Peter Gialantzis’ Post

As grocery shelf space becomes more competitive, brands are feeling the squeeze—literally. With grocery stores reducing unique products by nearly 9% since 2020 and store brands gaining ground, companies like Conagra Brands and CELSIUS Holdings, Inc. are finding new ways to stand out. Interestingly, some brands are investing more in packaging and technology to extend product shelf life, all in a bid to secure that prime spot. It's a reminder that you must perform and remain visible on the shelf is as vital as ever in retail. With supermarkets becoming more selective and store brands on the rise, how brands adapt will determine their success. Read the full story from The Wall Street Journal here: https://lnkd.in/e5HiEXaE #RetailSales #ConsumerHabits #ConsumerInsights #GroceryStore

🚀 The Battle for Grocery Shelf Space is Heating Up! 🛒 In a competitive market where every inch of shelf space counts, brands are pulling out all the stops to secure prime real estate in grocery aisles. With store brands on the rise and consumers tightening their belts, the pressure is on for both established names and newcomers to stand out. Key Takeaways: Shelf Space Crunch: Grocers are reducing item counts and physical space, favoring private labels. Strategic Positioning: Prime spots like the “strike zone” are more critical than ever. Brand Tactics: Companies are innovating with new products, packaging, and strategic investments to capture consumer attention. 🔗 Read more on how brands are adapting to this fierce competition and what it means for the future of grocery shopping. #RetailTrends #GroceryIndustry #ConsumerGoods #ShelfSpace #BrandStrategy #RetailInnovation #FMCG #CPG #SupplyChain #BusinessGrowth

The contest for supermarket and grocery shelf space is heating up as brands—including more lower-cost offerings from grocery stores themselves—vie for a shrinking number of spots in the aisles. Grocers are trimming both the number of items they stock and their overall physical space, said Steve Zurek, a vice president at consumer-research firm NIQ, also known as NielsenIQ. At the same time, store brands are taking up more space on shelves as stretched consumers ditch name brands to cut their food costs, Zurek added. Executives at consumer-packaged-goods and food companies are taking note. They are investing in new products and working to ensure packaging and prices appeal to shoppers—and to grocers. And then there’s shelf space and location. “It’s obviously critical for our business,” Conagra Brands Chief Financial Officer Dave Marberger said of having prime shelf space for the company’s products, such as Hunt’s ketchup, Healthy Choice frozen meals and Slim Jim meat sticks. “But there’s no guarantee that you have that shelf space forever. The business has to perform.”  #inflation #groceryindustry Steve Zurek Jennifer Williams Dave Marberger #retail NielsenIQ Linda Rendle colorox Tucker H. Marshall The J.M. Smucker Co.Corey Tarlowe Jefferies Eduardo Bezerra Perrigo Company plc https://lnkd.in/ebRgFjif

Ever notice how supermarkets often lead us to spend more than we planned? It’s no accident. Thanks to the strategic use of the three Ps – product, price, and promotion – we frequently find ourselves making unplanned purchases. Supermarkets are business hubs showcasing a vast array of products from leading multinational companies. In the entire supply chain, marketing play a crucial role, as it has the power to influence consumer tastes and preferences. For consumers, the best approach is to take advantage of the promotions offered by supermarkets! 𝐃𝐨 𝐲𝐨𝐮 𝐞𝐯𝐞𝐫 𝐞𝐧𝐝 𝐮𝐩 𝐛𝐮𝐲𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐲𝐨𝐮 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐩𝐥𝐚𝐧𝐧𝐞𝐝 𝐢𝐧 𝐬𝐮𝐩𝐞𝐫𝐦𝐚𝐫𝐤𝐞𝐭𝐬? Let me know! #Marketing #ConsumerBehavior #Supermarkets #SalesStrategies #linkedin #linkedinforcreators

“You’ve got one or two seconds to get the consumer to really make a decision,” Langhans said. “So better placement is super helpful.” He's talking about shelf space in this article, but it only emphasizes the importance of perimeter display execution as well. 2025 is here (for planning purposes). Is your marketing supply chain up to the challenge? I can help you make sure. https://lnkd.in/g6zsbC7i #cpg #retail #marketingexecution #beer #beveragemarketing #fmcg

One of the concepts I'm most grateful to P&G for teaching me is CATEGORY GROWTH. It was mind opening when I first learned that Retail Buyers are rewarded on category growth and don't necessarily care if your particular brand grows or declines. This quote nails that lesson -- "When you go in and talk just about your brand, you immediately lose credibility. What Retailers are looking for is a partner to help them grow their category." Great examples of category growing insights from Kraft-Heinz in this Retail Brew article. Did you know that Shoppers shop ketchup and mayo by bottle size based on the storage space available in their fridge? Turns out it is true and organizing the shelf space by size led to a 2-3% category sales lift! https://lnkd.in/gyPj97RN #CPG #CategoryGrowth #ShopperMarketing #ConsumerInsights

Private brands continue to provide outsized value to retailers: “House brands proved especially popular as inflation soared in 2021 and 2022, with retailers adding a slew of new brands to their portfolios and executives making a point of highlighting their private label penetration on earnings calls. Last year, store brands accounted for a record 20.7% of grocery unit sales, according to the Private Label Manufacturers Association.” Trend Overview provided by Grocery Dive , reported by Sam Silverstein #privatelabel #ownedbrands

❓How do you build brand loyalty amongst your customers? ❓ One place I look for inspiration is #Privatelabel or “own brands” in grocery. These brands are applied consistently to products ranging from baked goods to pantry items, dairy to poultry, along with a variety of housewares as well. A strong Private-label brand must transcend product category and deliver confidence among consumers, regardless of the product that it’s adorning. Private label brands are thriving, but success takes strategy. At the PLMA - Private Label Manufacturers Association trade show in #Chicago, ALDI USA President Dave Rinaldo shared five lessons driving their private label excellence: 1️⃣ Relentless Quality: Never compromise quality to cut costs—it builds long-term trust. 2️⃣ Innovation is Key: Today’s private labels need to excite. Combine quality with innovation for standout products. 3️⃣ Cost Discipline: Lower operating costs to reinvest in value for customers. 4️⃣ Transparency Wins: Honest practices build lasting consumer trust. 5️⃣ Customer Focus: Always deliver value to prevent a switch to national brands. With bold expansion plans—including 800 new U.S. stores in 5 years—Aldi exemplifies how staying true to these principles can fuel growth. For all retailers, this is a masterclass in aligning customer trust with operational efficiency. Let’s innovate, prioritize quality, and keep customers at the heart of it all. What strategies resonate most with your business? #ParkwayFoodGroup #Innovation #FoodManufacturing #FoodandBeverage #Economy

"The contest for #supermarket and #grocery #shelf space is heating up as brands—including more lower-cost offerings from grocery stores themselves—vie for a shrinking number of spots in the aisles. Grocers are trimming both the number of items they stock and their overall physical space, said Steve Zurek, a vice president at consumer-research firm NIQ, also known as NielsenIQ. At the same time, store brands are taking up more space on shelves as stretched consumers ditch name brands to cut their food costs, Zurek added. “This has put a tremendous amount of stress on shelves,” he said. In recent years, food companies were able to push through price increases on everything from eggs to coffee and milk to offset their own higher costs, but U.S. consumers now are looking for ways to cut grocery bills that have soared. In response, supermarkets and grocery stores are becoming more selective as they stock their shelves with an eye toward reining in prices for shoppers.  Executives at consumer-packaged-goods and food companies are taking note. They are investing in new products and working to ensure packaging and prices appeal to shoppers—and to grocers. And then there’s shelf space and location. “It’s obviously critical for our business,” Conagra Brands Chief Financial Officer Dave Marberger said of having prime shelf space for the company’s products,Dave Marberger said of having prime shelf space for the company’s products, such as Hunt’s ketchup, Healthy Choice frozen meals and Slim Jim meat sticks. “But there’s no guarantee that you have that shelf space forever. The business has to perform.”  Between 2009 and 2023, square footage in supercenters and supermarkets decreased 5% and 3.3%, respectively, NIQ data shows. Meanwhile, between 2020 and last year, retailers cut unique products by nearly 9%, NIQ said..." The Wall Street Journal 

Ever wonder why some food products become household names while others languish in obscurity? It's all about the real estate on grocery shelves. Navigating the complex world of grocery retail can feel like trying to solve a Rubik's Cube blindfolded. From understanding category management to mastering the art of negotiation with buyers, getting your product on the shelf is both an art and a science. And let's not forget the critical role of packaging and branding in catching the consumer's eye. But here's a nugget of wisdom: success in this arena doesn't happen by accident. It requires strategy, persistence, and a bit of insider knowledge. Whether you're a small startup or an established brand looking to expand your footprint, remember that every big name was once fighting for its first shelf space. So, how do you turn your vision into a reality? Let’s dive deeper into crafting strategies that not only get your food products onto those coveted shelves but also ensure they stay there, flying off into consumers' carts. Because at the end of the day, it’s not just about making it onto the shelf; it’s about staying there. #CPG #Foodindustry #foodandbeverage #foodinnovation #CPGmarketing #brandmanagment #retail #productlaunch #consumergoods #FMCG