #TAMUMID #Strategy #Distribution

Having your product widely available in stores doesn't guarantee success if there isn't enough demand from consumers. This is known as numeric distribution, which measures how many stores carry a product compared to the total number of outlets available. However, achieving numeric distribution isn't enough if there isn't sufficient demand from consumers. Consumer demand plays a crucial role in determining the success of a product. Even if your product is available in many stores, if consumers aren't interested in buying it, those stores won't sell enough to justify carrying your product. The stores will start to stop selling your product, leading to a decrease in its availability over time in line with the number of stores discontinuing it. Therefore, it's essential to create and maintain strong demand for your product among consumers. To boost consumer demand, businesses can employ various marketing strategies such as advertising, promotions, and creating a strong brand image. By effectively communicating the value and benefits of the product to consumers, businesses can stimulate interest and drive demand. If you agree with this message, kindly like and share with others who might find it beneficial. I’d love to hear your comment as well. #leadership #motivation #selfdevelopment #marketing #management

𝐖𝐞𝐞𝐤 𝟑: 𝐆𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝐏𝐫𝐢𝐯𝐚𝐭𝐞 𝐁𝐫𝐚𝐧𝐝 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞𝐬 We are seeing continued consumer shifting to private brands, with 55% of shoppers indicating higher private brand purchases in the past year. For senior leaders, this signals a substantial opportunity to drive revenue and deepen customer loyalty. 𝐈𝐬 𝐲𝐨𝐮𝐫 𝐩𝐫𝐢𝐯𝐚𝐭𝐞 𝐛𝐫𝐚𝐧𝐝 𝐩𝐫𝐨𝐠𝐫𝐚𝐦 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜𝐚𝐥𝐥𝐲 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐞𝐝 𝐭𝐨 𝐜𝐚𝐩𝐭𝐮𝐫𝐞 𝐭𝐡𝐢𝐬 𝐠𝐫𝐨𝐰𝐭𝐡? If not, your business may be leaving millions on the table. This week’s post examines the impact of a fully developed private brand strategy—one that leverages quality, differentiation, and breadth to elevate profitability. 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐚𝐫𝐭𝐢𝐜𝐥𝐞 𝐡𝐞𝐫𝐞: https://lnkd.in/gsgemgk7 #PrivateBrands #RetailStrategy #ConsumerTrends #GroceryBusiness #ExecutiveInsights #BrandLoyalty #MarketGrowth 

Walmart ranks the highest overall, with $532.2 billion in domestic revenue—more than Amazon.com and Costco combined. The 10 largest global retailers in 2024 by their domestic revenue, based on data from the National Retail Federation. 👉 Contact us if you need to #Recruit and #Hire Top Executives in #supplychain,  #technology, #logistics, #manufacturing, #valuechain, in order to  #ignite  or  #transform  your #company! 👉 Be at the forefront of #supplychaintech trends, to drive change in supply chain & logistics  #ExecutiveSearch #SupplyChainTalent #TheChain #LeadersInSupplyChain #Leadership 

"🚀 Excited to share insights on the importance of understanding Consumer Packaged Goods (CPG) and how mastering category management can supercharge your revenue and profit margins! 💼 In today's competitive market, a deep understanding of CPG is crucial for businesses looking to thrive. By knowing your products, target market, and industry trends inside out, you can make informed decisions that drive success. Category management plays a pivotal role in this journey. It goes beyond just stocking shelves - it's about strategically curating product assortments, optimizing pricing strategies, and creating engaging customer experiences. When done right, category management can help you boost sales, improve customer loyalty, and ultimately achieve the profit margins you desire. Whether you're a seasoned professional or a budding entrepreneur, investing in CPG knowledge and mastering category management techniques can set you apart from the competition and propel your business to new heights. Let's unlock the potential of CPG together! 🌟 #CPG #CategoryManagement #BusinessSuccess #RevenueGrowth #ProfitMargins"

Thought for the Day: Do you have any SKUs in the Danger Zone? How many of your SKUs are currently sitting in the RANGE TAIL of your key retail customers? If Retailer X had a range review tomorrow, do you know: - What is the hurdle rate of sale you should be hitting? - How many of your SKUs are falling short? - By how much? - And, most importantly, why? Which SKUs would be the subject of a difficult conversation about reduced distribution or even a delist? Let’s dig deeper: - What consumer need state does each SKU satisfy? - What competing SKUs do the same or a similar thing? - How are these competing SKUs performing?  (your true competition) - Why do shoppers prefer them over yours?    - Product quality or benefits?    - Price?    - Promotions?    - Brand?    - Visibility or shelf position?    - Reviews? We’ve successfully defended many SKUs, and there’s always a case to be made to save a struggling product. But… Proactively tackling poor performance NOW is far better than scrambling during a range review. You can argue how things may improve and why, but ultimately the Buyer’s decision will mostly hinge on past performance. While Buyers may not scrutinize every SKU weekly, YOU should always know how each of your SKUs is performing and, crucially, WHY. If you have this insight now, and if the range review isn’t imminent, then you still have time to address performance issues and avoid those tough conversations altogether. At Optima Retail we are Category Management experts so if you need any advice, or just want a quick chat to explore options for how to address a particular challenge please do get in touch. ♻️ And if you enjoyed this post, please consider liking it & sharing it to your network too. Thanks for reading. #CategoryManagement #FMCG #CPG #SalesStrategy #BusinessDevelopment

With shifts in consumer behaviour, retailers are focused on cutting costs, boosting sales, and streamlining operations. Next Tuesday I will open up the minds of these legends to see how they're making strategic decisions to ensure growth and profitability in this evolving market. Register here - https://lnkd.in/gi7kD6sb Doron Kushlin, OLIVIA CARR and Ricky Jessop. Retail Global

For retail leaders, staying in the know is crucial to staying ahead. With insightful discussion led by experts from Burn Boot Camp, Tide Cleaners, and United Franchise Group, watching this industry roundtable is sure to help you plan for retail success! Featured topics of the exclusive insider discussion include: ⚡Capitalizing on transformative technology ⚡Increasing brand loyalty in a competitive market ⚡Proactive adaptation to the changing consumer Don't miss out! Watch now at:https://hubs.li/Q02DgGWN0 #retail #webinar #businessgrowth

Breaking Down Silos: How CPGs Can Drive Growth Through True Collaboration At Groceryshop 2024, industry experts made it clear: if we don’t break down our internal barriers, we’re setting ourselves up to fall behind. Jorge Risquez, CEO of Bops, hit the nail when he said, “Success requires not only opening the gateways of communication between retailers, suppliers, and tech providers but also implementing change management techniques to learn how they can support the negotiation and collaborations occurring from a commercial standpoint.” It’s time to stop talking about collaboration and start making it a reality at all levels. What can #OrganizationDevelopment and design do? 1. Restructure for Cross-Functional Collaboration: - Shift from rigid departmental silos to integrated teams that bring together supply chain, marketing, sales, and IT. - We can better tackle challenges like retail media strategies and promotional planning by aligning these functions. - This isn’t about adding more meetings; it’s about redesigning how we work to build collaboration into our processes. 2. Create Shared Spaces for Data Interpretation: - We’re inundated with data but lacking in shared understanding. Establish common platforms and regular forums where teams can come together to interpret both internal and external data. - This collective #sensemaking turns overwhelming information into actionable insights, helping us more effectively anticipate market shifts and consumer needs. 3. Empower Teams to Think Beyond Their Function: - Encourage your teams to adopt a broader perspective. For example, supply chain professionals shouldn’t just focus on forecasting accuracy and how they can contribute to category growth and waste reduction. - When teams are empowered to think strategically and commercially, we unlock new opportunities for innovation and growth. These steps aren’t just theoretical but practical moves that can lead to real innovation and success. Let’s break down the walls, embrace complexity, and start collaborating in ways that truly drive our industry forward. https://lnkd.in/gBti9WKV #CPG #OrganizationalDevelopment #CrossFunctionalCollaboration #SupplyChain #RetailMedia #DataStrategy #Leadership #Groceryshop2024 #Innovation #GrowthMindset

🚀 Growth is more than sales: Starbucks' new role proves why Starbucks' new CEO, Brian Niccol, just created a Global Chief Brand Officer role to drive long-term growth. At Distinctio, we emphasize that brand is one of four engines behind sustainable growth. Here’s why: 🔹 Growth is more than sales: Focusing solely on sales can limit long-term success. 🔹 Brand alignment fuels growth: Integrating product, marketing, and customer experience is key. 🔹 Starbucks' strategy shows how brand-driven leadership secures sustainable growth. 🔹 Consistency builds trust: A cohesive brand experience drives loyalty and lasting results. Curious to learn more? Our latest blog dives into how brand, not just sales, drives growth. Read more here ➡️ https://lnkd.in/dzbFVN3F #GrowthStrategy #BrandDevelopment #Leadership #CX #CLevel #Distinctio #Marketing #Communications #Sales