Peta O'Brien-Day’s Post

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Brand Messaging Strategist + Copywriter for businesses with a social conscience | Say it like you mean it in eCommerce, SaaS, FemTech & SexTech

Had a little look at my client numbers for 2024, and I'm a bit stunned: I helped 30 brands find their voice this year! Somewhat controversially in the copywriting world, I don't niche by industry. I’ll admit to having a soft spot for purpose-driven eCommerce and SaaS brands. But, I work with good people who're offering genuine transformation to their audience and need help communicating it clearly. Some highlights from 2024: 🖥️ Helped an upholsterer create her new website (with my favourite Dirty Dancing reference ever!) 🖥️ Transformed technical IT services into messaging that made sense to non-techy humans 🖥️ Created a pitch deck for an HRTech platform that then flew off the digital shelves 🖥️ Developed value-based strategy for 2 gorgeous C-suite executive coaches 🖥️ Built brand messaging for a chic eCommerce brand stepping out of Amazon's shadow Plus, we launched 17 new episodes of The Soap Box Podcast, helping socially conscious businesses amplify their values through marketing. Want to be nosey? There’s a whole bunch of portfolio pieces and case studies over on my website blog (along with helpful insights on creating messaging that makes an impact). If you’re struggling to connect with your audience, you don’t need an expert in your industry - you need an expert in people and what makes them tick. Looking to make 2025 the year your messaging truly clicks with your audience? Send me a DM and I’ll send you the link to my calendar.

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Jenny Maxwell☘️

I teach you how to Pause before you do or say something you'll regret.

4d

Well done Peta O'Brien-Day! What a super empowering action. It's so easy to focus on what didn't go well or what didn't turn out the way we hoped. That doesn't motivate you in any way because it's so depleting. 30 brands is a LOT! Look out 2025, seems like you're in for the ride of your life 🥰

Carole Jean Whittington

Exhausted to Energized in 20 min or Less | Researcher, Social Public Health, Well-Being & Policy | Award Winning Neurodivergent & Disability Advocate | Conference Speaker & Author | Beyond Chronic Burnout Podcast |

4d

Congratulations 🎉 on your amazing year and the incredible year I know those 30 clients have had thanks to your expertise. 🙌🎉👏 Go Peta O'Brien-Day

Tessa Rawson

What do you want to say? | TEDx, Keynote & Signature Talk Strategist and Coach | Boat dweller & Storyteller

4d

This is awesome Peta! Congrats!!

Monica Cutler

🎯 Sustainable Growth Marketing | Founder of Palteq Ltd | Add me to your Femtech startup ☑️

4d

Congratulations on an amazing 2024 👏

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