Pet Berisha’s Post

How Brands can use NFTs for growth and engagement ? In the digital era, Non-Fungible Tokens (NFTs) offer brands a powerful avenue for engagement and a new revenue stream generation. By minting exclusive digital assets tied to their brand identity, companies can foster a sense of exclusivity and ownership among their audience. These NFTs serve as tangible representations of brand loyalty, while also providing a secure way to authenticate digital content. Leveraging NFT technology enables brands to innovate their marketing strategies, engage with their communities, and explore new monetization opportunities in a decentralized and secure manner. Ultimately, embracing NFTs empowers brands to forge deeper connections with consumers while staying at the forefront of digital trends. As we are still in the early stages of NFT adoption, those who embrace it now are poised to make substantial profits in the future. In conclusion, the NFT market continues to evolve and mature, early adopters will have the advantage of shaping the landscape and reaping the rewards of their foresight and innovation. Several famous brands have started to leverage NFTs to engage with their audience and explore new opportunities. Here are a few examples: Nike, Starbucks, National Basketball Association (NBA), Marvel Entertainment, Porsche AG ...

Web3 and NFTs—Creative Goldmine or Just Hype? As someone deeply invested in Web3, I’ve been keeping an eye on how brands are embracing NFTs in marketing. It's clear that brands are exploring creative ways to leverage NFTs—whether it's offering exclusive rewards or creating digital collectables tied to loyalty programs. The real challenge is making sure these initiatives stay meaningful and avoid feeling like gimmicks. There’s serious potential here, but it’s all about execution. What’s your take—are NFTs the future of brand engagement, or is this still just a trend? #Web3 #NFTs #MarketingTrends

What's new in Brand Innovation & Growth? This week, we’re spotlighting exciting new launches and partnerships that are transforming the future of drinks, wellness, and the metaverse. Check it out: 🕶️ Roblox and Shopify Team Up for Metaverse Commerce This partnership is changing the game—literally. Making it possible to buy physical products directly within Roblox games, this move is targeting Gen Z and could reshape the future of online shopping 🍓 Ghia Launches Le Fizz A zero-sugar, sparkling drink that’s perfect for socializing without alcohol. Ghia is redefining what it means to ‘drink’—and people are loving it 💰 Create Wellness Expands Creatine Innovation With $5M in new funding, the brand is taking its creatine-based products to the next level. Their mission? To reshape the fitness and wellness market with innovative supplements 🎨 Verse Empowers Gen Z with AI-Powered Content Creation The new app is giving Gen Z the freedom to craft interactive content—and offering brands new opportunities to connect through engaging storytelling 💰Connectly.ai Raises $20M to Expand AI-Powered Commerce The company is growing its platform to help brands scale personalized, AI-driven customer interactions and boost sales Join our newsletter to keep up with the market news & trends 👉 https://lnkd.in/dqdn2r-D -- #BrandInnovation #NonAlcoholicDrinks #AICommerce #WellnessTech #GenZ #Metaverse #DigitalCommerce #InteractiveContent

Guide to web3 activation for your traditional brand Web3 presents both monumental opportunity and confusion for traditional brands accustomed to centralized, closed infrastructure. Between blockchain interoperability, tokenomics, and decentralized autonomous organizations (DAOs) - ramping up can prove challenging. By establishing an innovation outpost with dedicated web3 teams and partners, your brand can partake in the upside while mitigating downside risk. Let’s explore key activation areas: Research and Planning  Start by auditing your customer and employee base. Gauge web3 awareness and sentiment through surveys. Determine business objectives around community engagement, new markets, or transparency. Benchmark web3 efforts by competitors and adjacent industries. Here you also develop a phased rollout plan reflecting budgets and risk tolerances. Community Development Web3 projects flourish or flop based on the strength of their community. That’s why you have to carefully vet potential partners with proven community trust and technical competency. Then you can outline participatory incentive programs through tokens or governance rights to spark early adoption. This is the stage where you also seek influencers to bridge your brand with web3 networks. Technical Architecture   While many plug-and-play solutions exist across crypto wallets, token protocols, DAO frameworks and more - seek specialized guidance navigating options. Prioritize interoperability to support multi-chain experiences and future decentralization. Enhance security and compliance to protect customers and reputation. Legal Preparation Update terms, policies and guidelines to address web3 activities around tokens, smart contracts, NFTs, DAOs etc. Assess jurisdictional implications as decentralized tech disrupts traditional notions of asset ownership, IP rights and data privacy. Stay proactive as regulations evolve. Omnichannel Integration  Anchor web3 projects back to core business systems to unite real-world and digital operations. Connect loyalty programs, CRMs and member profiles for integrated insights. Build bridges between web2 and web3 channels for flexible customer engagement. Support crypto payment options.  Amidst the hype, brands must focus web3 programs on genuine utility and community empowerment or risk backlash. Those who lay thoughtful foundations will thrive for generations as blockchain reshapes society’s technological and economic infrastructure. Let’s connect to explore how blockchain can strengthen trust and participation with your customers!

No business worth its salt would fade NFTs Yes, the NFT market has been down only since the beginning of 2023, but dismissing NFTs as a passing trend would be a mistake. Despite their speculative nature and hype, NFTs still hold significant potential if leveraged strategically. The problem is not with NFTs themselves. Many brands have just approached them wrongly, spinning narratives to attract quick speculation rather than focusing on their true value. Brands that treat NFTs purely as a way to ride the wave of popularity are missing the point. The real strength of NFTs is their ability to create unique, memorable experiences that deepen customer connections. NFTs can be much more than just digital collectibles or status symbols. For instance, using NFTs as digital memberships, or providing access to exclusive content or events for your audience, can help build strong loyalty that pays dividends forward. Of course, the skepticism around NFTs is understandable, especially with the market's volatility. But it’s important to look beyond these surface-level issues. The downturn in the NFT market doesn’t take away from their potential. Instead of chasing quick profits through speculation, brands should focus on how NFTs can enhance customer engagement and deliver lasting value. Businesses that will shift their focus away from the hype and begin using NFTs strategically will unlock their real potential. When integrated thoughtfully into a marketing strategy, NFTs can help build effective brand loyalty and create unique experiences that deeply connect with consumers.

Brands either chase cultural trends or create them. It’s the difference between Nike signing Jordan (create) vs McDonalds (Chase). About a decade ago, the term "HD" became so overused that even toothpaste brands were slapping it on their packaging. In the last few years we’ve seen a similar phenomenon with buzzwords like crypto, NFT, VR, and AI. Companies are rushing to sprinkle "AI" into their offerings at a dizzying pace. But here's the thing: the products and services you bring to market, and how you communicate their value, matter. Do they reflect your organization's core values? Is there genuine sincerity, or is it just marketing fluff? And are you even targeting the right audience? If we're not careful, we'll end up like that middle-aged person desperately trying to sound like a teenager online – forced and awkward. You don't need to speak LIKE someone to connect WITH them. Instead, focus on grounding your brand in authenticity, aligning it with your mission, vision, and values. Don't get sucked into these distractions and side quests. Grounding your brand and brand voice in congruence with your mission, vision, and values will ultimately be a much more effective and lasting strategy.

The #1 way for brands to engage customers in 2024? Hint: it's not social media. ⬇ The facts: NFTs let brands provide exclusive access, limited edition, gamified experiences. NFTs demonstrate authenticity, manage ownership, and enhance loyalty programs. Major brands like Nike, Adidas, Gucci, Starbucks use NFTs successfully. Launching NFTs requires a strategy on value, audience, and technical implementation. Why should you care? NFTs transform how brands engage and connect with customers. Using their unique properties, brands can: - create new revenue streams - enhance customer loyalty - stay ahead of emerging Web3 trends Ignoring this technology could mean: - falling behind competitors - missing out on crucial opportunities - failing to grow your brand effectively What can you do? Brands should incorporate NFTs in: - their strategy - their branding - their marketing How? - Verify authenticity - Integrate loyalty awards - Create digital collectibles Above all else! Focus on delivering customer value, not just hype. Your turn - comment below: How can brands best balance NFT hype and utility? #web3 #nfts #marketing

WEB3's Impact On Brands WEB3 has the potential to revolutionize how brands and businesses can operate in numerous ways. Let’s explore some of them: 🤝 Enhanced Customer Engagement - NFTs and Digital Collectibles: Brands can create and sell non-fungible tokens (NFTs) as digital collectibles, providing unique, limited-edition products that can enhance customer loyalty and engagement. - Gamification: Using blockchain technology, brands can integrate gamification elements into their marketing strategies, offering rewards and incentives in the form of digital tokens or points that can be redeemed for products or services. 🎁 Loyalty Programs - Blockchain-based Loyalty Programs: These programs can offer seamless and more engaging reward systems where points or tokens can be used across different platforms and ecosystems. 🛡 Greater Transparency and Trust - Provenance and Authenticity: Blockchain’s immutable ledger allows brands to provide transparent information, ensuring the authenticity of products and building consumer trust. - Smart Contracts: These self-executing contracts with the terms of the agreement directly written into code can ensure transparency and reduce the risk of fraud, enhancing trust between brands and consumers. 🛒 Decentralized Commerce - Direct-to-Consumer Sales: WEB3 enables brands to sell directly to consumers through decentralized platforms, reducing reliance on intermediaries and potentially lowering costs. 👥 Community Building and Governance - Tokenized Communities: Brands can create tokenized ecosystems where customers can earn and spend tokens within a brand’s community, fostering a sense of belonging and engagement. - Decentralized Autonomous Organizations (DAOs): Brands can engage their community in decision-making processes through DAOs, allowing customers to have a say in brand initiatives. 💡New Business Models - Tokenization of Assets: Brands can tokenize physical and digital assets, enabling fractional ownership and creating new revenue streams. This is called RWAs and it is one of the hottest topics of this year. - Subscription and Membership Models: Blockchain can facilitate innovative subscription models where customers can hold membership tokens that grant access to exclusive content, products, or services. WEB3 offers a wide arrange of opportunities for brands to innovate, engage customers in new ways, and create more transparent, efficient, and community-driven business models. By embracing these technologies, brands can differentiate themselves in a competitive market and build deeper, more meaningful relationships with their customers. OnchainLabs is ready to help you integrate your brand or business into WEB3, thanks to our wide range of blockchain solutions and globally experienced team. Make sure to visit our website, share your email address to get a free demo: Website: https://onchainlabs.ch Twitter: https://lnkd.in/dA5-KBkb #WEB3 #Blockchain #tokenization #onchain

Metaverse Examples: Brands' Successful Marketing Strategies Attention all marketers and business leaders! 🚀 The future is here, and it's called the metaverse. 🌐💼 Are you ready to dive into this virtual world and take your brand to new heights? 🤩📈 Discover the best strategies and success stories from leading brands that have already conquered the metaverse landscape. 💥🌟 From luxury labels making their mark to Wendy's officially entering the metaverse, there's no shortage of inspiration and insights for your brand. 💪🔥 This blog post unveils how businesses can leverage their presence in the metaverse and shares real-life marketing examples that will blow your mind. 💡💼 Don't miss out on the opportunity to stay ahead of your competitors in this ever-evolving digital realm. ⚡🌐 Ready to unlock the secrets of the metaverse and skyrocket your brand's success? Click the link to read the full article and become a metaverse marketing genius! 🔗📖💯 #MetaverseMarketing #DigitalTransformation #VirtualReality #BusinessStrategies https://lnkd.in/eFJFdwu7