𝐖𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐬𝐮𝐜𝐜𝐞𝐬𝐬?
You have done everything by the book. You did all your research, identified your audience, developed your marketing tactics, determined your tone of voice, and even completed a comprehensive competitive market analysis to understand your competitors.
You also made sure to develop your vision, mission, company values, and long-term and short-term goals. You developed a project timeline for your ‘must-wins’ in the first six (6) months of operation, and yet still, a year later, your success is stunted.
One of the key drivers of business will always be its people. Once your team members believe in your journey, embody your values, cherish your lessons, and appreciate the time you spend with them, success in your business becomes an easier goal.
By no measure do I claim any level of success in my endeavors, because for me, there is no definitive end goal, but rather an unknown pathway that carries me forward with several obstacles. My focus is not on getting to the finish line, but rather the rate at which I progress.
The obstacles that present themselves are always beyond my own capacity, and I rely heavily on the professionals that work with me to support, encourage, and most importantly, provide feedback.
In my experience, I have seen leaders move mountains only through the eagerness of others to act on their behalf with limited directives, complemented by sufficient guidance. Thus, as a business owner, if there is no foreseeable avenue to get your team to be as eager as you, your business success will never be realized.
If your team is unhappy, the business will be unhappy. Thus, change management starts at such a micro-level where each exchange between team members can have ripple effects throughout your organization.
Focus on the people! The people that make you and can break you, because without their contentment, those documents that boast of explicit strategy automatically become null and void.
#BusinessSuccess #Teamwork #Leadership
