Descartes Peoplevox’s Post

Blissclub Offers Gimicks I personally love Blissclub and have been following up the Brand since Inception...I am sure they would be doing really well as the concept is really good and fits all sizes. Unfortunately whenever I have tried buying The Product or avail and OFFER I have been extremely disappointed....specially to see the Brand is oblivious on product mapping in various offers. Infct shared my Insights also on Brand Instagram Handle but continue to not pay attention to details eg 1 - 15th Sept offer Buy for 999. Products mapped in the offer were of higher mrp when the link was opened....checkout also does not show the 999 mrp. Informed blissclub team and they said it was a Limited time offer but nowhere it mentioned "*" or " conditions apply". eg 2 - 24th Nov - BOGO offer is running sitewide which means when u buy anything u get equivalent / lower mrp product free. The cart does not show the BOGO offer (screenshot enclosed) infact it applied FIRSTBLISS....How are u supposed to avail BOGO. pls share the science behind the offer to bill products for myself. Second time I have been disappointed and I guess go forward I would scroll through the product and not make an effort to buy. Don't know what's the intent but not expected out of A Hardcore #Competitive #BusinessMindset #Leadership organisation. #Marketing #Productteam #BusinessFinance needs to be sensitive to these details and get the offer corrected immediately. Minu Bitch Margeret #customerexperience #ecommerce #customerawareness #marketinggimmicks #Finance #Leadership

When you #compete with yourself,you can only get #better.When you compete with others,you are only #aiming to be their #best,which may never be as good as your #best. At Brand Surge LLC,Thinker Surge #SelfImprovement #PersonalGrowth #BeYourBest #linkedinfamily

Want to be in the top 1% of marketers? Build a community. Why? Because if you build a community you don't just build customer bases, You build movements. You win loyalty that money can’t buy. Take Gymshark and their #StayHumble campaign. Here’s what they did: 1. They made the message relatable. Gymshark’s former CEO, Steve Hewitt, says it perfectly - "It takes zero talent to work hard and zero talent to stay humble. If you get those things right, you will always do well in your journey." This message wasn’t about selling—it was about mindset. 2. They put people first. The #StayHumble campaign wasn’t about flashy sales pitches. It spotlighted real people—athletes, trainers, and everyday gym-goers—celebrating hard work and humility. They created a movement their community could rally around. 3. They built a culture, not just a customer base. Gymshark didn’t just sell workout gear—they built a tribe. By creating a sense of belonging, they turned customers into advocates who wear their logo like a badge of honour. In 2024, marketers who focus on community over clicks will lead the game. Build something people want to belong to, and they won’t just buy from you—they’ll champion you. Do you agree? ♻️ Repost this and follow Sahas Chopra for more such content

SURREAL's latest collab with Gymshark has only proven that they're at the top of the marketing game.🥇 The protein packed cereal brand are dishing out a masterclass in the disruptive impact that creative, clever and provocative brand building can have within a stale, boring industry. 🥣 Our CMO, Ashlee Cooper, discusses how playing in the grey areas and embracing the chaos can be a powerful way to disrupt a market. 💥 – If you've found this insightful, consider sharing to your network and giving our page a follow for more similar content! #marketingtips #BrandStrategy #SURREAL

🔥 "Trying Harder" Isn’t a Strategy 🔥 If your brand’s message is “We try harder” or “We’re better,” but you aren’t backing it up, you’re setting yourself up for failure. Claiming to try harder only reminds customers that you're playing proverbial catch-up. 🚫 💡 Instead of chasing the competition, carve out a unique, memorable position in your customer’s mind. Different is always better than "better." Focus on what sets you apart—that’s how brands truly win. 🚀 #BrandPositioning #MarketingStrategy #StandOut #BeDifferent #Branding #DavidMastersGroup

"A 'brand' is a specific type of story. To brand a product means to tell a story about the product, which may have little to do with the product's actual qualities but which consumers nevertheless learn to associate with the product." "As Stalin knew, it is possible to brand not only products but also individuals. A corrupt billionaire can be branded as a champion of the poor; a bungling imbecile can be branded as an infallible genius; and a guru who sexually abuses his followers can be branded as a chaste saint. People think they connect to the person, but in fact they connect to the story told about the person, and there is often a huge gulf between the two." Yuval Noah Hariri in "Nexus". It really is that simple. #brands #branding #cults #stories

You don't need a strategy if everything you post shares the theme of your beliefs. Your brand can be anything that SHOWS your beliefs in action. Instead of talking about what you do, focus on why you do it. Like Nike, they focused on their beliefs, not just their products. #personalbrand #marketing #creators

HOW A 19-YEAR-OLD WITH A PASSION FOR FITNESS TURNED GYMSHARK INTO A BILLION-DOLLAR MOVEMENT 💪 Remember when a young Ben Francis turned his passion for fitness into one of the fastest-growing brands in the world? At just 19, Ben started Gymshark from his garage while juggling university and a pizza delivery job. His vision? To create high-quality fitness apparel that people actually wanted to wear. And boy, did he succeed. Gymshark didn’t just create a brand; it built a movement. But how did Ben take Gymshark from a small startup to a billion-dollar global brand? Let’s break it down: 👉Focusing on Customer Needs: Gymshark knows its audience—18-25-year-olds who live and breathe fitness, fashion, and music. They connect deeply with this core group by building a community around shared passions. Gymshark’s long-term influencer partnerships are key to this strategy. Instead of quick promotions, they’ve cultivated lasting relationships with athletes and influencers who truly represent their brand. The message? Consistency matters. People don’t remember one-off posts; they remember ongoing engagement. Gymshark also stays socially relevant, like during the pandemic when they employed out-of-work trainers and raised £180,000 for the NHS with the #NHSsweatyselfie campaign. 👉 Owning Mistakes: When Gymshark’s site crashed on Black Friday 2015, Ben Francis hand-wrote 2,500 apology letters, turning a setback into a customer loyalty win. 👉 Be the Face: Ben Francis connects directly with the audience, sharing his journey and making Gymshark’s story relatable, fostering a loyal community. 👉 Documenting Everything: Gymshark shares every step of their journey, from HQ walkthroughs to event highlights, using transparency and storytelling to keep the brand relatable and connected. 👉It’s Okay to Start Small:  No big investors, no fancy offices—just sheer hustle. Ben started with a few screen-printed t-shirts and turned Gymshark into a powerhouse by reinvesting profits back into the business. Fast forward to today, and Gymshark is a billion-dollar brand with millions of customers worldwide. Ben’s journey is a masterclass in how passion, smart marketing, and a community-first approach can turn a side hustle into a global empire. #Entrepreneurship #StartupSuccess #Ecommerce #FitnessIndustry #BusinessGrowth #Gymshark #BenFrancis

A lesson in picking a niche, and pivoting out of it 👇 When you’re forming your brand strategy it’s important to pay attention to what the major players are doing and learn from not just their wins, but their mistakes. Let’s get into it with NoBull. Nobull is perhaps one of the most successful brands babies birthed out of the crossfit industry. I talk about this brand’s pivot history in my last reel, but let’s talk about some TAKEAWAYS. Here’s what I’m taking from this: 👉 Leveraging niche markets for early brand success is STILL a good idea. 👉 Partnerships are the KEY to growth, both in your niche and when expanding beyond it. 👉 Don’t alienate your niche and protect quality at all costs when scaling.  👉 Be bold. Do something work talking about. What do you think? Will we see NoBull bounce back with those big Brady bucks 💰 or is this brand headed to be a cautionary tale? 🫠 #nobull #nichemarketing #brandstrategymatters #crossfitaffiliate ~~ If this sparked your interest, why not share it? ♻️ I’m Tatum Brandt ✏️, and I post about #brandstrategy for #fitnessbrands and #wellnessbrands. Are you a fitness/wellness brand founder? I have a free brand resource in my bio, check it out.