SEO will be more than ever geared towards Search Expectation Optimisation. It matters more than ever to positively impact your users' expectations in order to demonstrate all traits around website quality.
Waoh...i get to know the alternative term for search intent today... Search Expectation... Sounds more comprehensive 😍🙌 Pedro Dias
So true Pedro Dias!!! User experience is key. Sites with high user satisfaction scores are two times more likely to rank in the top 10 search results. It's all about understanding what users want and delivering it to them. Great insight thanks for sharing!
Consultant | SEO, Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media
5moI like Search Experience Optimization