Peppermint Spain’s Post

As search fragments and consumers take their queries to TikTok and Reddit before Google, Growth and Social Media teams need to forge a new partnership. Particularly for those interested in capturing the attention of Gen Z, embracing and integrating TikTok into a marketing strategy is key to harnessing the power of video (particularly short-form video), which continues to bring in top ROI. #roi #marketingtrends #tiktok

💡 Insight: Platform Preferences and Strategic Shifts 💡 The digital landscape is always evolving, and recent trends show significant shifts in platform preferences. 📊 Trend: YouTube is gaining momentum, while TikTok usage has seen a slight dip, likely due to growing regulatory concerns. Key Stats: YouTube's usage shot up by 41.1%, while TikTok experienced a 12.3% decline (June 2024). Instagram still reigns supreme, with 39.2% of users choosing it as their go-to, followed closely by TikTok at 38% (May 2024). Stay ahead of these trends and adapt your strategies to match the changing digital scene! 🚀 Data source: https://lnkd.in/dN76cdn #DigitalTrends #PlatformShift #MarketingStrategy #SocialMediaTrends #YouTubeGrowth #TikTokRegulations #InstagramMarketing #ContentStrategy

Do you search on google or tiktok ⁉️ TikTok isn’t just for dance videos anymore, it's the new go to search engine for Gen Z. So far In 2024, about 40% of Gen Z users start their searches on TikTok or Instagram instead of Google. This is why it’s so important to be answering those commonly asked questions! It’s simple, figure out what the most commonly asked questions are in your industry, and make a video tailored to that. There’s no guarantee it will go viral, but you’re still providing value to those who need it. At the end of the day going viral is cool, but if it doesn’t translate into more sales or help you reach your goals, there’s no point for it. #tiktok #google #genz #boomers

Around 40% of Gen Z prefers using TikTok and Instagram for search over Google 🤯 This data was originally shocking to me, but then I looked at my own habits. I noticed that the way I used TikTok had changed. I was using it as a search engine. So what did I do? I pivoted my content to answer questions people may be having on the platform. This did NUMBERS. We're talking million views here, 500k there. What method are you using to build awareness on TikTok? P.S. I relate to this hamster more than anything. #socialemediamarketing #tiktokmarketing #tiktok #growth

TikTok's new search ads are a game changer for digital marketers. As Gen Z increasingly turns to TikTok for information, it's essential to adapt your strategy. With TikTok's direct competition to Google, the future of search is changing rapidly. Are you ready to embrace this new era? #digitalmarketing #socialmedia #tiktok #searchadvertising #marketingconsultant

The U.S. House has passed a bill to ban TikTok in the U.S. if ByteDance doesn’t divest the social media platform. I think this is potentially going to be great for advertisers, especially SMEs. In the short term, there will be uncertainty with brands considering whether to continue to invest in TikTok with the potential of it being banned. Advertisers pulling out of the market should reduce CPMs on the platform, making it a great place to invest your marketing budget. In the long term, if TikTok is bought by one of the big advertising incumbents like Google or Meta, which have vast amounts of user data compared to TikTok, it could result in a much more targeted advertising solution that delivers better ROI for advertisers. I’m certainly going to be watching this closely. What do you think will happen? #socialemediamarketing #tiktokmarketing #tiktok

🚨 IS TIKTOK KILLING GOOGLE? Over the last couple of years, TikTok has evolved beyond viral dances - it's becoming the go-to search engine for GenZ and beyond. 🚀 Are you ready for the social + search collision in 2025? Here’s why marketers need to pay attention: ⚡ TikTok is reshaping how we discover and shop ⚡ It’s influencing purchase decisions like never before ⚡ Ignoring this shift could leave you behind the curve 👉 Read more in my latest blog post here: https://shorturl.at/KLnKq #TikTokSEO #FutureOfSearch #DigitalMarketing

🚨 Is your marketing TikTok proof? Here’s how to get ahead of the potential ban 👇 If the US pulls the plug on TikTok, it’s bad news for business. After all, the platform has over a billion monthly active users worldwide. And guess which country sits at the top? That’s right - the US. With 150 million users, a ban on TikTok in the US could mean: 💲 Loss of revenue 🛒 Less customer interactions 💥 A marketing strategy overhaul There’s no point waiting for the hammer to drop. Here’s how to get ahead: #MarketingStrategy #BusinessGrowth #SocialMedia #TikTokBan #USTikTok #MarketingAgency #DigitalMarketing #OwnYourSpace

The good news: TikTok is safe, for now. As you may be aware, there has been baited breath in the United States to see if TikTok would be banned. For at least the rest of 2024, TikTok will remain accessible - but 2025 is a big question mark. In the meantime, TikTok has been implementing tons of upgrades you should know about. We've got all the highlights in our 2024 Mid-Year Social Media Round-Up! Read it through our link in comments, then let us know your hopes/concerns for the future of TikTok. Do you think the ban will go through? Will your social media marketing plan take a big hit if it does? . . . #TikTokMarketing #TikTok #TikTokban #TikTokupdates #TikTokformarketers #VideoMarketing #MarTech #SocialMediaMarketing #DigitalMarketing #DigitalMarketingAgency

Is your brand struggling to find results on TikTok? We see it all the time, potential clients have been struggling on TikTok for 6 month and haven’t been able to crack the code. The secret? Getting enough conversions. TikTok has told us that the algorithm needs a minimum of 50 conversions weekly in order to optimize efficiently. If your spend only allows for you to get 25 conversions a week then you will never see efficiency on TT and you will always be chasing moments of good results. When launching a new channel it is important to understand what that channel needs and how to achieve what your goals. If you’re thinking of launching on a new channel send us a message and let us do a quick audit for you. #digitalmarketing #tiktokads #amallbusinessmarketing #performancemarketing #socialads