Pallavi Gawshinde’s Post

This By BEN FAHY  August 5, 2015  When we last talked with Scott, he said the fact that an increasing number of NBR - National Business Review subscribers—whether through its corporate IP subs or individual subs—were willing to pay for online access made it a more appealling audience for advertisers to target and it could charge premium rates. So could the #NBR maintain both revenue streams?    A media company removing any kind of revenue is a bold move in this environment. But there is a growing trend of consumers being more willing to pay to remove ads, whether it’s upgrading their Spotify or Pandora accounts, signing up with SVOD services to watch content on their terms (Lightbox recently had to explain itself after sending a note to subscribers about updating its privacy policy to better serve ads, leading some to believe it was about to start running them) or, as part of an experiment by Google, bidding on ad space.  https://lnkd.in/gs68Przb

📢 New Triton Blvd. blog post is live! In the evolving landscape of digital #advertising, privacy has emerged as a critical focal point, especially in the realm of #audio advertising. But...with the rise of addressable inventory, where ads are targeted based on specific user attributes, the importance of user consent has taken center stage. Jim Kerr shares the significance of consent and how it shapes the future of audio advertising. https://lnkd.in/dPYXV4Bf

As more pre-trial documents get dumped by the day, showing the intricacies of Google's ad deals with major agencies ... Here is a primer on the ad tech trial of the century, or at least the "trial of the teens," since this one goes back to the heady days of header bidding's birth and Google's peak dominance. From Ad Age after talking with Harry Kargman, Matt Voda, Eric Wheeler and others. #AdTech #Google #Antitrust https://lnkd.in/eDvegCsP

Everything is an Ad Network.

Wise words from TrafficGuard 's CEO 💡, we’re here to make sure your ad spend reaches real people and brings better returns. With TrafficGuard, we’re not just about tech—we’re about trust.

Google's Ad Tech Empire Faces Major Antitrust Battle! The DOJ is taking on Google's ad tech dominance, arguing that its integration of Google Ad Manager and ad exchanges creates a monopoly, forcing publishers into paying higher fees. With potential remedies including breaking up Google Ad Manager or selling off its ad tech business, analysts warn that the scale of Google’s empire—worth up to $95 billion—could complicate any split. https://lnkd.in/gT64v5uY #Antitrust #Google #AdTech #DOJ #BigTech

Ever feel like you’re bidding for the same parking spot on five different apps? That’s bidstream congestion in a nutshell. Jounce Media's Chris Kane pulled back the curtain on this silent ad tech killer, showing us how auction duplication and bloat turn the ad supply chain into a maze. From Google and TTD to Amazon DSP, everyone’s in on the game, but is the industry finally ready to face the inefficiencies head-on? Dive into Yakira Young’s breakdown and see what Chris means when he says we’ve got to ‘deepen the dependencies.’ Let’s get real about making this industry leaner and smarter. #WalledGardens #BidstreamCongestion #AdTech #ProgrammaticIO

🌐 We believe in safeguarding the future of the open web. Check out the latest article from Peter Wallace, our General Manager, EMEA, who shares insights on how to do so as it relates to recent ad tech M&As and their profound impact in Advertising Week: https://bit.ly/4f7auIE #adtech #digitaladvertising

Many media leaders have been saying for a while (and indeed it’s a challenge within the WFA’s latest Media Charter) that we want better ways of buying truly quality digital media - great to see The Trade Desk at least trying to innovate in this space. Certainly a start so interesting to see what others develop… and for any very ‘mainstream’ solution like this you’re going to want to top up with your own inclusion lists (or partnerships) with diverse or sector-specific media titles… Might help you find some of that ‘Diamond Attention’ 😉

Does CTV advertising suck? Richy Glassberg thinks so. "Despite being logged into a streaming service that knows exactly who I am, advertisers consistently failed to serve me the right ad (...) Any random knucklehead pulled off a street corner could have looked at me for a second and chosen far more relevant ads." What can the industry do about it? Read Richy's post at AdExchanger. 💡 https://bit.ly/3zJC0MF #privacy #ctv #advertising #digitaladvertising Wayne Matus Katy Keohane, CIPP-US Michael Simon, CIPP-US/E, CIPM Rachel Walkden Matt Anderson Marc Goldberg Lana McGilvray