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Balancing personalized benefits with privacy concerns is a growing challenge for comp professionals and HR leaders. TLNT.com reports that employees crave benefits tailored to their unique needs, yet hesitate to share the personal data necessary for such customization. According to LIMRA, nearly 90% of workers desire personalized benefits, but less than a third are comfortable with employers using their personal data. This contradiction presents a real dilemma for HR and comp departments. Transparency is key. Employees need to understand what data is collected, why, and how it’s protected. The Pew Research Center found that 70% of consumers believe companies should clearly take responsibility for data handling. Demonstrating tangible privacy measures, like regular security updates and data audits, can build trust. Leveraging AI responsibly can also help. By using anonymized data, organizations can offer tailored benefits without compromising privacy. Data minimization strategies can further ensure only necessary information is collected, respecting individual preferences. Ultimately, the goal is to earn employees’ trust while delivering the personalized benefits experience they expect. Get this balance right, and you’ll not only enhance your benefits package but also strengthen employee confidence and talent retention. Read more:

How to create better benefits experiences when staff don’t want to give away their data | TLNT

How to create better benefits experiences when staff don’t want to give away their data | TLNT

tlnt.com

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