Random SEO Tip: No. Policy pages like Cookies, T&Cs, Shipping, etc. and how Google crawls these, and if it crawls these at all, have nothing to do with EEAT. #RandomSEOTips
Agreed. Although, I would add they're important pages users may want to access, so I wouldn't set them to noindex or block them (which too many SEOs recommend). I think SEOs have fallen foul of thinking a website with 1,000 pages will suddenly be optimised for crawl budget if they can bring it down to 997 pages by noindexing and blocking. It's one where I leave for search engines to figure out if they want to index or crawl those pages.
This is really important point to be shared. people think about us pages or convenient payment pages are a part of EEAT. despite Google has cleared it many times still I see some SEOs come in linkedin with 5 short cuts to increase EEAT suggest it
Unsolicited SEO tips, experiments and the Search with Candour podcast 🧪
16hI’m not sure I agree, but hear me out 🙉 I don’t think Google is “looking” for something like a privacy policy and saying “oh, here is one, +1 EEAT points for you” - but things like this are mentioned in the QRG, which Google uses as a training assessment. You probably agree Google is building models of what good sites and pages look like for ranking, right? I would imagine that these types of pages are represented in whatever mathematical “shape” a good site takes on average - so it is more beneficial to look like this than not. Ignoring the very obvious “sites for users” guidance which would get you there sooner 🙊