Pete Wilgoren’s Post

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Content Innovator and Journalist; Major Market News Executive, Emmy and Webby winner for original content. Producer of: Morgan Freeman's “Dear Kobe” and Vin Scully's "Home"

THE DIFFERENTIATORS: If you are not putting a premium on EXCLUSIVE ENTERPRISE CONTENT, then you should turn off the lights and head home. What are the DIFFERENTIATORS in your news coverage, what REASONS are you giving for people to choose YOU, and with so many options, WHY should they. If you can't answer these questions, then it's time for a heart to heart. The differentiators are EVERYTHING- and they better be more than just a slogan. They become the reason you stand out. They become the basis for your mission. They become the FABRIC of who you are as a team. They can be different from organization to organization, but they better be there. #nexstarnation #broadcast #digital #journalism #community

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