The People of Digital Marketing’s Post

Struggling to show that your content actually drives business results? You’re putting in the hours, and creating content, but the connection between your work and revenue feels...blurry? You’re not alone. Proving ROI in content marketing is one of the toughest challenges for marketers today. And providing that your function matters to the business can be even harder. But what if you could get clear, actionable strategies that tie your efforts directly to business outcomes? What if you can get career advice that you can use immediately—to get yourself noticed (and in a good way)? That’s exactly what Shelagh Dolan, Global Content Marketing Lead, Quora for Business, shares in my latest episode of The People of Digital Marketing. With over a decade of experience, Shelagh knows what works—and what doesn’t—when it comes to content strategies that engage audiences and grow revenue. In this episode, we dive into: • The top skills content marketers need to prioritize for 2025 • The things that HAVEN’T changed in marketing and why they still matter • How Shelagh tracks content performance to prove ROI If you want to make an impact with your content and show its value, you won’t want to miss this conversation: https://lnkd.in/gUrrh3XC #Marketing #ContentStrategy #ContentMarketing