Pavlo Cherniakov’s Post

10 years ago I began my career as a junior packaging designer. I was lucky enough to work for brands like Axe, Dove, Magnum, Persil and Ben & Jerrys. I learnt a valuable lesson about the importance of the packaging and storytelling that surrounds a product. As when you are selling fast moving consumer goods like soap and toothpaste that is where the differentiated value is. At the end of the day soap is soap and costs pence to make, but you are willing and happy to pay 10X more for a better packaged product with a story that resonates. So, what has this got to do with SaaS products? Much like soap, SaaS products are becoming commodified, markets are becoming saturated and products are getting cheaper to build by the day. In a handful of years you will be able to build them in days not months, using AI with a few well written prompts. When this shift in production happens much like soap, software brands will require packaging and storytelling to carry their value and differentiate themselves. Competing on features and niching down will not be enough. How you package your product is your brand, content and website. Today I am still a packaging designer, I just package digital products instead of soap. #SaaS #B2B #Productmarketing #Startup

Customers often don't know all the features they have access to in Pylon. We index heavily on product velocity and each week end up shipping: - 1-2 big features - 5-10 smaller but still meaningful improvements On calls, customers often react with "Oh wow I didn't know this existed!" 😅 Here's how we were tackling this problem: - Started a changelog on our marketing site - Dogfood our Broadcasts feature to send out product update blasts for bigger features - Dogfood Pylon workflows to let specific customers know when a requested feature is shipped - Post product updates on LinkedIn Today we've added a "See what's new" panel to our navbar that we hope will help with constant education of our new features! It's present each time there is a new set of features released, is easily dismissable, and points to our changelog. ---------------------------------- We want customers to turn to us by default for new post-sales problems they encounter. We do this with: - High feature velocity -> assume Pylon has x already - Good UX -> it's in the product where they expect it to be when they look for it - Habitual updates -> standard places to look to find information about new features (changelog, docs, their slack channel) - Domain expertise -> "I bet Pylon can recommend the best way to do ..." All our current approaches don't quite solve for letting a customer know about a feature exactly when they need it vs. when we launch it. Solving that is much harder!

The single biggest boost in landing page conversions comes from obsessing about user experience rather than neglecting it. Reflecting on my journey, I've learned that the ultimate key to driving conversions is to prioritize the user's needs and pain points It's not about bombarding them with sales pitches or overwhelming information, but rather, it's about creating a seamless and personalized experience. Chatbots have been a game-changer in this aspect, offering real-time assistance and tailored recommendations, guiding users through the conversion funnel By leveraging chatbots, you can address concerns, provide instant support, and ultimately, enhance the overall user experience, leading to improved landing page conversions. Remember, it's not just about the product or service; it's about the journey you take your users on So, focus on understanding their needs, offering solutions, and delivering an exceptional experience every step of the way

To keep up with the expectations of digital natives, it's critical for manufacturers to offer self-service options like online portals. Doing this improves the customer experience, reduces costs, and boosts efficiency. Discover other ways to remain competitive in today's digital-first world. #DigtialSolutions #Manufacturing #B2BeCommerce #CX

To keep up with the expectations of digital natives, manufacturers must offer self-service options like online portals. Doing this improves the customer experience, reduces costs, and boosts efficiency. Discover other ways to remain competitive in today's digital-first world. #cx #manufacturing #digitalsolutions #oems

To drive customer engagement in 2025, your organization needs a seamless product experience. 👀 Hybrid testing with SiteSpect combines client-side and server-side testing to layer quick design changes with backend optimizations. This approach: 🚀 Increases test velocity 🚀 Offers faster time to value 🚀 Creates more personalized user experiences Are you ready to elevate your product experience? Learn more in our latest post: https://hubs.la/Q02-ynV-0 #productexperience #userexperience #userexperiencetesting

This is my “divide & conquer” algorithm for building SaaS MVPs. Every software that came out of Nortik Software Solutions was first started with this strategy. Open up a blank document. Now write everything you can about how this product will look like: - Every copy - Every feature - Every use case - Every software flow - Every color combination - Every marketing strategy Now go to sleep. Yup, you read that right. Come back tomorrow and organize these ideas into buckets: - UX - Flow - Product - Marketing - Customer satisfaction Now go to sleep again. Come back tomorrow and highlight in green which of the ideas from every bucket will be included in the MVP. Set hard deadlines and release milestones. Now send me the document, go on vacation & wait for your product to hit the market 😎 -- 🧩 How do you usually approach building your MVPs?

Today, the average human attention span is 8.25 seconds - less than the attention span of a goldfish. If your users have to spend any time figuring out what your product does and how it does it, you've already lost. And that's the problem with feature-driven development (a.k.a. throwing spaghetti at the wall). It lends itself to creating a bunch of features (most of them never needed or used) that are all over the place, many of them half-cooked and disjointed from any logical workflow, customer journey, or job to be done. It's just a bunch of UI controls with no primal focus, intent, or purpose. Throwing spaghetti at the wall results from the absence of a clear vision, mission, and desired stated outcomes, and it is a product development strategy based on luck. To quote the great Obi-Wan Kenobi: "In my experience, there is no such thing as luck." This approach drives the creation of a product and customer experience that feels like being stuck inside a maze. It may seem fun at first, but after a while, without a clear path to progress and the right outcomes (e.g., finding the exit), it starts to lead to confusion, exhaustion, and eventually, customers giving up and never returning. Instead, a better approach is one driven by purpose and intent, supported by a solid foundation of vision, focus, and strategy-driven outcomes. Purpose is the specific value and outcome we want our customers to realize using our products. Intent is the HOW and WHY that explains how a particular feature, workflow, screen, or UI component helps drive the user easily and directly to their purpose. Every pixel on the screen and interaction must have a clear and specific intent to help the user achieve an outcome. Anything that distracts from this must be removed. An excellent exercise commonly used by writers and editors is to try to rewrite what they wrote using half the words without losing the meaning and impact. So, next time you are working on a new area of your product, try this exercise: First, ask: Do I need to add this new feature, functionality, screen, UI object, etc.? How will it contribute to my users' realizing their purpose? If you can't clearly explain HOW and WHY it's needed, then it's not required and will only introduce friction and confusion to the customer experience. If you already have a mature product, see how much you can remove without diminishing the value and outcomes your customers get from it. I'll bet that, most likely, it will only increase them. Remember... "Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away." ― Antoine de Saint-Exupéry.

“It’s obvious, everyone will get it.” That's how B2B companies usually think. But here’s the truth: No, they WILL NOT! ❌ Stop talking in industry jargon ✅ Start talking about real benefits ❌ Stop writing 300 lines to explain something ✅ Start using short, impactful sentences ❌ Stop speaking to engineers ✅ Start speaking to your clients ❌ Stop adding more pages to your website ✅ Start improving UX/UI for simplicity Who else thinks this would make the digital world a better place? Would love to know what else you’d add to this list!

Discover the 5 Key Ingredients for Building Exceptional Digital Products. Learn Essential Factors and Best Practices to Ensure Your Product's Success and Maximize User Satisfaction 🚀💡 #DigitalProducts #ProductSuccess #UserSatisfaction #BestPractices #ProductDevelopment