The People of Digital Marketing’s Post

Optimism is high for 2025! 🌟 65% of marketers expect improved business conditions, while 34% anticipate budget increases. Digital channels continue to dominate, with online video & social media driving future investments. 📈💡 Discover more in WARC's latest report. #MarketingTrends #WARC2025 #DigitalMarketing #BrandGrowth #MarketingStrategy #Advertising

Is Your Ad Spend Working as Hard as It Could? In today’s digital landscape, visibility is only the beginning. Your ads need to do more than get noticed—they should spark action and deliver measurable results. At Gladden Group, we transform your ad budget into a strategic investment, crafting campaigns that are data-driven, precisely targeted, and designed to maximize engagement and ROI. Our approach is about getting more than just clicks. It’s about increasing reach, driving meaningful interactions, and delivering a tangible return on investment. Interested in learning how a more strategic digital advertising approach can elevate your brand? Let’s connect and turn your marketing efforts into real growth. #DigitalAdvertising #ROI #GladdenGroup #EngageAndConvert

These are the 8 numbers that you absolutely need to know, in order to grow your brand, and make SMART marketing decisions. I'll be talking you through the importance of understanding: 👉 Average customer value 👉 Average lifetime value 👉 New vs returner customers 👉 Marketing channel split 👉 ROI per channel 👉 ROAS for paid ads 👉 Month-on-month revenue vs target 👉 Year-on-year revenue vs target #ecommerce #sales #brand

𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 30 𝘆𝗲𝗮𝗿𝘀 𝗮𝗴𝗼, 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗯𝗮𝗻𝗻𝗲𝗿 𝗹𝗶𝘁 𝘂𝗽 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗻𝗲𝘁? 🖥️ Yes, on October 27, 1994, HotWired (the online version of Wired magazine) hosted the world’s first clickable banner ad for AT&T. It was a bold, colorful image with an irresistible question: "Have you ever clicked your mouse right HERE?" And oh, did people click — 44% of them, in fact. That moment sparked the performance marketing revolution, leading to the rise of digital giants like Google and Facebook. But now, we’re asking: Does performance marketing still deliver as it once did? The jury’s out. With consumers drowning in ads, we’re seeing a shift — a move back to demand generation, where storytelling and brand building reclaim the spotlight. It’s not just about clicks anymore. It’s about crafting a narrative that makes your brand unforgettable, building trust over time, and creating relationships that go beyond a single ad impression. So, next time you see a banner ad, remember where it all began—and think about where we’re heading. Been considering putting more emphasis on demand generation? You Will. #digitalmarketing #performancemarketing #demandgeneration #storytelling #marketinghistory #restlessmarketing

Get the Ultimate Advanced Marketing Media Plan Template – Your Secret to Optimizing Ad Performance Strategies! After auditing over 1,000 ad accounts, crafting countless media plans, and building powerful buyer personas, I've distilled all that experience into one game-changing resource. Advanced Marketing Media Plan Template – a limited-edition tool designed to upskill your ad strategies! What’s Included: - Meta Ads Calculators: Optimize your ad spend with precision - Simple Media Plan Template: Quick, efficient planning made easy - Detailed Media Plan Template: For in-depth, strategic media planning - Ads Reporting Sheets: Effortlessly track and analyse your ad performance - Buyer Persona Sheet: Create ads that truly connect with your audience - Bonus Guide: Avoid costly mistakes with exclusive tips on words to steer clear of in Meta Ads for compliance and performance Limited-time Offer: Get this powerful toolkit for just ₹299 (before it jumps to ₹999) – a huge 90% off the original ₹2,999 price! Don't miss out – up your performance marketing skills today! https://lnkd.in/gJFQcqBv

📣 Google Ads has just rolled out an advanced Performance Planner for YouTube campaigns. 📣 Key features: Action Plans: Optimize for conversions Awareness Plans: Boost brand visibility Customizable options for budget, ad format, and more Demand Gen estimates for versatile campaign execution This update allows us to fine-tune our YouTube strategies like never before, aligning them perfectly with our marketing goals. Whether you're after conversions or brand awareness, there's a plan for you! Who's excited to try this out? Let's discuss how we can leverage these new features! 💡 #GoogleAds #YouTubeMarketing #DigitalAdvertising

Marketers are asking ad buyers to find more performance-driven ways to spend that will help them hit sales targets rather than simply dumping end-of-year ad dollars. For daily news and analysis subscribe to the https://lnkd.in/gSqWc6DP newsletter. #Marketing #Marketers #Advertising

🚀 Client Success Highlight: Nick's Outstanding Growth with Our Ad Campaigns! 🚀 We’re proud to share the success story of our client, Nick, who has seen remarkable results with our targeted ad campaigns! 🎊 🔹 100% Ad Campaign Success: Nick's ads have been hitting their goals consistently, thanks to our strategic approach. 🔹 Revenue Doubled: With our expert marketing strategy, Nick's revenue has doubled compared to the previous month. 📈 This success underscores the power of a well-planned marketing strategy and our team’s dedication. We’re excited to support Nick's journey and anticipate more achievements ahead! Ready to transform your business with our marketing expertise? DM me💼✨ #ClientSuccess #MarketingStrategy #AdCampaigns #BusinessGrowth #SuccessStory

🎃 Big News for PMax Users: Google Ads Adds Segmentation to Asset Groups! 🚀🍬 For those managing PMax campaigns, there's a thrilling Halloween treat this year! Google Ads is now rolling out a highly anticipated "Segment" feature in the Table View for PMax Asset Groups, and it’s already live for selected accounts. Here's a quick breakdown of what this powerful new feature brings: With the Segment option, you can now analyze PMax Asset Group performance by: ✔️Time ✔️Click Type (currently always “cross network” clicks) ✔️Conversions (my personal favourite) ✔️Device ✔️Network (always "cross network" for now) ✔️Top vs. Others The most exciting part? 🕵️ Conversion Segmentation! After three years, Google Ads has finally enabled this. Now, you can break down conversion values by specific actions, and even more useful, analyze by "days to conversion." With the Days to Conversion feature, you can see how long each asset group takes to convert users. This insight is a game-changer for campaign optimization, giving you visibility into the user journey and allowing you to strategize better than ever. So, have you spotted it yet? Halloween just got a lot sweeter! 🍭 If you found this helpful, please like, share, or comment to spread the word for fellow marketers. 🎉 #GoogleAds #PMax #PerformanceMax #DigitalMarketing #Advertising #CampaignOptimization #Marketing

https://lnkd.in/gFdhRima In today's ultra-competitive digital marketplace, choosing the right strategy is crucial for standing out. While Paid Ads offer immediate visibility, they often come with higher costs and less sustainability. Enter #AffinityPropagation #ContentGeneration: a game-changer in developing deep #customerrelationships that go beyond quick wins. Imagine leveraging a strategy that not only cuts costs but also fosters genuine engagement and long-term #customerloyalty. It's time to rethink your approach and explore how Affinity Propagation can boost your brand's growth more effectively. 👉 Evaluate your #marketing tactics now and make an informed decision for lasting success! Join the conversation on how to drive sustainable growth.