Name: See The People of Digital Marketing’s activity on LinkedIn
Uploaded: 2024-08-06T18:54:47.617Z
Duration: 1 min 53 s
Channel: The People of Digital Marketing

The People of Digital Marketing reposted this

Kenny Soto

Marketer, Certified in Lean Six Sigma Project Management by SSGI, & Business Mentor at SCORE Tulsa

4mo

In today’s fast-paced world of franchising, performance marketing can make or break a growing business. Imagine diving into the entrepreneurial world at just 18, turning down college scholarships, and buying your first company. That’s exactly what Aren Johnstone did, and his journey only gets more fascinating from there. In our latest episode of The People of Digital Marketing, we chat with Aren, the President and Owner of Franchise Ramp. From selling t-shirts in high school to co-founding a media buying agency and leading Franchise Ramp to serve thousands of franchise locations, Aren’s story is a masterclass in scaling businesses with innovative marketing strategies. Here’s a sneak peek of what you’ll learn: • The beginnings of Aren’s entrepreneurial journey • His entry into Facebook advertising back in 2015 • Unique challenges in marketing franchise businesses • Mastering “hyper-local” ad targeting • Key differences between e-commerce and franchising in paid media • Essential skills for a top-tier media buyer • Insights on creating high-performing performance creative • Must-know changes in performance marketing happening in 2024 And more! Aren’s passion for entrepreneurship and real-world problem-solving shines through in this episode. Click the link to listen now and unlock the secrets to scaling franchise businesses with performance marketing: https://lnkd.in/guNNqwjQ #DigitalMarketing #FranchiseMarketing #PerformanceMarketing #Entrepreneurship #MarketingStrategy #MarketingPodcast

Transcript

Now we've cost is more expensive, now conversion rates less. So I think, I think as a media buyer. I would invest time into learning more about holistic marketing strategy. And trying to advocate with your, your leaders or managers the best utilization of their ad spend regardless of its trackable. So for example, if I owned a business I would focus on like if I owned a local studio, I would focus on proving here's, here's our formula. We're trying to communicate now with especially new brands we work with is if with provable return you can break even obviously after operational costs. That's that's a that's a wonderful goal, but then we want to maximize reach and impression quality. So if I on Facebook can run lead Gen. ads, but they're 17 to $25 per 1000 views or for, you know, for CPM cost versus on TikTok where I can get two to three dollar impressions and a higher engagement rate. I would rather reach five times as many people for the same cost on TikTok as long as I can prove I am at least breaking even on my advertising. So I think it's that scenario where to prove return, we end up with the saying we bite off your nose to spite our face. I think we end up sacrificing long term brand value or brand equity within a marketplace for immediate return this week or this month. So I would try to advocate with your managers about. That change and that this is a.

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