I've got some great news today! On the newest episode of The People of Digital Marketing, I had the pleasure of speaking with Amir Shahzeidi, Head of Demand Generation at Uscreen and host of the Beyond the Funnel podcast.
In today's interview, Amir dives deep into:
• The unique challenges of being the first marketing hire
• Defining and measuring demand generation effectively
• Steps to take after demand is generated
• Short-term marketing tactics to avoid
• Recognizing and avoiding vanity metrics
• Lessons marketers can learn from creators
• Key factors contributing to his success at Uscreen
• What he looks for in new team members
And more!
Here's a clip of our conversation. You can listen to the full episode by visiting www.kennysoto.com/podcast#marketing#demandgeneration#careeradvice
I think a good example of it might might be, uh, something that a lot of especially be to be businesses often do, and that's lead generation for the sake of lead generation. I think a lot of people to be businesses put a lot of money behind just maybe pushing out an ebook and getting a lot of leads, using others to generate thousands of leads and hoping that they maybe one or two percent of these. Needs maybe become any kind of sales, but often what they will find out is that majority of the leads that they get are either spamming or very low quality. And instead of actually it's becoming a nice program, it becomes more of an overhead where you are spending a lot of resources and time of your team to process a lot of like spamming noisy things. And I think even at your screen we had the stages where we tried to like do a lot of Legion, but I think that's inherently. A problem that I've seen if you are very much cells left instead of value let, that's where you might feel like in short term you're going to get a success, but actually you might just end up spending a lot of money without any kind of benefit or even damaging your the trust that you've built.
