Paweł Huryn’s Post

LinkedIn 'gurus' hate me for this one simple trick Spoiler: It's called being brutally honest You know those "TOP 3 TOOLS TO SKYROCKET YOUR LINKEDIN!!!" posts? The "OPTIMIZE YOUR PROFILE" advice? Yeah, we're not doing that here. Look a year ago, I was desperate for a job. LinkedIn seemed like a shortcut. So I played the game. Got the job. Ghosted everyone. Thought I was done with this platform. But here's the thing... I was dead wrong. You know how it goes. Life happens. You learn. You grow. In my opinion? That year of silence taught me more than any viral post ever did. Here's the real deal: • Went from "um, sorry, can you repeat?" to actually nailing client calls • Turned "Where are the clients?" into "Sorry, I'm fully booked" • Cracked the code on performance marketing (Spoiler: It's not what the gurus are selling) Meanwhile, my buddies who couldn't get 100 pity likes? They're running six-figure personal brands now. Happy for them... if they see this post, they'll get it Look, I'm back. Partly because I need clients for this company I'm building (transparency, right?). But that's just 20% of it. The other 80%? I've got some truths to drop. What's coming: • Zero-BS talk about ROI (because fancy vanity metrics don't pay bills) • How to actually get clients without the "optimize your profile" nonsense • Why you should trust me? I've got results. Simple as that. We're talking real case studies. Actual ROI. The stuff that makes CFOs smile. No sugarcoating. No "guru" BS. Just raw, sometimes uncomfortable truths. Intrigued? Skeptical? Think I'm full of it? Grab a plate of Maggi (double cheese, because why not), and let's chat. Or scroll on. Your feed's probably full of "Top 5 LinkedIn Hacks" anyway. Your call. #NoMoreBS #RealTalk #MarketingUnfiltered

I've been lazy, the last weeks on LinkedIn. And my leads dropped right away. Yesterday I made a change and got 3 new leads. In the last weeks, I have re-used much of my old content. Don't get me wrong, re-using content is not lazy., It's genius to do. This is not the point I want to make. I've been very busy with my clients. I have a group of amazing clients, I have enough work, and pacing well towards my revenue goal. Combine this with the May holidays and nice weather, well you get me. Yesterday I got 3 new leads. The one thing I did differently was write a personal post. In the last weeks, I've shared a lot of industry insights, learnings, tips & tricks. Yesterday I took the time again to write a brand new post. A personal post. And the leads I got yesterday even mentioned the post. Does this mean you should only write personal posts for lead generation? No. However personal content does play a massive role in generating leads. The sun still shines but after being lazy on LinkedIn for a couple of weeks I'm back at it! My clients are getting up to speed so I have more time to focus on LinkedIn again and maybe work with you as my new client this summer.

The best LinkedIn growth hack am using in 2024: ( that works without posting 10× a week) Raise the bar for every single post you write. Here's the 3 steps process i use daily: 1. Set the standard for your content ↪️ Choose 2-5 creators that align with you ↪️ Read and analyze their top performing content ↪️ Use that as the standard of what a "good" content 2. Practice writing everyday ↪️ Pull out 10 piece of content you like from the others. ↪️ Put out 1 main idea from each of those posts. ↪️ Study patterns, frameworks, and topics. ↪️ Emulate it in your own content 3. Review data and iterate ↪️ Look at likes to see if it resonated. ↪️ Look at reshares to see if it's interesting ↪️ Look at comments to see if it was valuable ↪️ Look at reach and see which topics are popular ↪️ Look at leads generated "per post "> double down 4. [Bonus] Use these frameworks: For hooks : Always focus on 1 topic. The best [x] lesson you will receive: ↪️ Unpopular opinion ↪️ Harsh truth For the body : ↪️ Hook ↪️ Re-hook ↪️ Hint at the problem and solution ↪️ Show exactly how to fix the problem ↪️ Add a quick win or motivational quote ↪️ End with a clear solution for the reader Too many people tell you the "solution" But they never tell you the actual answer That's how to fix it, and how you can standout. Every single day you write, follow these 4 steps Stop settling for writing average content, please Become part of the 0.1% in 2024🤩 PS: What would your your No. 4 be ? Happy Friday. I wish you the best weekend ahead

How to 100x your productivity on LinkedIn (and eliminate the endless scrolling you're doing) By now, you probably know this... One way to improve the performance of your content is to add valuable comments to others' content. The trick is finding the right content to comment on. You're looking for content: 1. Where your audience hangs out 2. That you find interesting 3. You can add value to Scrolling through your general feed is NOT the place to go looking. It's filled with posts you can't engage with or annoy the s#!t out of you, and irrelevant ads. I used to spend 2+ hours per day scrolling through this endless noise. This killed my productivity and spiked my stress levels. Then I learned a way to filter my feed for the right content: 1. Go to linkedin [dot] com / search / results / content 2. Tap "All filters" 3. Within "Date posted" choose "Past 24 hours" 4. Within "From member" tap "+ Add a person's name" 5. Add up to 20 people 6. Tap "Show results" 7. Copy the URL in the browser bar and save it somewhere 8. Each morning, tap that URL → Your filtered feed will load 9. Add comments 10. Move on with your day It's a similar process in the app, except the first few steps: 1. Tap on the search bar 2. Enter anyone's name → tap on their face in the search results 3. Then tap "Posts" below the search bar 4. And pick up from step 2 above --- ♻️ Re-post if you found this helpful. 👋🏼 I'm Jay. I share ideas here to help you multiply your income by productizing your expertise. And in my newsletter too → https://bit.ly/passive-sub

I made my first $1 million online and helped 2,864 people by just being good repeatedly. I was not great. The hook to this post is profound. Why? Because no one starts great, greatness is earned. This is Part 8 of my LinkedIn series. One foot in front of the other, step by step, day by day, I started to get better at writing thanks to my daily newsletter. The data told me everything. The subjects that people opened the most. The links that drove the most revenue. The lifetime value of the customer. So, day in and day out, I looked at my data and optimized it. - Which customers have the highest lifetime value? - How did they get into my ecosystem? - What messaging did they resonate with? I adjusted my strategy according to the data and stepped into the role of CEO as opposed to "coach, consultant, or course creator". I stopped making my business about me and instead made it about the people who were action to buy from me. I listened through data, not opinions. I gave them more of what they said they wanted based on their actions. I double-downed. Step by step, day by day, more people found me and my newsletter list grew. I had low-ticket, mid-ticket, and high-ticket offers ranging from $7 - $20,000. I helped 2,864 people with my existing knowledge. This got me to my first $1 million online. (I just looked it up in Stripe as I'm writing this. I'm not including consulting or advisory work in this number. This is online products only). This took me 1,049 days to make $1 million. That is 2.8 years!! ... Hilariously an eternity compared to what the latest business coach/influencer is guaranteeing you on Facebook and Instagram: "$20K, $50K, $100K+ MONTHS QUICKLY by following this one "little known" manifestation process for eternal wealth!!! 💰💰💰". 🤮. I didn't start my internet business to be rich. I just wanted to be home with my then-little kids... And maybe build a brand, somehow. No one starts great, greatness is earned. Start with being good, repeatedly. ✍️ Share your best tip about how to show up consistentl in the comments! You’ll help a lot of people reading this if you do. In Part 9, I'll share one of the darkest periods of my life with you. Complete mental breakdown. Collapse. Shedding a near-lifelong identity, I felt stuck and didn't know how to pull myself out of it. 🖤 __________ Get Smarter About Marketing. Join 50,000+ subscribers of Marketing Smarter and get my 5 min daily newsletter on what matters in marketing. Subscribe for free! http://malorie.com

At the start of 2024, I made a decision that shook my family: “I’m not going to pursue a government job or a 9-to-5.” In India, government jobs are the ultimate dream for many—security, status, and a steady paycheck. But for me? It felt like a cage. When I told my mom, her response was exactly what I expected: “Are you crazy? Everyone either gets a government job or works 9-to-5.” I get it→ It’s the safe path→ It works for many. But I couldn’t imagine spending my life chasing stability at the cost of freedom. What I wanted was different: • To explore the world • Escape the Rat-Race • Achieve financial freedom 💰 • And live a life full of abundance and purpose. But here’s the kicker: I had no idea how to get there. All I had was a laptop, internet, time, and a burning desire. ________________________________________ I started Googling furiously: How to make money online. That’s when I stumbled upon Andrew Tate’s The Real World. I joined, eager to learn about copywriting, marketing, and more. And yet, for months, I made a critical mistake: I learned…but didn’t practice. The result? I couldn’t even write a simple, effective email. Totally confused about what I was doing, I can’t even express it in words! But it was my turning point. I stopped consuming endlessly and started practicing. Every. Single. Day. And in just one month, I learned more than I had in the previous six months combined: • ghostwriting • Writing effective emails • Creating magnetic ads • Crafting high-converting sales pages But then came the next challenge: finding clients. I tried Instagram outreach. Facebook. DMing endlessly. Nothing worked. Until one day, I found Guillaume Moubeche on YouTube, sharing insights about LinkedIn. I love this man and wanted to say a lot of thanks. I started posting consistently on LinkedIn, sharing my journey and expertise. But it was barely moving the needle. The fact is, I didn’t stop but instead got inspired a lot by big creators on LinkedIn. It’s been 1 month since, I started seeing results, Clients are reaching out to me in my DM! I’m regularly posting my stuff and forever will. Thanks to LinkedIn and all my members who supported me a lot, And still supporting me. 🔱 Follow me for content like this. ♻ Repost and share it to help your network. #SaaSgrowth #SaaS #EmailMarketingTips #GrowthHacks  #SaaSFounders #B2BMarketing #LeadGeneration #EmailStrategy #retentiontips #BrandBuilding #DigitalMarketing #ContentThatConvertshashtag #ghostwriting #copywriting #entreprenurship

Is your LinkedIn Premium subscription draining your wallet? Here's how to take control... You're sipping your morning ☕ ready to dive into a productive day when you receive an unexpected notification-your LinkedIn Premium subscription has just renewed, and your bank account feels the pinch. You realise you haven't updated your payment method in ages, and now it's costing you more than you bargained for. But don't worry! You're not alone - many have faced the same challenge and emerged victorious just by taking control of their payment settings. Here’s how to add, update or delete a payment method on LinkedIn ⤵️ 𝗧𝗼 𝗮𝗱𝗱 𝗮 𝗻𝗲𝘄 𝗽𝗮𝘆𝗺𝗲𝗻𝘁 𝗺𝗲𝘁𝗵𝗼𝗱: 1️⃣ Go to the 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝘀𝗲𝘁𝘁𝗶𝗻𝗴 𝗽𝗮𝗴𝗲. 2️⃣ Navigate to the 𝗠𝗮𝗻𝗮𝗴𝗲 𝗽𝗮𝘆𝗺𝗲𝗻𝘁 𝗺𝗲𝘁𝗵𝗼𝗱𝘀 section. 3️⃣ Click 𝗔𝗱𝗱 𝗮 𝗽𝗮𝘆𝗺𝗲𝗻𝘁 𝗺𝗲𝘁𝗵𝗼𝗱 in the upper-right corner of the page. 4️⃣ Add your payment method and billing country along with the postal code. 5️⃣ Click 𝗦𝗮𝘃𝗲. If you want to 𝘂𝗽𝗱𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗽𝗮𝘆𝗺𝗲𝗻𝘁 𝗺𝗲𝘁𝗵𝗼𝗱, follow steps one and two above, and then: ✅ Click on the 𝗘𝗱𝗶𝘁 𝗶𝗰𝗼𝗻. ✅ Enter your payment information. ✅ Click 𝗦𝗮𝘃𝗲. To 𝗱𝗲𝗹𝗲𝘁𝗲 𝗮 𝗽𝗮𝘆𝗺𝗲𝗻𝘁 𝗺𝗲𝘁𝗵𝗼𝗱, follow steps one and two as above, and then: ✔️ Click the 𝗫 next to the payment method you want to delete. ✔️ Press 𝗬𝗲𝘀, 𝗽𝗹𝗲𝗮𝘀𝗲 𝗱𝗲𝗹𝗲𝘁𝗲 to confirm. 𝗣𝗹𝗲𝗮𝘀𝗲 𝗻𝗼𝘁𝗲: Before you can delete a payment method, you must ensure it isn’t linked to an active, recurring purchase. If you’ve cancelled your plan, you must wait until the end of the billing cycle before you can delete a payment method. I've been reviewing all my online subscriptions before we hit 2025 - do you do this? ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ For further LinkedIn training & marketing strategies, please subscribe to The Link Tank®️ newsletter: https://buff.ly/3Ajnmf0 🔗I always welcome thoughtful invitations to connect 📞Book a LinkedIn marketing strategy call using the link in my headline #BusinessDevelopment #LinkedInTraining #EmployeeAdvocacy #LinkedInStrategy

6 months ago I started to post on LinkedIn consistently Now I’m fully booked (here’s how it happened) Month 1: Crickets Month 2: Crickets Month 3: Got my first inbound leads Month 4: Signed two personal branding clients Month 5: Signed my first-ever coaching client (3hrs of work - but still awesome!) Month 6: Signed a personal branding client from a referral (I’ll break this down in more detail in a different post) This was all done through: - Posting organic content - Building relationships - Starting warm conversations (with people who engaged with me) So, here’s what I’m focusing on in the next months: 𝟭. 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝗮 𝗴𝗿𝗲𝗮𝘁 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗳𝗼𝗿 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 This is my number one priority. When my clients win - I win. In my work, I get to work closely with founders of growing companies. All of them follow the rule of: “It’s easier to keep a client than gain a new one.” So keeping that in mind, I’m making sure for every client: - I give them the attention needed - We are on track to deliver results - I go above and beyond to exceed expectations Too many agencies focus on the next client and don't look after their current ones. I hear this complaint often. I don’t want to be put in that bracket. That's why I'm not taking on any new clients right now. 𝟮. 𝗨𝗽𝗱𝗮𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝗺𝘆 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀 This has been a learning curve for me. I’m happy with my progress over the last few months but there’s so much more I can improve. The goal is to have a seamless and streamlined: - Onboarding - Service delivery - And communications processes in place Excited to dive into this and improve my systems. 𝟯. 𝗠𝘆 𝗵𝗲𝗮𝗹𝘁𝗵 Not going to lie, the last 6 months have been a grind! I do love it though, it’s almost like a game trying to level up. And it’s been reassuring to see your inputs starting to pay off. With this sprint over, I’m introducing more balance back to my life. And making time for 3 x 30min workouts per week. That’s the goal! Especially since it's lighter in the evenings, it feels like there’s more time! So this is me documenting my journey in public :) I will continue to share my learnings on how B2B founders can build trust and demand by utilising their personal brand on LinkedIn. And the juggle of doing all of this with 2 small kids! 👧🏼👶🏻
 P.S. Happppy Friday - Is anyone up to anything exciting?

The truth remains the truth…. Making money with LinkedIn or any other social media isn’t easy.. 1 year ago I was easily sold into believing that everyone on my feed was -making 100k -having a thriving business. The fake ‘truths’ got me so frustrated when I started my own journey and nothing came out from it immediately. I wasn’t getting email notifications of payments.Like how ‘they’ were posting everyday on their stories. Embarrassing to even admit,😬 that I have more than 10 different accounts on Instagram,Facebook and TikTok that I gave up on too soon when the ‘easy’ success was not coming fast like how I thought it would be. A lot of people get into making money online with unrealistic expectations. You buy a playbook,a course or book a coaching call. And when you don’t get the ‘instant success’ You resolve to saying , ‘This is just a waste of time,these things just don’t work and are fake’ Then you quit. But in real sense, they do work, you are just the one not actually ‘working’. The people that I actually started with in my previous online business are actually waaay ahead and crashing it. Don’t make the same mistake as I did with my previous business because one thing is for sure this time round, I am not quitting even when things get challenging because they normally do at times😅 Trying to find the ‘easy road’, won’t get you anywhere,no matter how many courses you buy. You have to understand that success on social media entails; -Working super long hours. -Accepting that you have Zero proofs -Getting rejected more than 50 times a day. -Mastering the skills while at it. It’s a grind that doesn’t stop. But it’s completely Worth it. Here is the awesome bit,🙂 It’s hard but you can simplify things and enjoy the process when you start focusing on the journey, not the finish line. 😊 Did I give you a bit of a kicker on a Monday? ♻️Repost it for your network. P.s💅What keeps you going every single day? …………………………………………………………. Hi am Ellatien, Your Personal Branding Expert, helping you build your brand by creating content that converts’ #contentcreationtips #socialmediagrowth #smallbusiness #smallbusinesstips #smallbusinessowner #smallbusinessadevice #socialmediamanager

If Network = Net worth Then LinkedIn Audience = $$ But accountants are not intentional about building their audience on LinkedIn. So the question is, do you know who is your audience? Your audience = The connection requests you send (& get accepted) + The connection requests you get + Followers So, how to grow your audience on LinkedIn intentionally i.e. how do you optimize your connections to get maximum value out of your network? If you zoom into your LinkedIn activity On a daily basis, you are Accepting requests Sending requests Getting followers But if you zoom out to a very strategic level And think about growing connections in a very specific way (LinkedIn has 30k connection limit) You need to think strategically about Who to send connection requests to? Who to accept connections from? (You will get followers and have no control on that) Let’s first see who is on LinkedIn Buyers Friends Partners Creators Employees Competitors Other people Future Buyers The focus of your audience building should be to – Find Current Buyers To build Partnerships Educate Future Buyers Connecting with Creators (Of course you can connect with employees and friends etc.) Who to send connection requests to (inbound based): - Anyone from your ICP engaging with your middle/bottom of the funnel content repeatedly = potential immediate buyer - Anyone from your ICP engaging following you, liking your educational content = future buyers (Newsletter subs) - Any partner serving the same audience with a complimentary service, engaging with your content, following you etc. Who to send connection requests to (outbound based): - Partners, create a list of all complementary service providers and connect with them (use LinkedIn Boolean search to find them) - ICP, use sales nav, build connections with a focus on maximizing connection accepts so that you can build Who to accept connection requests from: Of course any partner/ICP sending you a connection request. But apart from that, it depends on you, I would recommend not accepting requests from someone who is completely unrelated (not a friend, employee, ICP, partner, client etc.). Who to follow on LinkedIn: Follow a diverse set of creators who you can learn from. Don’t just follow all accounting content to fill your feed with accounting related stuff. Follow people who create content about all things you like and want to implement in business or life. So this my friend, is how you can build a LinkedIn audience intentionally. Follow me for more such ‘no fluff’ content.