Instant’s Post

View organization page for Instant, graphic

3,446 followers

1mo

July Luggage used Instant and achieved an incredible 48x ROI by reaching more visitors than ever before. They doubled email reach, boosted revenue by 17% and maximised every interaction, turning browsers into buyers. This BFCM, join our exclusive webinar co-hosted with Growth Gurus, where we’ll dive into 3 actionable strategies for optimising holiday traffic. Don’t miss out—spots are limited, so register now to secure your place! https://lnkd.in/gs6DvW6c

Transcript

That then turned into a 48X ROI from using the platform as well as a 17% incremental revenue from the emails we were able to send. Hey, my name is Logan, I'm the head of technology here in July. What that includes is running the emails, the SMS, the ecommerce experience wouldn't ask us. July is directing from the luggage brand started here in Melbourne back in 2018 with the focus on designing well made, well designed pledge, which is hopefully to try and make the whole part of the travel experience easier when all the flight. Flights and being at the airports preschool, hopefully your luggage is in that part of it. Like other ecommerce businesses, one of the problems that we were facing was around delivering the right messaging to the customers at the right time to get purchased. And that comes down to being able to attribute them on emails or knowing who they are when they're visiting the website. There was a lot of problems around making sure that at the really heavy touch points that we could send them to, the messages that they needed was sold us in the end with the instant value prop was around the transparency with how they get their data. And me being able to put our customers privacy first while still being able to have these long life cookies to be able to track. These are team implemented at around two or three days from the initial kickoff. Our interesting thing with our builders, we have a headless Shopify build with multiple stores. So usually getting kicked off with a product like this is usually weeks if not months with all the custom integrations and trackings. But the team were really they hand held us a little bit. It was very white gloved and they helped us get out in like two or three days. As if we were trouble finding native friend, the main metric that we looked at while on boarding with Instant was actually the deliverable emails, which ended up being around double the amount of flow emails that we could send the platform. That then turned into a 48X ROI from using the platform as well as a 17% incremental revenue boost from the emails we were able to send. I remember the moment when we were doing the final numbers for the AB tests and while I was still a little skeptical of the actual revenue incremental revenue boost that we will come into yet. I'm seeing that the customers that were getting these emails were getting that 17% incremental revenue boost was a huge moment for us to buy into the Eastern, sorry.

To view or add a comment, sign in

More Relevant Posts

Galen King

I help founders bootstrap brands on Shopify
1mo
Report this post
With the shopping holidays looming, be ruthless about simplifying. Simplify your offers and deals. Simplify your messaging. Simplify your merchandizing and user-flows. Simplify your marketing. Simplify your email and SMS campaigns. Remove clutter. Remove unnecessary copy and images. Streamline. Never underestimate the headspace cost of complexity. It will ultimately slow you down.
Like Comment
To view or add a comment, sign in
Bókun, a Tripadvisor company

4,532 followers
6mo
Report this post
👀 Want to discover top tips to maximise bookings during high season? Join Bókun and Manawa for our free webinar as we uncover small changes that can save operators hours of time during the busy season; as well as top tips for increasing your bookings. 📝 Discover valuable insights including: 🔹Product and content optimisation 🔹How to be competitive with pricing 🔹Growing bookings with global OTA and resellers 📅 Thursday 30th May | 2pm (BST) Ready to supersize your summer season? Click the link in comments to register! #touroperatortips #peakseason #distribution #OTA
3 Comments
Like Comment
To view or add a comment, sign in
Fastline Group

421 followers
2mo
Report this post
📲 Are you making it easy for customers to book a race? If not, you're losing money! Here's what your website NEEDS to have to increase bookings: Online booking system—no one wants to call or wait for confirmation Clear pricing—show them the value they get upfront. One-click upsells like adding extra laps or race day videos right before checkout 💥 Pro Tip: Keep your website mobile-friendly! Over 50% of your customers are likely browsing from their phones! 📱 Ready to give your website a checkup? Comment below or DM us for tips on how to convert more website visitors into racers! 🏎️💨 #BoostYourBookings #OnlineBookingMatters #TrackSuccess
Like Comment
To view or add a comment, sign in
Simon "Simo" Heap

🏎💨I help go kart track owners cut the cost of their parts bill and grow their businesses 💹 Quality aftermarket kart parts delivered globally FAST🏎💨
2mo
Report this post
📲 Are you making it easy for customers to book a race? If not, you're losing money! Here's what your website NEEDS to have to increase bookings: Online booking system—no one wants to call or wait for confirmation Clear pricing—show them the value they get upfront. One-click upsells like adding extra laps or race day videos right before checkout 💥 Pro Tip: Keep your website mobile-friendly! Over 50% of your customers are likely browsing from their phones! 📱 Ready to give your website a checkup? Comment below or DM us for tips on how to convert more website visitors into racers! 🏎️💨 #BoostYourBookings #OnlineBookingMatters #TrackSuccess
Like Comment
To view or add a comment, sign in
Bruno De Lafontaine

Boosting Conversion and Revenue for Shopify Brands 📈 Proven track record with many 7+ figure brands 📈
1mo
Report this post
Here’s the perfect solution to stop visitors from leaving without buying. It's not something crazy It's something convenient... Add an exit pop-up when they have items in their cart and mention a discount you already have. Conversions will go up. Sometimes, a quick reminder is all it takes.
Like Comment
To view or add a comment, sign in
BeeLiked

685 followers
4w
Report this post
Don’t Let Holiday Leads Slip Away! ❄️ 📈 Holiday traffic is booming, but are you maximizing its potential? Capture details, direct traffic, and increase sales! It’s time to turn those one-time visitors into repeat customers. #HolidayTraffic #DataDrivenGrowth #MarketingTools
Like Comment
To view or add a comment, sign in
Isaac Ho, CPA

Founder at PeakConversion • Increasing Conversion Rates for Ecommerce Brands
1mo
Report this post
How I would edit New Balance’s navigation bar to better promote their sale and increase their revenue per user New Balance is currently running an End of Season Sale as you can see at the bottom of their navigation bar. But the problem is: → It’s not immediately noticeable → It does not entice me to click on it → I didn’t even know there was a sale Here’s how I would change it to make it more prominent: 1. Moved the “Sale” button to the top ↳ So it’s the first thing that users see 2. Changed the button colour ↳ Made it a solid colour rather than an outlined button ↳ So it stands out and is more obvious to customers 3. Mentioned how much is the discount ↳ Tell them the reason for the sale: “End of Season Sale” ↳ And how much is the discount: “Up to 30% Off” Optional: To better promote their New Collection, I also made the same change to the “New Arrivals” button to make it more obvious. Your navigation bar is crucial in helping users navigate to where you want them to go. Make sure to organize it well. P.S. Save this post if you found it helpful.
Like Comment
To view or add a comment, sign in
Fable Heart Media

1,451 followers
1mo
Report this post
It's officially November! This is no time for the year-end scaries 👻. Time to push those promos and get that revenue flowing in. Don't be shy; you know where to go... 👉 https://hubs.li/Q02Xmxp40 #smallbusinesstips #digitalmarketing #digitalmarketingagency
Like Comment
To view or add a comment, sign in
Elastic Path

11,511 followers
3mo
Report this post
Last year, online holiday sales exceeded $220 𝒃𝒊𝒍𝒍𝒊𝒐𝒏. How can your business capture a slice of the billion dollar pie? 🥧 💰 Get 8 tips for prepping for this holiday season, and see how we make it possible to implement them fast. Full list here: https://ow.ly/XwiZ50TgIAV
Like Comment
To view or add a comment, sign in

Instant

3,446 followers

View Profile Connect

More from this author

Explore topics