Time to debunk the myth bricks and mortar retail is not dead?
🛍️ Everyone shopping online you say?
During the pandemic, we all got cozy with our screens, clicking away like there was no tomorrow. But here's the kicker: in Canada only a measly 6% of all retail sales happen online. Surprised? You're not alone. Even at the height of the online shopping frenzy, it only reached 10%.
So why the loyalty to bricks and mortar?
🤝 We're social creatures by nature. After months of Zoom calls and Netflix binges, we're itching for some face-to-face interaction. Give us a retail experience that feels like a warm hug, and we'll keep coming back for more.
🍁 With 90% of Canadians prioritizing homegrown retailers, it's clear we've got a soft spot for our neighbors.
Covid made bricks and mortar retail inaccessible. But our desire for in person did not waver. Shoppers preferences were still leaning to in person, craving more than just a transaction.
A retail specialist also helps us to navigate the endless aisles of options and usually with a smile! That's where the magic of in-person shopping comes in. Whether it's a knowledgeable staff member or a hands-on demo, there's nothing quite like it.
And let's not forget the joy of a hands-on experience with our purchases. From testing out the latest gadgets to feeling the quality of fabrics, to checking out the fit it's an experience you just can't replicate online.
With foot traffic up in most business improvement districts we are out and about and looking to shop.
Last but not least, there's something downright magical about a well-curated retail space. Whether it's the scent of fresh flowers or the sight of a beautifully decorated window display, it's like stepping into another world.
With a renewed focus on community, experience, and good old-fashioned fun, bricks and mortar retail is not dead just boring bricks and mortar retail is dead.
Let's raise a glass to the enduring charm of the in-person shopping experience and to the retailers who continue to delight us with their presence! 🥂
#retail #retaileducation #indieretail #theretaileducationstore #retailexperts
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7moInteresting post Simon. We have seen this trend in our retail audit stats - interesting to see it supported in other data.